Shashwat Das - Founder, Almond Branding

In #FMCG, Packaging is much more than just adding a logo to a cardboard box. It’s a science (and an art) in itself! The right or wrong packaging can impress or disappoint your customers and might just drive them away. So here are a few tips on what should be avoided while crafting the dream #PackagingDesign for your brand.

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Trust, reliability and a sense of comfort - the makings of a good partnership, and we know all about them! #abstractrealitystudios #abstractrealitystudiosindia #identitydesign #brandidentity #branding #brandstrategy #designstudio #digitalmarketing

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Consumer Confused, Brand Refused! Jagdeep Kapoor, Founder & CMD of Samsika Marketing Consultants writes in his regular column for the November 2024 issue of Businessindia Group Magazine that an often ignored reason for a Consumer to avoid purchase or use a Brand is their confusion about the Brand and what it is offering. According to Jagdeep Kapoor, the Samsika®️ Brand Mantra®️ When the Consumer is Confused the Brand is Refused™️ is a critical warning sign. The solution to this 'Confusion' problem lies in the problem itself, i.e. in the word C.O.N.F.U.S.E.D: 1. C - Clarity: Give clarity to the Consumer about the Brand's offering. 2. O - Onus: Take onus and responsibility about the promise you've made to Consumers. 3. N - Novelty: Provide novelty to consumers so they're excited about a new offering, or an upgraded one. 4. F - Factual: Bring out factual information about your Brand in front of the Consumer. 5. U - Understanding: Understand the specific consumer needs to avoid confusion, increase acceptance and remove the fear of refusal.  6. S - Sensitivity: Be sensitive to the consumers’ needs, emotions, background and other intangibles. 7. E - Education: Explicitly educate Consumers about what the Brand is offering so they can take an educated decision. 8. D - Demonstration: Demonstrate the benefits, how to use or consume the Brand and what to avoid. While many elements of marketing, advertising, distribution and promotion are deployed by spending crores of rupees, it is equally important that you do things in marketing, which help avoid confusion in the consumer’s mind. Read Jagdeep Kapoor's full column about ‘Consumer Confused; Brand Refused’ in the Nov 2024 issue of Businessindia Group magazine below:

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🔥Fresh from the house of Pixel Party. Bigger Bolder Better. #DigitalMarketing #CGIVideo #BrandInnovation #AdvertisingAgency #CreativeAgency #DigitalTransformation #VisualMarketing #BrandStrategy #ClientEngagement #InnovativeContent

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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Imagine a world where every brand doesn’t just sell but connects, where every ad, every campaign is woven into the fabric of sustainability. Today, sustainable marketing is not just a trend, it is an awakening, a call to reshape our impact on the world. For Indian brands, this shift is profound: it is about aligning business goals with values that support our planet, our communities, and our future generations. Why Sustainable Marketing Matters? In India, our stories reflect a reverence for nature, from ancient forests in folklore to rivers that symbolise life. This cultural legacy uniquely positions us to lead the global movement toward sustainable marketing. Consumers here, especially millennials and Gen Z, seek brands that echo their ethical values, asking not, “What do you sell?” but “What do you stand for?” Key Practices of Sustainable Marketing 1. Transparency & Authenticity: Brands must go beyond “greenwashing.” It is about honest conversations, disclosing sourcing, reducing waste, and ensuring ethical production. By sharing their sustainability journey, brands build trust with consumers who value integrity over perfection. 2. Reducing Carbon Footprint: As India faces climate challenges, reducing carbon emissions is vital. Small actions like sustainable packaging and digital-first campaigns resonate with eco-conscious consumers. 3. Community-Centric Campaigns: India thrives on community spirit. Supporting local artisans, fair-trade initiatives, and rural livelihoods is not just impactful, it is legacy-building. Brands uplifting local communities are building trust and supporting sustainable growth. 4. Circular Economy: Imagine products reborn through recycling. Circular marketing focuses on life-cycle management, whether it is recycling, trade-ins, or repairs. Brands promoting these efforts, from clothing to e-waste, are paving the way to a zero-waste future. Brands embracing sustainable marketing are not just telling stories, they are sharing legacies. By weaving in tales of artisans, of communities who thrive through ethical practices, and of nature’s resilience, brands deepen loyalty and positive impact. Consider Amul. It's more than a dairy brand, it’s a tale of farmers, ethical sourcing, and community empowerment, showing how purpose-led storytelling strengthens loyalty. For Indian brands, sustainable marketing is both a responsibility and a powerful differentiator. With each campaign, brands must ask, “How does this impact my community? How can it improve the planet?” This shift is not just eco-friendly, it is about building a narrative where profit and purpose co-exist. In a world where consumers are more discerning than ever, sustainable marketing offers brands a way to build genuine connections. India’s rich cultural heritage and innovative potential make it a beacon for change. Let’s redefine growth, not by profit speed, but by impact strength. A future where brands not only thrive but sustain!

Every brand has a unique story that deserves to be told visually. Our branding journey with Karma Conceptz, a boutique alternative healing and therapy clinic based in Navi Mumbai, exemplifies this belief. ~Conceptualizing the Brand Identity Karma Conceptz sought a visual identity that resonates with their holistic approach and spiritual essence. Our challenge was to encapsulate their core values of healing, peace, and balance in the logo design. We explored symbols that reflect the brand’s purpose and convey a message of eternal wellness. ~Our exploration led us to three powerful symbols: •A Lotus Flower: Symbolizing faith and calm, the lotus reflects inner peace and growth. •An Infinity Symbol: Representing eternal healing, it highlights the clinic's commitment to continuous and holistic practices. •Lord Shiva: Embodying protection, goodness, and benevolence, reflecting the clinic’s nurturing and positive aura. We developed multiple concepts and visual drafts, experimenting with the interplay of these elements. After rounds of brainstorming, reviews, and refinement, we shortlisted three final logo options. The selected logos were beautiful integrations of these elements while balancing traditional symbolism with contemporary design. •The lotus serves as the foundation, intertwined with the infinity symbol. •Three lines brought in the subtle reference to Lord Shiva. That added depth and spiritual grounding. •The infinity symbol highlighted eternal healing and peace. •The color palette—purple for spiritual awareness, green for renewal, and white for purity—reflects the brand's essence of healing and harmony. ~Outcome The final visual identity not only represents the brand’s mission to offer holistic healing and inner peace but also tells a story of balance and spiritual wellness. Through this project, we’ve crafted more than just a logo—we’ve visually narrated a story of healing, balance, and spiritual harmony. #visualidentity #brandlogo #logo #brandidentity #30THFEB

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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Design is storytelling through visuals! Design isn’t just about making things look pretty, it’s about solving problems and creating meaningful experiences. Watch Noopur Bajpai, our Design Manager, reveal her top 3 strategies for beginner that will change the way you approach your work. #TangenceIndia #GraphicDesigners #DesignLanguage #DesignThinking #CreativeStrategy #DesignSkills

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Ever wondered why some brands stick in your mind while others fade away? The answer lies in the fascinating intersection of neuroscience and branding! 🧠💡 Here's one of my recent articles on afaqs! that delves into how understanding the brain can transform the way we design brands. From leveraging cognitive biases to creating emotional connections, this piece is a goldmine for marketers and brand strategists. 🌟🔍 Here’s a sneak peek of what you’ll discover: 🔹 The Science of Memory: How different stimuli influence recall. 🔹 Emotional Triggers: Why tapping into emotions can cement your brand in consumers’ minds. 🔹 Design Principles: Practical tips for creating memorable and impactful brand experiences. Don't miss out on these cutting-edge insights that could redefine your branding strategy. Click the link below to dive deep into the neuroscience of branding and stay ahead of the curve! 🚀👇 #Branding #Neuroscience #MarketingStrategy #ConsumerPsychology #BrandDesign 

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The Design Story Behind Sukhada Charya For Charya Ayurveda's core product - Sukhada Charya, Creating packaging that truly resonates with women requires deep understanding and communicating the purpose of the brand that made women's lives easier with Ayurveda kadha. With the focus on core usage communication - DIP & DRINK KADHA. The product was easy to carry and easy to use. Anytime! Anywhere! Here's a look at how we crafted packaging that communicates effectively: Key Design Elements: Uterus Outline: A central feature of the design, representing menstrual health and the core mission of Charya—to nurture and heal from within. Leaves and Flowers: Symbolizing Ayurveda's holistic and natural approach. Beige and Brown Colors: Providing a calming visual experience. Sanskrit Shloka: Infusing authenticity and cultural heritage. Five Elements Integration: Highlighting fire and air to signify the dynamics of menstruation, seamlessly incorporated into the visual language. This packaging surpasses its role as a mere container, narrating a story of empathy, innovation, and comprehensive wellness for women's menstrual health. Learn more about Charya Ayurveda's product packaging here - https://lnkd.in/dZ4Xz8vJ For additional information, visit www.onezeroeight.in #onezeroeight #packaging #design #designagency #branding #brandagency #agency #productdesign #productpackaging #ayurvedabranding #ayurvedapackaging

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✨A Tale of Mascots and Marketing Mastery!✨ Exploring how two iconic mascots from different corners of the world have shaped brand identity and consumer trust through distinct advertising strategies. Learn how creative mascots can become powerful cultural symbols and elevate brand storytelling. Both Amul India and Utz Brands, Inc. Snacks use a girl as a mascot, but their mascots have different origins and styles, making them unique in their own ways. 1. Amul Girl (India): 🧈 ⭐Introduced in 1966, the Amul Girl is a cartoon character created for Amul's advertising campaign. She is known for her witty and satirical one-liners, often commenting on current events. The Amul ⭐Girl has become iconic in Indian advertising for her clever, playful, and sometimes political takes on national and international happenings. ⭐She wears a red polka-dotted dress with a bow in her hair and is always depicted in a minimalist cartoon style. ⭐The Amul Girl has been a consistent and widely recognized mascot for over 50 years, becoming a cultural icon in India. 2. Utz Girl (USA):🍿 ⭐The Utz Girl has been used as the face of Utz Snacks since the company's early days in the 1920s. She is depicted as a simple, wholesome-looking young girl holding a bag of potato chips. The Utz Girl represents the traditional, family-owned nature of the brand and has been a symbol of trust for snack lovers in America. ⭐Her design has evolved over time, but she still maintains a classic, vintage style, reminiscent of early 20th-century American advertising. Originality:💡 Utz Girl was introduced earlier, as Utz Snacks was founded in 1921, making her the original girl mascot in terms of timeline. However, Amul Girl is more famous for her satirical commentary and cultural relevance, giving her a distinctive and widely celebrated personality, particularly in India. In summary, while the Utz Girl is older, the Amul Girl is celebrated for her unique role in advertising and social commentary. Both mascots are iconic in their own regions but serve very different roles in their respective brands' advertising strategies. Thanks Chahna Jhaveri for sharing such stories ✨✨✨☺️ #BrandMascots #AmulGirl #UtzGirl #IconicBrands #MarketingStrategy #BrandIdentity #AdvertisingHistory #GlobalBrands #AmulIndia #UtzSnacks #CreativeMarketing #MascotPower #CulturalIcons #BrandStorytelling #AdvertisingLegends #MarketingCreativity #MascotWars #BrandRecognition #VisualMarketing #LinkedInBranding #Pencilbox

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Brand positioning is crucial in today's competitive landscape. It defines how a brand distinguishes itself in the minds of consumers. Looking forward to discuss its significance and strategies for effective implementation. #marketersexcellenceawards

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#IMPACTTalkingPoint: As recent studies reveal that nine out of ten GenZ in India consider themselves part of a fandom, brands rope in celebrities to get leverage. ✍ Aryan Khanna #IMPACTMagazine #GenZ #Branding #Celebrities #Advertising

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Which type of D2C brand do we cater to? 🗝📈 1. Brands that are in their 0 to 1 journey 🏗 - Looking for reliable Guidance and Strategies to scale profitably in website and e-comm. 2. Brands that are unable to afford in-house experts owing to cost factors - We provide you with that dedicated expertise at an affordable price on a contractual basis. 3. Brands that are in their 1-10 journey📈 - looking for dedicated fool-proof strategies to achieve Acquisition scale, Retention, and Revenue growth. We are ready to make you go ProGrow. 4. Brands only looking for Business Audits, Data management services, goal-specific strategies and advice. ex: Provide creative strategies only for both website and marketing.   Fueling Your Business Growth with Expertise and Experience. 📈🚀 #progrow #d2c

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Amidst the buzz of trends, we must remember our core purpose: understanding consumer needs and defining clear objectives. The fundamentals of marketing are timeless. It’s vital to stay anchored and prioritize what truly matters! Proud to share Ipshita Chowdhury perspective was featured in BW Businessworld. Check it out here: https://lnkd.in/dnQJBguD #Marketing #Fundamentals #ConsumerFocus #Strategy #Innovation #TheOriginalEngineOil

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Ever wondered how did THAT influencer garner MILLIONS of followers and still no one really seems to know them or they seem to have a non-existing community or fan following? A recent study by Social Beat revealed that 67% of brands in India face challenges in verifying influencer authenticity and campaign impact. In India, the rise of fake accounts inflates metrics, making it hard for Marketing Heads to gauge genuine reach. Simple Solution: Use tools like HypeAuditor and Qoruz to vet influencers. But I will tell you HOW you can spot fake followers even without using all tools Here’s how to spot the red flags: 🚩 Unusual Follower Growth: Use tools like Social Blade to analyze follower growth patterns. A sudden, sharp increase often indicates purchased followers. 🚩 Extremely Low or Unexceptionally High Engagement Rates: Compare the influencer’s likes, comments, and shares to their follower count. An engagement rate below 1-3% for large accounts could be a red flag. Some influencers are getting overtly smart. They charge up click farms and garner an excessive amount of comments, shares and likes within hours of the content being posted. If the creator gets more than 5% engagement consistently on ALL their branded posts then it's a major red flag. 🚩 Generic Comments: Look for repetitive or irrelevant comments like "Great post!" "Love your look" or "You are so beautiful" These often come from bots. 🚩 Follower Quality: Check the profiles of their followers. Accounts with no profile pictures, posts, or followers of their own may be fake. 🚩 Inconsistent Content Quality: Genuine influencers maintain a consistent tone, aesthetic, and message. Accounts with sporadic or low-quality content might be suspect. 🚩 Engaged Community: Check if they have an active community specific to the platform - example how many people are present in their broadcast ? Do fans of the influencer address themselves with a special name? Are you facing challenges with transparency in influencer marketing? I'm happy to guide you with a free short consultation catered to your brand. Let me know in the comments :)

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Wherever we venture, be it 3Ds or advertising, we shine bright and sparkle more✨! Here's wishing everyone a very happy and joyous Diwali! #SquareOne #SquareOneMedia #SquareOneCommunications #Diwali2024 #HappyDiwali #archviz #3drenders #advertising #digitalmarketing #advertisingagency

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