Nikita Vora

I’ve added another gem to my collection: “The Practical Marketer: The Ultimate Guide to Consumer Product Marketing” by Saurabh Bajaj. As an academician in marketing, staying updated with the latest insights and strategies is essential. This book promises to be a comprehensive guide, packed with real-world examples and actionable advice on consumer product marketing. Looking forward to diving into it and enhancing my knowledge and wisdom in this ever-evolving field. #Marketing #ContinuousLearning #ConsumerProductMarketing #BookRecommendation #ProfessionalDevelopment

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🌟 Why Ethical Practices in Neuromarketing Matter: A Must-Read for Companies 🌟 In today’s rapidly evolving business landscape, understanding the #ethical implications of #neuromarketing is more critical than ever. Companies must be aware of how to navigate this powerful tool responsibly, ensuring they respect #consumerrights and build #trust. To know more in-depth, read my latest article published in The Economic Times #BrandEquity. For those in the #marketing and #businesscommunity, I highly recommend this read to stay informed about best practices and the ethical considerations of neuromarketing. It's an essential read for anyone looking to leverage neuromarketing effectively and ethically. #EthicsInMarketing #Neuromarketing #BusinessEthics #ConsumerTrust #DataPrivacy #MarketingInsights Woxsen University #AACSB #EFMD #PRME #GRLI #AIU #IEInsight https://lnkd.in/dYEPvNzj

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🎉 Festive Marketing in India: Capturing Hearts and Wallets 🛍️ As the festive season approaches in India, marketers are gearing up for one of the most lucrative periods of the year. With Diwali, Durga Puja, and numerous other celebrations on the horizon, it's time to reflect on the unique opportunities and challenges of festive marketing in this diverse nation. Key Insights: 1. Emotional Connect: Successful campaigns tap into the sentiments of family, togetherness, and tradition. 2. Digital Dominance: E-commerce sales are skyrocketing, with mobile shopping leading the charge. 3. Personalization is Key: Tailoring offers to regional festivities can significantly boost engagement. 4. Influencer Impact: Collaborating with local celebrities and micro-influencers can amplify reach. 5. Sustainability Matters: Eco-friendly packaging and socially responsible messaging are gaining traction. Remember, festive marketing in India isn't just about discounts – it's about creating memorable experiences that resonate with the cultural fabric of the country. What strategies are you implementing this festive season? Share your thoughts below! 👇 #FestiveMarketing #IndianFestivals #DigitalMarketing #RetailStrategy

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A brilliant example of experiential marketing combined with the tactile nature of #print_advertising by Flipkart Ads! 📌Flipkart Minutes cleverly uses curiosity as a trigger to engage readers. The ad’s call-to-action, "rub water," not only builds interest but also strengthen the promise of speed and variety, the key selling points for the brand. 📌By expanding the scope of "10-minute delivery" beyond essentials like groceries to include high-value, unexpected items like electronics and sports equipment, #FlipkartMinutes cleverly positions itself as a versatile and reliable delivery service. 📌The list of spoiled items not only tells a story but subtly highlights the breadth of their #product_catalog. 📌This campaign capitalizes on a child's playful instinct to "see what happens," creating a lasting impression through interaction. It's an effective strategy to differentiate in a cluttered market. 📌Such ads also show that innovation in print media isn't dead—it just needs fresh ideas. 📌A great example of how brands can use traditional mediums to communicate modern promises! Video Credit: Khushi Sahetai Flipkart Reset Flipkart Seller Hub Flipkart Support Flipkart Home Services #InteractiveAd #PrintAdvertising #CreativeMarketing #10MinuteDelivery #FlipkartMinutes #InnovativeAds #CustomerEngagement #AdvertisingInnovation

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It’s now imperative for all companies to design marketing campaigns with themes that are built around ecosystem issues! For people to recall sustainability as a top priority in their thoughts and consumption behaviour. No matter what companies are selling! Nice ad HUL! Way to go corporates! #HUL #sustainability #marketing #advertising

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Academic research paper by Muskan Hardwani at Peak Potentia. Examining the shift from traditional marketing to online platforms through the lens of economic theories concerning market efficiency and resource allocation . #peakpotentai #academicresearchpaper #researchpaper #traditionalmarketing #onlinemarketing #lens #economictheories #resoucrce #marketefficiency

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👨‍💼 Digital marketer, 10+ years helping businesses sharpen online presence 💻 🏆 Named 'Top 100 digital marketers of India' by Adobe 🇮🇳 🧘‍♂️ Our mantra: Client peace of mind through guaranteed results or refund 💯 🎓 ICF US accredited business coach, 28+ years experience 🌟 🌍 Global clientele, serving businesses worldwide 🤝 #digitalmarketing #digitalmarketingagency #digitalfootprints #digitaldrgajendersharrma #topdigitialmarketingagencyinDelhi

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Case Study: Transforming HomesToLife India's Performance Strategy with Bamboo Digital - Marketing Advisory & Technical Execution Industry: Home Décor & Furnishings Collaboration: Performance Marketing Strategy & Product Shoot Location: Singapore (expanding into India) Pain Point: As a Singapore-based company entering the Indian market, Homes to Life faced challenges in gaining visibility and establishing brand recognition amidst strong competition despite such amazing offerings for Home & Décor Solution: Bamboo Digital collaborated with Homes to Life to identify effective strategies tailored to their goals in the Indian market. Our focus was on enhancing their brand presence and customer engagement. Results: The partnership led to 7-Figure Sales Growth: Homes to Life achieved significant sales growth, surpassing seven figures in just a few months. Increased Online Visibility: A marked increase in website traffic and customer interaction. Strengthened Brand Presence: Enhanced connections with their audience through impactful content & a Happy Client <3 Visit your nearest HomesToLife India store, it is a worthwhile experience :) Here’s to your success! #CaseStudy #BambooDigital #HomesToLife #PerformanceMarketing #Branding #DigitalMarketing #HomeDecor #India #Singapore #SalesGrowth #SuccessStories

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Snapchat and BCG launched a first-of-its-kind report that unravels the hottest topic in the Indian marketing scene right now: Gen Z! The report has some very interesting insights about the spending power of Gen Z, and around how marketers can connect with them.   Here's a sneak peek.   #Collab #GenZ #India #Marketing #Snapchat #BCG

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👨‍💼 Digital marketer, 10+ years helping businesses sharpen online presence 💻 🏆 Named 'Top 100 digital marketers of India' by Adobe 🇮🇳 🧘‍♂️ Our mantra: Client peace of mind through guaranteed results or refund 💯 🎓 ICF US accredited business coach, 28+ years experience 🌟 🌍 Global clientele, serving businesses worldwide 🤝 #digitalmarketing #businesscoaching

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Diving deep into the dynamics of brand building and strategic leadership at the Indian Brand & Leadership Conclave. Discussed emerging trends, consumer behavior shifts, and the importance of staying agile in today's fast-paced market. Sumit Kumar #BrandBuilding #Strategy #MarketTrends"

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🎥 Join Us for Budget Manthan: A Deep Dive into the Union Budget 2024–25! 💰 I’m excited to share that we have just launched a comprehensive discussion on the Union Budget 2024–25, titled Budget Manthan! This detailed analysis covers key highlights, implications for various sectors, and what it means for individuals and businesses alike. 🔍 What to Expect: Expert insights from industry leaders Breakdown of major allocations and reforms Discussion on economic growth and sustainability Q&A session addressing your queries 📅 Catch the Live Discussion: Head over to our YouTube channel to watch the full session and gain valuable perspectives on how the budget will shape our economy in the coming year. 👉 Watch now, and let’s engage in a meaningful conversation about the future of our economy! Feel free to share your thoughts and comments below. Your insights are invaluable! #UnionBudget2024 #BudgetManthan #EconomicInsights #Finance #YouTubeLive #BudgetDiscussion Budget manthan ( A Detailed Discussion of union Budget 2024-25 )

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How does HSB's MBA with specialisation in Product Management stack up against a tech MBA? Dr Pramath Raj Sinha, Founding Dean of ISB & Founder of Ashoka University, shares his take on the many unique aspects of the innovative programme. From being a lot more focused on designing game-changing products to managing the evolution of products, the programme enables graduates to occupy in-demand roles across diverse industries. #HSB #HSBInnovation #library #knowledge #leadership #deadline #1day #lastopportunity #mentor #mba #manager #productmanagement #productmanager #leadershipskills #FutureLeaders #entrepreneurship #professional #career #innovation #learnwithexperts #insights #networking #product #userexperience

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What is a Consumer's Journey? - The Marketer's Perspective From awareness to action, every click holds a story waiting to be told! Let's hear it from Surabhi Raghavan Chhadwa, founder of Pentableu. Stay tuned for insights that bridge the gap between curiosity and commitment! Thank you for being the first guest of our Mumbai Podcast Episodes Ministry of Ads Branding Blueprint with Sudhanshu The podcast is going Live on 13th December at 12 Noon #ConsumerJourney #MarketingMindset #ClicksToConversion #BrandingBlueprint”

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What's the similarity between content marketers in a startup and opposition parties in India? Both are often overlooked and taken for granted, but they are also central to a successful transformation. Whether it is a GTM team or a political dream, you need to step out of the shadows to drive change. I don't know about election booths or politics, but here's my take on how #marketing teams can challenge the status quo in their office. #ContentMarketing #IndianElection2024 

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Looking forward to my talk in ET BrandEquity later this month Topic - 'From Cart to Doorstep' - building seamless omni channel experiences. Event registration - https://lnkd.in/dCtsb43c #omnichannel #ecommerce

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Brand purpose is your brand’s superpower - Karen Bailey 1. Purpose driven branding is about connecting your brand with causes that matter to your customers. 2. Brands captivated with purpose aren't distracted by comparison. 3. The brands that will thrive in the coming years are the ones that have a purpose beyond profit - Richard Branson. 4. A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product - Scott Bedbury Shared below is a powerful purpose driven brand communication by Clinic Plus - An ode to all the daughters. Hindustan Unilever Limited (HUL) is the parent company of Clinic Plus. HUL launched Clinic Plus Health shampoo in India in 1987, and it is the country's best-selling shampoo brand. Richard Branson Karen Bailey Scott Bedbury #BetiBannKeAana #BrandPurpose #Branding

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Happy Raksha Bandhan to all! In the world of digital marketing, our strategies are like the Rakhi – they protect, nurture, and strengthen the brands we work so hard to build. Just as siblings share a bond of trust and care, our relationship with our audience must be rooted in consistency and reliability. Let’s continue to craft campaigns that are as strong as a brother’s promise and as thoughtful as a sister’s Rakhi. Here’s to protecting our brand’s reputation and growing together in this journey. #RakshaBandhan #DigitalMarketing #BrandBuilding #MarketingStrategy #StudentSuccess

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