Tom Pursey’s Post

🌟 As the 2024 Presidential election approaches, Gen Z is transforming politics by demanding brands take clear stands on social issues. 📊🗳️ #GenZPower #SocialImpact #2024Election https://lnkd.in/eSj-wp4X

Election Results are in – Lessons Beyond Politics! Elections often reveal a key insight: those who understand the potential of strategy and timing surge ahead, while others lag behind. This lesson isn’t just for politics – it’s the same in business! 💡 Digital marketing is a strategy that businesses can no longer ignore. 🔹 Those who leverage it effectively are already ahead in the race. 🔹 Others, waiting to catch up, are leaving opportunities on the table. Just like a strong campaign wins votes, a robust digital presence wins customers. Are you ready to campaign for your business? 🚀

You can't fatten the pig on market day. John Howard was talking about the fact that it's years of hard work, consistency and delivering good government that wins elections. Not late-in-the-day pledges, gimmicks, or stunts. And as John Howard meant with elections, it applies to marketing too. I've been there – scrambling to hit that end of quarter target, trying to increase a certain metric before a board meeting, throwing tactics at the wall hoping something sticks. But that short-term mentality hinders long-term success. The lesson I’ve learnt is quite simple. Consistent effort builds brands. So, ditch the scramble. Focus on building a consistent marketing approach that fuels your brand and fattens it up for the long haul.

The US elections are just bursting with storytelling lessons 💡 the good, the bad, the brilliant and the ugly 💡 how to do it, how not to do it  💡change an old perception, reveal ourselves differently Every day brings another old story getting a do-over, a complex story made simple, a story that you’ll tell someone else …and I find it really exciting (and encouraging) to hear the openness of so many of the big players in using their real experiences and backgrounds to open the door and yes, let the real, often vulnerable human in. Today I was listening to ‘On with Kara Swisher’ when she was talking with with David Axelrod. Axelrod was Chief Strategist and senior advisor to President Obama of course and is a super sharp cookie around story and messaging (if cookies can be sharp, that is). He was talking about the power of authenticity…. And how nothing beats it… He shared some examples of when politicians have been given very bad advice that led them to take whole parts of themselves off the table ... (not good results, you won’t be surprised to hear). And examples of what happens when they start to share the real stuff instead… the parts they can actually believe in. The story gold that never gets old…  Keep your ears out over the next 75 days…. And take special attention of how audiences react when they start sensing the real thing… You can almost see them leaning in! Is there a story from someone that's made you think differently? Love to hear about that in the comments.

Brand safety in creator content is a hot topic. With the U.S. elections approaching, I caught up with The Publish Press newsletter to share what we've been seeing at Billion Dollar Boy from a brand demand standpoint, and how creators should approach political messaging in their content. #creatoreconomy #politicaladvertising #brandsafety

𝐊𝐞𝐞𝐩 𝐂𝐚𝐥𝐦 𝐚𝐧𝐝 𝐋𝐨𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! Few elections capture the world's 🌎 attention like those in the #USA. The significance of these elections is amplified when the two candidates are as different as chalk and cheese. This results in massive viewership and media frenzy. In the midst of this drama, tension, and excitement, Calm's witty and contextual advertising provided a much-needed moment of pause, which is worth applauding. This is a masterclass in combining '𝐌𝐨𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠' 𝐰𝐢𝐭𝐡 '𝐂𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠'. As a meditation company, Calm's message was perfectly aligned with its brand, making it a natural fit. Kudos to the team behind this execution. Regardless of the election outcome, you truly emerged as winners! #Marketing

The latest elections have shown us just how impactful personal marketing can be—even at the highest levels of leadership. It seems that Donald Trump is set to reclaim the presidency of the United States. He’s ahead in all key states, and his connection to voters is a big reason why. What we’re witnessing is more than just an American phenomenon. Many politicians, like Kamala Harris, seem to focus on elite media appearances rather than building strong, personal connections with the public. This shift reflects something deeper: People are tired of feeling distanced by traditional journalism that seems disconnected from their realities. They want leaders who seem accessible and relatable. It’s a reminder for all of us in marketing and communications: building authentic, personal connections with your audience isn’t just effective; it’s essential. It’s the difference between appearing on a magazine cover and actually winning over hearts and minds. How is your brand building real connections with its audience? #USElection2024 #marketing #PersonalBranding #socialmedia

Wednesday News #WhatsEmerging Voting themes in creative brand marketing? 🍨📄✔️ Ben and Jerry’s has responded to the formerly viral video of Kamala Harris’ coconut tree soundbite with a Coconut Jubilee' ice cream flavor. The "Scoop the Vote" free ice cream truck tour kicked off on Monday in Philadelphia and made 20 stops in states that will likely help decide the election, including Michigan, Wisconsin, Arizona and Nevada. This is the second time Ben & Jerrys has used presidential voting in its marketing while creatively remaining neutral. It’s first was during this year’s EU elections and gave users a free Ben & Jerry pint after they had voted. Thoughts? Should more brands hone in on voting-centric creative ads during the elections? Is a neutral approach the best one to take?

US elections are close, which brand is winning? Leveraging Ipsos’ proven Brand Success factors – Expectations, Context, and Empathy – we’ve analyzed how Brand Biden and Brand Trump are perceived as political brands, how well Brand Biden and Brand Trump understand the context of the election, and how successfully each candidate’s brand empathizes with the current plight of American citizens. Read our new article 'Brand Biden Vs. Brand Trump' and discover the power of #empathy in a story of brand decline: https://lnkd.in/eXD8CAgH #IpsosBrandSuccess

Among the findings of our first look at politicians as brands in this amazing international year of elections: Biden's brand is seen as weaker, but perceived to deliver better on upholding democracy. Trump's brand benefits from a devoted base that views him as defending their values and giving voice to their concerns Weakening: both Brand and Trump brands get less engagement than pre-2022 Pessimism: two-thirds feel that political parties and politicians are out of touch with their needs. Join us on April 11 for a deep dive into Brand Biden vs Brand Trump https://lnkd.in/ex-Qh2a4