Sandeep Pandit

How We Boosted ROI for Empress Mall Nagpur through Digital Marketing At Foster Digital Services, achieving tangible results for our clients is at the heart of what we do. Here’s a recent success story that showcases our expertise and commitment to driving impactful outcomes: Client: Empress Mall Nagpur Challenge: Empress Mall Nagpur faced the dual challenge of establishing a strong online presence and attracting tenants to their newly launched website. Approach: Website Development(https://lnkd.in/gKxUKqSd): We began by creating a dynamic and user-friendly website for Empress Mall Nagpur. This platform served as a central hub to showcase available spaces, amenities, and attract potential tenants effectively. Digital Advertising Campaigns: Leveraging targeted Google Ads and social media campaigns, we strategically promoted the mall’s offerings to potential tenants. This approach ensured maximum visibility among relevant audiences. SEO Optimization: Conducted a thorough SEO audit to enhance the mall’s online visibility. By optimizing content and implementing SEO best practices, we aimed to improve search engine rankings and drive organic traffic. Conversion Optimization: Employed conversion rate optimization techniques to streamline the user journey on the website. This included improving navigation, implementing clear calls-to-action, and conducting A/B testing to optimize conversions. Results: Increased Tenant Inquiries: Our comprehensive digital marketing strategy resulted in a significant uptick in inquiries from potential tenants interested in leasing space at Empress Mall Nagpur. Enhanced Online Visibility: The website’s SEO enhancements and targeted advertising campaigns led to a notable increase in online visibility for the mall. Measurable ROI: Within the first 6 months of implementation: Achieved a substantial increase in ROI, demonstrating the effectiveness of our strategies. Saw a significant rise in organic traffic, indicating improved search engine rankings and online presence. Achieved a remarkable increase in conversion rates, highlighting the success of our conversion optimization efforts. This case study underscores our commitment to delivering results-driven digital marketing solutions that propel our clients towards success. Have you encountered similar challenges or successes in your business ventures? Share your experiences—we’d love to hear from you!

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Red isn’t just a color, it’s a statement of strength and passion 🔥 Day 6 of Navratri reminds me of how vital it is to fuel our brands with the same intensity. Managing your online reputation isn’t just business for me, it’s about empowering brands to stand out confidently in the digital world. If your brand’s reputation needs that extra boost of power, let’s talk! 🔴 #Navratriday6

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As we gaze into the future, the evolving trends and advancements in India unveil invaluable insights into the transformative landscape of the field. Delve into the unfolding narrative of pioneering basic performance marketing practices in India, illuminating the profound impact on the future trajectory of performance marketing and advertising. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Message discipline is usually seen to be the way to win elections. Say nothing but the same distinct message for weeks and you will cut through and persuade people. "Change", "Get Brexit Done", etc. Brands do the same - building the memorability of brand assets through continuous repetition. The Lib Dems are trying something else, this election. I follow politics (too) closely and honestly, I couldn't tell you what the Lib Dem message is. Instead they're going for the more "challenger brand" route of acting completely differently to everyone else. Keir Starmer is always in a tie, at a lectern. Ed Davey is - well, he's not doing that. It feels in marketing speak like a tone of voice play. Like what Surreal (cereal) or Oatly might plump for. Hey look at us! We're different! Therefore try us! The "therefore" bit is tricky - and one wonders how a party which is essentially half a century older than Labour and led by a knight who served in the coalition can reliably deliver on "different" - but I commend the effort, the doubling down on this unusual tactic, and look forward to finding out if it worked.

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Ever wondered how did THAT influencer garner MILLIONS of followers and still no one really seems to know them or they seem to have a non-existing community or fan following? A recent study by Social Beat revealed that 67% of brands in India face challenges in verifying influencer authenticity and campaign impact. In India, the rise of fake accounts inflates metrics, making it hard for Marketing Heads to gauge genuine reach. Simple Solution: Use tools like HypeAuditor and Qoruz to vet influencers. But I will tell you HOW you can spot fake followers even without using all tools Here’s how to spot the red flags: 🚩 Unusual Follower Growth: Use tools like Social Blade to analyze follower growth patterns. A sudden, sharp increase often indicates purchased followers. 🚩 Extremely Low or Unexceptionally High Engagement Rates: Compare the influencer’s likes, comments, and shares to their follower count. An engagement rate below 1-3% for large accounts could be a red flag. Some influencers are getting overtly smart. They charge up click farms and garner an excessive amount of comments, shares and likes within hours of the content being posted. If the creator gets more than 5% engagement consistently on ALL their branded posts then it's a major red flag. 🚩 Generic Comments: Look for repetitive or irrelevant comments like "Great post!" "Love your look" or "You are so beautiful" These often come from bots. 🚩 Follower Quality: Check the profiles of their followers. Accounts with no profile pictures, posts, or followers of their own may be fake. 🚩 Inconsistent Content Quality: Genuine influencers maintain a consistent tone, aesthetic, and message. Accounts with sporadic or low-quality content might be suspect. 🚩 Engaged Community: Check if they have an active community specific to the platform - example how many people are present in their broadcast ? Do fans of the influencer address themselves with a special name? Are you facing challenges with transparency in influencer marketing? I'm happy to guide you with a free short consultation catered to your brand. Let me know in the comments :)

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We’ve been hearing about the grand wedding of Anant Ambani and Radhika Merchant. It is indeed a lavish celebration and a strategic move by Mukesh Ambani. But what a surprise for Jio users, a price hike in mobile data. Recharging our phone now costs ₹299, up from ₹249 with less data. This 40% price increase seems to align with the timing of the wedding. What marketing strategy do you Ambani might have used? Could it be that Mukesh Ambani used this grand event as a platform to subtly introduce the price hike, betting on the immense media coverage to cushion the backlash? It's a bold strategy, blending personal celebration with business cleverness. As a loyal Jio user from the start, this change stings, but it's fascinating to see how business moves are intertwined with such grand events. What do you think? Is it a smart business move or a misstep taken by the Ambanis? I would love to hear your thoughts down in the comments below!  Follow Ontogen Digital for more such information! #AmbaniWedding #JioPriceHike #JioUserStruggles #DataPrices #RelinceJio #IndianBusiness #LuxuryWedding #ConsumerRights #Meme #ReelItFeelIt #anantambani #marketingmind #jio #listingalert #reliance #reliancejio #mukeshambani #tellycreates #india #2024 #mukeshambani #bollywood #shorts #business #marketingstrategy #risetoconquer #ontogendigital

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We all want to take our brand to new heights. But, let's be honest, doing everything oneself might be overwhelming. You're juggling operations, marketing and growth strategies, wondering how you can scale without burning out. That’s exactly where Ravi Modi started with Manyavar. He launched with just 3 stores and quickly realized his model wasn’t sustainable. But instead of staying stuck, he made a bold pivot and it turned Manyavar into a household name across India. He followed a 𝗰𝗼𝗺𝗽𝗮𝗻𝘆-𝗼𝘄𝗻𝗲𝗱, 𝗰𝗼𝗺𝗽𝗮𝗻𝘆-𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝗱 𝗺𝗼𝗱𝗲𝗹. While profitable, it wasn’t scalable. Managing manufacturing, branding and store operations drained time, money and energy. He realized this model couldn’t take his business to new heights. That’s when he made two bold pivots: -𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴: Stores were owned by partners but operations stayed with Manyavar. -𝗗𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: He launched a franchise-owned, franchise-operated (FOFO) model. Franchisees ran their stores while Manyavar focused on its strengths: Manufacturing, Distribution and Building a premium brand. The outcome? A simple, scalable model that exploded Manyavar’s footprint across India turning it into a household name. Profitability is excellent, but scalability is where the magic occurs. Focus on your strengths, delegate where needed and design a model that’s built to grow. If Manyavar could scale smartly, so can you. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝘀𝘁𝗲𝗽 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗴𝗿𝗼𝘄𝘁𝗵? For more detailed insight – https://lnkd.in/dZYUdgz6 #ScalingSmart #BusinessGrowth #Franchising #Entrepreneurship #BrandStrategy

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At Wizrdom, we try to keep up with the trends to help our clients ride the wave of #momentmarketing. Creativity also lies in reimagining existing content for brands. #creativity #clientsuccess

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The Indian Cricket Team’s Journey: Lessons for Brands From Heartbreak to Triumph The Indian cricket team’s journey from the 2023 World Cup loss to the 2024 T20 World Cup victory is a saga of resilience, transformation, and unwavering commitment. Here’s what brands can learn: Resilience Pays Off: Despite the heartbreak of losing two major finals (the World Test Championship and the ODI World Cup), the team didn’t lose hope. They channeled their disappointment into determination, emerging stronger. Brands should embrace setbacks as opportunities for growth. Silent Dominance: Rahul Dravid’s coaching era saw India dominate across formats. Their stats speak volumes – 41 wins out of 56 ODIs, 48 out of 69 T20Is, and just one Test series loss. Brands can learn that consistent excellence often speaks louder than flashy victories. Transitions Are Inevitable: The shift from Virat Kohli to Rohit Sharma as captain marked a transition. Dravid’s approach was different – he stayed behind the scenes, allowing the team’s identity to evolve. Brands should adapt gracefully during leadership changes. Celebrate the Journey: India’s unbeaten run in the 2024 T20 World Cup overshadowed the pain of previous losses. Brands should celebrate progress, not just final outcomes. In summary, the Indian cricket team’s journey teaches us that resilience, consistency, adaptability, and celebrating progress are key to success – lessons every brand can embrace. 🏏🌟12 Remember, like cricket, branding is about playing the long game! 🚀 #brandbuilding #BCCI #Indiancricket #startup #marketing #ICC

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“MEASURE WHAT YOU TREASURE” is something that I really believe in and hence I keep repeating it quite often. In the latest episode of CoBB | Conversations on the Business of Brands, Sharavana came up with a logical extension to this appeal and spoke about different types of data points/ measurable and how they should be used. If you want to use data the right way, listen to our latest episode. Links in the comments 👇🏻 TL; DL (Too Long, Didn’t Listen) - 1. Understanding the context & requirement is paramount to know which data to measure and how to use it 2. Differentiate between - historical record, snapshot and forecast 3. Remember - not all metrics were created equal 4. Keep listening to COBB 😀

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AI is, without a doubt, a valuable tool for businesses to provide actionable business intelligence for marketing success. However, with this great power comes even greater responsibility. Ethical considerations have become a prominent issue as the adoption of AI spreads across businesses of all kinds. Ethical AI implementation hinges upon the following key pillars: - Leveraging AI to propel sustainability efforts - Incorporating Diversity, Equity, and Inclusion (DEI) principles throughout the AI lifecycle - Utilising AI tools to enhance transparency - Empowering consumers with robust privacy controls Organisations must adhere to data protection regulations, comply with legal mandates to protect customer privacy and prevent misuse as AI systems capture and analyse customer data and sensitive business information. #AI #B2B #DEI #AIinmarketing #ethicalmarketing

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92 percent of industry leaders in India say that artificial intelligence (AI) is fundamentally altering everything they know about customer experience (CX). Additionally, 89 percent believe AI is driving an unprecedented transformation in CX, a recent report by Zendesk, a software as a service (SaaS) company has revealed. Another key insight in this report is that while AI may help CX organizations manage their work with smaller teams, it will curate more efficient, personalized, and intelligent experiences for both customers and agents. The report is applicable in the context of the pharmaceutical industry as well where marketing efforts are increasingly becoming digital. The need to execute omnichannel initiatives make it imperative for pharma to get the customer segmentation right so as to improve customer experiences. AI is able to handle these complex segmentation tasks and help teams focus on their marketing content strategies. #cx #aiinhealthcare #marketingstrategy #contentstrategy #omnichannelstrategy #aiagents https://lnkd.in/gGs_emwN

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Ever wondered why some brands stick in your mind while others fade away? The answer lies in the fascinating intersection of neuroscience and branding! 🧠💡 Here's one of my recent articles on afaqs! that delves into how understanding the brain can transform the way we design brands. From leveraging cognitive biases to creating emotional connections, this piece is a goldmine for marketers and brand strategists. 🌟🔍 Here’s a sneak peek of what you’ll discover: 🔹 The Science of Memory: How different stimuli influence recall. 🔹 Emotional Triggers: Why tapping into emotions can cement your brand in consumers’ minds. 🔹 Design Principles: Practical tips for creating memorable and impactful brand experiences. Don't miss out on these cutting-edge insights that could redefine your branding strategy. Click the link below to dive deep into the neuroscience of branding and stay ahead of the curve! 🚀👇 #Branding #Neuroscience #MarketingStrategy #ConsumerPsychology #BrandDesign 

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Rajesh Srinivasan sheds light on modern brand strategies: Many brands solely focus on channels, neglecting crucial elements of brand building. Without a unique differentiation, they struggle to maintain margins and expand into new territories. It's a reminder that holistic brand building is key to long-term success. 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/4d1tebt Spotify: https://bit.ly/4d1AMLf #BrandBuilding #MarketingInsights #BusinessGrowth #ChannelFocus #EcommerceStrategy #RetailChallenges #BrandDevelopment #MarketPositioning #BrandAwareness #CustomerExperience #ProductDifferentiation #BrandEquity #MarketExpansion #MarketingTrends #DigitalMarketing #OmniChannel #RetailEvolution #CustomerEngagement #BrandConsistency #MarketingTips #BusinessInsights #BrandInnovation #RetailSuccess #StrategicBranding #MarketingWisdom #BusinessPodcast

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🔥Fresh from the house of Pixel Party. Bigger Bolder Better. #DigitalMarketing #CGIVideo #BrandInnovation #AdvertisingAgency #CreativeAgency #DigitalTransformation #VisualMarketing #BrandStrategy #ClientEngagement #InnovativeContent

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"A brand is a living entity, it evolves with its consumers." by Harish Bijoor Brands must remain flexible and responsive to consumer preferences. This adaptability is crucial for long-term success, ensuring the brand continues to resonate with its audience. Simplifying his quote with example ⬇️ Harish Bijoor’s expertise transformed a traditional sweets shop that struggled to attract younger customers. He worked closely with the owners to revamp their branding, introducing vibrant packaging and modernized marketing strategies. By leveraging social media and collaborating with local influencers, the shop showcased its heritage while appealing to contemporary tastes. Within months, foot traffic increased significantly, and online orders surged, demonstrating how a brand can thrive by evolving with consumer preferences. #jobs #brandmanagement #brands #gopeshkhandelwal #grocketmedia

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Flipkart Minutes just took me on a playful trip down memory lane with their interactive print ad – who knew spilled milk could be so entertaining? 🙊 It’s such a unique blend of creativity and practicality! Advertising can be both functional and fun, bridging a nostalgic experience with a practical message. Turning moments into memories because sometimes, a little spill can create a memorable Sunday. I loved how interestingly it showcased the beauty of quick solutions in a world that’s always on the move! ***** Follow Vidit Sidana for more such interesting conversations about Marketing and Branding #marketing #advertising #print #quickcommerce Kanchan Hemant Pratik Viveka Payal

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Choosing the right digital marketing agency is crucial for any business, impacting online presence and overall success. In a country like India, with a vibrant digital landscape and a myriad of agencies, the task can seem overwhelming. This guide provides a roadmap to help you select the best digital marketing agency in India, ensuring your business thrives in the online realm. #DigitalMarketing #AgencySelection #IndiaMarketing 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Social media plays a vital role in our daily lives, especially for businesses aiming to connect with target audiences and enhance brand awareness. In the evolving social media landscape, Indian enterprises have unique opportunities to leverage its power. A leading digital advertising and marketing company in India is at the forefront of assisting businesses in harnessing the potential of social media. Discover how this company can transform your social media strategy and propel your business to new heights. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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