Kidfluence – How Kids influence Purchase Decisions
Shashwat Das - Founder, Almond Branding
![Shashwat Das - Founder, Almond Branding]()
Shashwat Das - Founder, Almond Branding
Empowering Startups to build Stronger Brands | YourStory Top Digital Influencer | FMCG Branding & Startup specialist | Brand Strategist & Design Consultant | Branding & Design
We all know that kids constitute a very important demographic for the marketer. Infact, their purchasing power if compared to that of us, when we were young, is “much more”. Also, in context of our childhood, today’s kids and their pestering as well as persuasive power is so strong that they influence their parents to the extremes. Therefore, they influence their parent’s buying decisions and are also the adult purchasers of tomorrow.
What goes behind developing Packaging Design for Kid's brands?
How do we create a Packaging that appeals to him on an emotional level and is more relevant to him?
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Brand Marketing & Business Strategy | B2B & Client Strategy| Ex-Cleartrip, Flipkart Travel, Tripoto, Group-M | MICA 2015-17
8yIf I use the PAC model of transactional analysis to analyse the communication on the packaging, you are appealing to the child using the colors, emoticons and text. The parent is being pacified using phrases which make them the role model and hence aspirational/inspirational in their perspective(not necessarily the kids). The appeal to an Adult aspect in the communication is still not clear to me. Also the archetypes you have used are the girl for a style-o which could even be a boy, so id that an outcome of your dispstick or something else?
Empowering Startups to build Stronger Brands | YourStory Top Digital Influencer | FMCG Branding & Startup specialist | Brand Strategist & Design Consultant | Branding & Design
8yThanks Deepak Chandran . As you rightly said, with kids, the challenge is always dual.
Head of Ads Research & Marketing Effectiveness @ Google
8yNicely written article. With kids centric design- the hardest challenge is to get the kids to love them and to win approval of parents simultaneously. This case study illustrates this challenge and the proposed solution is very nice. Good work.