Gryphon Design Strategy’s Post

How do you sell creativity into multinational companies and get buy-in from the C-suite? Richard Brandon Taylor and Simon Preece speak to ADWEEK about harnessing the power of Neurodesign and mitigating subjectivity in matrix decision-making organisations. Read the full article here 👇 https://lnkd.in/gMDkBar6 #branddesign #neurodesign #creativity #csuite

The science of brand - Change or stay the same? Familiarity comforts us, but does it hold brands back? In my latest blog, I explore why consumers resist rebranding—even when they don’t buy that brand....— and why bold moves, based on solid market and cultural understanding can offer the key to growth. Discover how behavioural science, neuroscience, and strategy shape brand evolution—and why the right changes can build loyalty AND relevance. #BrandStrategy #ThinkCollectiv #Rebranding https://lnkd.in/ewf2-4_P Think Collectiv

JUST HOW DO YOU MITIGATE RISK IN DESIGN? In this ADWEEK article, Simon Preece and I explore the power of neurodesign in business. Helping brands to reduce the risk in their design choices by understanding how the brain works on autopilot mode. Just why are eyes (and animals important) useful assets, what are cusps & curves and how do you use them, why is error so powerful in stopping us in our tracks? Let me know if you are interested in learning more, we've been running Learning & Development programmes for some of the world's leading brands: [email protected] ADWEEK, as ever, thank you for the support in spreading the word. #brand #marketing #design #neurodesign #neuroscience

The biggest mistake you're making with your personal brand: Trying to be perfect. Here’s the truth: People don’t connect with perfection. They connect with authenticity. Why humanizing your brand matters: → It shares your story and builds trust. → It creates deeper, lasting connections. → It attracts the people who truly align with you. Personal branding isn’t about: ❌ Pleasing everyone. ❌ Following every trend. ❌ Hiding behind a polished facade. It’s about: ✔ Being real. ✔ Owning your unique story. ✔ Building a community that resonates with you. P.S. How do you make your brand more human? Let’s share ideas! #brands #ai #marketing #engagements

Think you need to come up with big breakthrough ideas? Think again Strategic repetition could skyrocket your brand awareness by 70%. Mind = blown. We're tapping into the power of neuroscience. Here's the deal. Neuroplasticity + Content Repetition = Brand Awareness Explosion Just one caveat. You gotta present your message in fresh ways. So, forget the one-and-done approach. Pain Point Parade ↳ Repeat your business message through different pain points, dreams, and desires. Multimodal ↳ Hit 'em with posts, images, and carousels. ↳ Engage all the senses. Message Makeover ↳ Same message, different angles. Story Time ↳ Wrap your brand in a narrative. ↳Emotions = Memory Glue. Active DMing ↳ Slide into those DMs. ↳ Spark conversations. Implementation time: 1. ID your audience VIP (Very Important Pains) 2. Plan your repetition attack 3. Mix up your content types 4. Track. Analyze. Optimize. Ditch the obsession with being 100% original. Scary? Hell yeah. Effective? You bet. Sometimes, repeating your message = more brand gains.

What if I told you that understanding your customers' psyche could unlock a treasure chest of revenue? 🤑 I just stumbled upon some intriguing ideas inspired by Carl Jung’s psychology. It turns out, tapping into your customers' desires can streamline your print marketing efforts like no other. Here’s a quick tip: Align your messaging with the core emotional triggers of your audience. Whether it's belonging, status, or security, when your print materials resonate on an emotional level, your brand becomes unforgettable. Now, listen: Think about the emotions your print campaign evokes. Does it inspire action or just fill space? The paper may not talk, but it should certainly speak to the heart! Got thoughts on this? What's an emotional trigger you’ve successfully harnessed in your campaigns? Share your wisdom below. 🎯 -MyPrintSource.com Team #PrintMarketing #CustomerExperience #JungianPsychology

Bet you didn't know this about 𝐇&𝐌! ⤵ When you think about H&M, what feeling do you get? Trendy, stylish and getting value for money? H&M has worked hard on it's brand identity to make you feel exactly that way.  That’s the power of a Brand Identity Prism in action. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐏𝐫𝐢𝐬𝐦? It’s a framework that shapes how your brand looks, feels, and connects with your audience. 𝐈𝐭 𝐜𝐨𝐯𝐞𝐫𝐬 𝐬𝐢𝐱 𝐤𝐞𝐲 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬: 1️⃣ 𝐏𝐡𝐲𝐬𝐢𝐪𝐮𝐞 – Your brand’s physical aspects  2️⃣ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 – The tone and vibe you give off  3️⃣ 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 – The values and beliefs that drive your brand  4️⃣ 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 – How you engage with your audience  5️⃣ 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 – How your brand makes customers feel 6️⃣ 𝐒𝐞𝐥𝐟-𝐈𝐦𝐚𝐠𝐞 – What customers aspire to when they choose your brand Why Does It Matter? A well-defined prism helps your brand  👉 Stand out 👉 Build emotional recall 👉 Build trust and loyalty 👉 Drives revenue 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐇&𝐌'𝐬 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐏𝐫𝐢𝐬𝐦: Physique: High-quality, fashionable, long-lasting—H&M gives off the vibe of exclusivity without the luxury price tag. Personality: H&M stays fresh and trendy, appealing to a younger audience that wants style without breaking the bank. Relationship: They’ve nailed the balance between offering good quality at affordable prices. Culture: Their European roots give the brand a sophisticated, international flair. 𝘞𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘮𝘢𝘳𝘬 𝘭𝘪𝘬𝘦 𝘏&𝘔?  Get your Brand Identity Prism right. Follow for more such insightful content. #Productive #SocialMedia #marketingmanager #Business #Internationalbrands #AI #BrandIdentity #Lessons #Tips #Techniques #BusinessInsights #hacks #Marketing #BusinessOwners #Founders #MondayMotivation #Content

How to humanize your technology brand in three steps... 1. STOP thinking your brand is for you or your board. Your brand is for your customers. You exits for them. The sooner you get this the sooner you can start reaching more of them. 2. BE emotional. Yeah, I said it. What is the emotion that you sell? Define the after-effect emotion your tech or managed services offer your buyers. Sell tech, but also sell emotion! 3. BUILD the playbook that your team can use to make sure these attributes show up from your culture internally to your band and marketing externally. Business leaders don't need another tool. They don't need another platform. They need to transform digitally. They need hope. They need someone to guide them! Another lifeless widget is the last thing that's going to get their attention. If you want to cut through the technical noise and really build trust with buyers who need what you have the most effective way to do this is by humanizing your brand. .... #humanitysells #b2btech #b2bmarketing #humancentered #storytelling #empathy

catch of the day #02 Neuro-Marketing why! Think of emotional marketing like your favorite juice—suddenly, you crave it, and it hits the spot perfectly. It's all about that instant connection, just like when you sip on something delicious and instantly feel satisfied. When emotions align, you don’t just buy; you connect and crave. Now people believe in divine physics, that is why brands use color that has an impact psychologically and there is the emotionally appealed advertisement. Neuro-marketing should be embraced as it offers insights on the consumer’s brain reactions to marketing items. By so doing, brands are in a position to develop superior strategies that include the feelings and the logic related to the purchases being targeted. When marketing is linked to some of these subliminal aspects, the level of engagement, customer experience and sales for a given brand can be boosted.... That’s the magic of neuro marketing at work! #EmotionalMarketing #NeuroMarketing #BrandPsychology #ColorPsychology #MarketingTrends