Shashwat Das - Founder, Almond Branding’s Post

Neuroscience offers a goldmine of insights that can revolutionize your branding strategy," says Shashwat Das - Founder, Almond Branding. Discover how understanding the brain can make your brand unforgettable! Read on: https://lnkd.in/gc2K54rh Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #marketing | #marketingstrategy | #branding | #neuroscience | #marketinginsights

🧠 Did you know that 95% of consumer desires lie within the nonconscious mind? Yet, most traditional market research only scratches the surface, capturing what's already on consumers' minds, while missing out on the vast potential beneath. For Advertising Week, our CEO and founder Dr. A. K. Pradeep shares 3 unexpected ways brands can leverage neuroscience and GenAI to unlock these hidden desires and drive true innovation. 🚀 Ready to discover what your consumers really want? 👉 Read more via this article: https://lnkd.in/gN-2mr-T 📚 Want to dive even deeper? Check out Dr. A. K. Pradeep's book, "NeuroAI: Winning the Minds of Consumers with Neuroscience-Powered GenAI," on Amazon. The book explores how brands can gain a competitive edge by using GenAI content designed to appeal to the nonconscious mind. 🔗 Link to Book: https://a.co/d/fHrfR7h #Advertising #BrandInnovation #Neuroscience #GenAI #ConsumerBehavior #InnovationStrategy #AIforMarketing

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗱: 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗡𝗲𝘂𝗿𝗮𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗠𝗲𝗻𝘁𝗮𝗹 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 🧠💡 Building a strong brand is about creating powerful connections in the brain. Just like neurons form networks, a successful brand forms associations in consumers' minds. The stronger these connections, the higher the mental availability—making your brand easier to recall and engage with. Firstly, 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱. To stand out, identify unique associations your competitors don’t have. Find what makes your brand special—whether it’s a value, experience, or specific feature—and create connections around it. The stronger the neural links to these differentiators, the more likely your brand will be the one consumers choose. 𝗦𝗲𝗰𝗼𝗻𝗱𝗹𝘆, 𝗰𝗵𝗼𝗼𝘀𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘁𝗵𝗼𝘀𝗲 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗻𝗲𝘂𝗿𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝟭. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 – Emotions trigger lasting memories, making the brand more memorable. 𝟮. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 – Familiarity reduces cognitive effort, reinforcing trust and recognition. 𝟯. 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 – Compelling stories activate emotions and create deeper connections. 𝟰. 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗔𝗽𝗽𝗲𝗮𝗹 – Sensory experiences make the brand more "present" in the mind. 𝟱. 𝗥𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 – Repeated positive experiences strengthen neural pathways, boosting recall. 𝟲. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 – Recommendations from others activate trust and belonging. 𝟳. 𝗨𝗻𝗶𝗾𝘂𝗲𝗻𝗲𝘀𝘀 – Distinctive elements form unique, memorable connections in the brain. 𝟴. 𝗧𝗿𝘂𝘀𝘁 – Reliable brands build strong associations of safety and dependability. The stronger the neural connections, the better the 𝗺𝗲𝗻𝘁𝗮𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆—your brand becomes an instinctive choice. #Branding #Neuroscience #Marketing #MentalAvailability #Neuromarketing

Wonderful women: please keep sharing your voices on here.   This is what happened to me last week. It almost stopped me. I write a weekly newsletter to around 2,000 subscribers. I wrote last week about neuroscience and what it says about how you build a brand. One guy responded in this way: "This is a little too close to my own writing, using quotes I use, examples I use and references I use. Either we are both geniuses who think alike or you borrow a little too much from me without proper accreditation. Not cool." I replied: "I have not seen any of your work on this. I wouldn't do that. This is from my analysis of Byron Sharp, Michael Platt, Wharton, Jenni Romaniuk's books and a deep dive into scientific articles. Of course we will be using the same sources: there are not many of them on the topic.  But your work was not one of mine. Best wishes Sarah" Response: "Next time, I'll call it out publicly, and we'll see if the public opinion thinks it is a coincidence or not." Wowsa. I found this all quite hurtful and threatening. I’ve never been on the guy’s website and I just wouldn’t plagiarize or lie about it as he implied. In a follow up reply I suggested he check his website since it would show that I haven’t been on there. He didn’t reply to that. But I moved from a feeling of being hurt and attacked to feeling a bit outraged. Who would be so arrogant to imply they are a genius by just reading some stuff that other (genuine geniuses) have written, and summarising it in a simple way? So I refuse to be threatened or silenced and instead have ‘gone public’ with my thoughts on the topic. Here’s my blog on what I understand marketing science, neuroscience, behavioural economics and psychiatry tells us about building a strategic and successful brand.  (Written for non-neuroscientists!) It pulls on the brilliant work of people like Daniel Kahneman, Michael Platt, Iain McGilchrist, Orlando Wood, Bryony Sharp and Jenni Romaniuk. I’d love to hear from you if I’ve got it wrong, or if there are other brilliant sources you’d suggest I’d add into this. In the meantime: Brilliant, kind and supportive men and non-binary people on here: please keep showing others the right way to talk to and respect the women on here. And to all you wonderful women, on International Women’s Day and every day: I hope you haven't faced anything similar but if you have, do share it so we can call this sort of behaviour out. But most of all: Please don’t let your valuable voices be silenced. #brandstrategy #branding #iwd #iwd2024 #strategy #marketingscience https://lnkd.in/e9MvfN5C

KEY ASPECTS OF NEUROMARKETING: 1. Brain Activity Analysis: Tools like functional Magnetic Resonance Imaging (fMRI) or Electroencephalography (EEG) measure brain responses to advertisements, product designs, packaging, or branding. 2. Eye-Tracking: Tracks where consumers focus their attention on advertisements, websites, or product displays. 3. Facial Coding: Evaluates emotions through subtle facial expressions, offering insights into how people feel about marketing content. 4. Biometric Feedback: Monitors heart rate, skin conductance, and other physical indicators to gauge emotional arousal or engagement. APPLICATIONS: * Advertising: Crafting messages that resonate emotionally with consumers. * Product Design: Developing user-friendly and attractive designs. * Packaging: Choosing colours, shapes, and layouts that catch the eye and evoke desired emotions. * Branding: Building strong, emotionally appealing brand identities. * Store Layouts: Optimizing in-store experiences to guide purchase decisions. For more information, reach out to us at [email protected]

💡 Did you know Neuroaesthetics, a branch of neuroscience, can be used to create designs that resonate on a subconscious level? By leveraging principles such as symmetry, color harmony, and visual balance, you can enhance both brand recognition and strategic effectiveness. 🧠 In the recent ADWEEK article "Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign," we're given a compelling look at how neurodesign elevates our creative strategies beyond the realm of personal preferences. At Gryphon Design Strategy, integrating neurodesign into our foundational practices allows us to refine our creative processes further. We champion solutions that not only engage but also deliver measurable success, making each design decision a step toward greater effectiveness and market impact. 🔗 Learn more here https://lnkd.in/gMDkBar6 #Neurodesign #Branding #DesignThinking #Neurodiversity #GryphonDesignStrategy

"Branding psychology is the application of psychological science to brand strategy, and to the development and maintenance of the brand image." #BrandImage #BrandingPsychology #PsychologyInMarketing

"Sundays for MBA grads can be fun when you're using AI to craft marketing strategies and bring innovative ideas to life!💻✨🚀" Digital marketing class gave me the perfect platform to put on my thinking cap and bring the concept of Sukankshika Prakash and Nikita Bendigeri to life. Collaborating with tech implementers like Dr Rohan Sabale and Dharmateja Ineedu to bring our AI-driven blog to market with Animesh Pande on LinkedIn, targeting key marketplaces for product awareness, was an unforgettable experience. The intense questioning from my classmates only made the session more fun and memorable!" "The force will be with you, always." – Star Wars This could tie in perfectly with how our team came together and how we all pushed each other beyond the limits, much like the force uniting forces for a bigger cause! Quick shout out to our Prof. Anya Geraldine D'Souza for always encouraging us to think beyond the classroom and turn our ideas into impactful actions! #MBATechnologyManagement #InVideo #SunoAI #AI #DigitalMarketing #TAPMI

How can a doctor create content with two surgeries, 15 consultations, and a 12-hour shift five days out of seven? . . Let me give it a try . . . . . . . Ideate and schedule a few posts after 8 pm. . . I tried! . . Not realistic, to say the least! . . . I know after long shifts, your focus isn't a cell phone or a laptop for social media posts. (Hell no!) You are in for spa treatments and a great culinary experience, dass all! Does it mean building an online brand isn't for you? No. It just means that you need a support team of experts to assist you in building an authentic brand!!! P.S. So, how are you able to do it, Dr. Janet? (I'm explaining this in the comment section).