Venugopal Ganganna

In the pilot episode of The BS Podcast, we talk about why many D2C brands in India are failing even with more people spending and more product options available. Learn why just making a product is not enough and how branding and right marketing play a huge role in success. We also discuss why some brand owners focus too much on quick returns and miss the long-term game. Don’t miss the real examples and useful insights! https://lnkd.in/g-t3higb #marketing #digitalmarketing #marketingtips #branding #startup

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Comprehensive Textbook for Marketing Practices, Integrating: ✅ Core Concepts ✅ Real-World Examples ✅ Case Studies Within The Indian Context Look inside the book here: https://lnkd.in/dBZqZwxX Like It? Buy Now with Free Expedited Shipping & Get a Limited Period Discount! https://lnkd.in/dkBN4A4F #TaxmannUpdates #TaxmannBooks #Marketing #NEP #MarketingConcepts #CaseStudy

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Highperformr.ai, a marketing SaaS startup floated by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan, has raised $3.5 Mn (INR 29.2 Cr) in a seed funding round 👇 The startup’s first product, Highperformr for Teams, leverages generative AI and LLMs to help B2B businesses maximise their return on investment (ROI) on social media campaigns. The fresh capital will be deployed to further the startup's research and development activity, build the platform's native AI capabilities, and expand its distribution network. To read more in detail, click here: https://lnkd.in/gV8tqWyU #startups #fundraising #growth #saas

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#Digital Marketplace Headsup Corporation B2B Has Raised INR 18.89 CR in Investments Led by Harendra Singh Family Office - on #IndianConvention Business Wire India Headsup B2B, a bootstrapped venture with over INR 100 crores in lifetime revenue, has raised this funding to fuel its growth. Raised funds will be deployed in team development with a focus on 100+ senior and mid level hirings across India, improving the tech-enabled full stack platform in B2B space which will cater from discovery to fulfillment and financing in the near future, exploring new vertical commerce avenues, and expanding cross-border business.   Headsup B2B is a multi-category platform with a focus on infrastructure and green energy. Commenting on the development, Founder Sumit Kumar said, “B2B space offers untapped potential […] - https://lnkd.in/g8mUiyQU 𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗙𝗮𝘀𝘁𝗲𝘀𝘁 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 - https://lnkd.in/gsYmD_BZ 𝗙𝗼𝗿 𝗗𝗲𝘁𝗮𝗶𝗹𝘀 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗔𝗺𝗮𝗮𝗻 𝗧𝗮𝗾𝘃𝗶 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 - https://lnkd.in/gesgd2Sj +91 7275859841

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📈 Unlock Your Next Investment Opportunity at #SankalpBharat2024 Investors, this is your chance to guide, shape, and inspire the next wave of startups. At Sankalp Bharat 2024, we invite you to be part of a transformative experience that places impact investing at its core. The innovators of tomorrow are looking for leaders like you – to mentor, advise, and drive meaningful change. As we gather in Varanasi this November, seize the opportunity to explore groundbreaking ideas, evaluate potential game-changers, and invest in startups that are ready to scale their impact globally. With a unique blend of local insights and global opportunities, this summit is where the future of business meets purpose. The stage is set for impact unicorns to rise, and your expertise can help turn potential into reality. Shape the future of innovation, join the ranks of investors influencing the next generation of entrepreneurs, and position yourself at the forefront of India’s thriving startup ecosystem. Register today and be part of a dynamic community shaping the future. ✅️ Secure your spot now : https://lnkd.in/dvQg9idu #SankalpBharat2024 #ImpactInvesting #PortfolioGrowth #InvestmentOpportunities #ImpactSummit

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🌟 Master Brand Strategy with Manish Vaishnav’s Expert Guide! Unlock the secrets to a successful brand strategy with insights from industry expert Manish Vaishnav. Whether you're looking to refine your brand or build one from the ground up, this comprehensive guide has you covered. Elevate your brand’s presence and connect with your audience like never before. 📖 Read the full guide here: https://lnkd.in/gmQXcQPm #BrandStrategy #MarketingTips #BrandingExpert #ManishVaishnav #BusinessGrowth #BrandDevelopment #MarketingStrategy #SuccessGuide #BrandBuilding #DigitalMarketing #ExpertAdvice

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🔍Data-Driven Events: Your Key to Success with JTB India📊 In today’s fast-paced event landscape, understanding your audience is more crucial than ever. Our latest blog post dives deep into the world of event data analytics, showcasing how leveraging data can transform your event management strategy. What You'll Discover: The significance of data-driven insights in enhancing attendee experiences and maximizing ROI. An overview of JTB Connect, our innovative technology platform that empowers event planners with advanced analytics capabilities. Key benefits of utilizing data analytics throughout the event lifecycle, from pre-event planning to post-event evaluations. Best practices for harnessing analytics to optimize your events for success. Why Read This Blog? Data analytics is not just an option; it’s a necessity for creating impactful events that resonate with attendees. Discover how you can elevate your events with actionable insights! 👉 Read the full article here and unlock the potential of data analytics for your next event! https://lnkd.in/gb88Cngc Harness Event Data Analytics for Success with Data-Driven Insights #DataAnalytics #EventManagement #JTBIndia #EventSuccess #JTBConnect #CorporateEvents

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"Content Marketing, Market Insights and a Deep Connect with your Customers are Irreplaceable and Timeless." Learn from some examples of most prominent Indian Startups on how they focus on "Content" as a major tool for their Marketing efforts. #content #marketing . . https://lnkd.in/d6U35bKa

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Budget 2024: Angel tax abolition to supercharge startup ecosystem, will attract both domestic and foreign investments, says VCs Top venture capitalists and investors commented that the abolishment of angel tax will attract not just domestic investors but also foreign investments and will also bring confidence in the startup ecosystem as well as among investors. Story by Anushka Sengupta #Budget2024 #AngelTaxAbolition #StartupEcosystem #VentureCapital #ForeignInvestments #StartupIndia #VCInsight https://lnkd.in/dAYJgYsB

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The world of advertising and marketing is constantly on a churn. Marketers are looking for newer ways to attract, imbibe & plan strategies that will help garner even more ad spends. The traditional methods of marketing allow us certain things but adapting to a changing technology is inevitable. That is where the traditional models of advertising are giving away to newer forms. One such marketing tool/model is termed performance marketing. https://lnkd.in/e8479cf9 #performancemarketing #digitalmarketing #marketing #onlinemarketing #affiliatemarketing #socialmediamarketing #socialmedia #marketingagency #seo #branding #business #advertising #digitalmarketingagency #ecommerce #b #marketingdigital #googleads #contentmarketing #design #marketingtips #digitalagency #agency #affiliate #digital #agencylife #facebookads #graphicdesign #marketingstrategy #google #leadgeneration

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Maino.ai secures Rs 15 crore to bolster tech and product teams, CHOSEN raises $1.2M seed funding for skincare innovation, and Ixigo offers $40M worth of shares to anchor investors in IPO. 🚀💼🧴 #StartupFunding #DigitalMarketing #Skincare #IPO #Investment #TechGrowth #Entrepreneurship #iAccelerate #Vikas Keshri #Rishabh Kumar #Abhijeet Kunwar

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Calling all B2B Founders & GTM Leaders in #Delhi-NCR! 🚀 GTMDialogues, in association with Pentathlon Ventures, is hosting an invite-only lunch and #networking session on October 5th exclusively for founders and senior GTM leaders from revenue-generating SaaS companies. 🎯 This isn’t your usual networking event – it’s a space where you’ll gain actionable insights, learn proven #GTM strategies from seasoned experts, and get inspired by the growth journeys of fellow founders scaling their SaaS businesses globally. 💡 What to Expect? Real-world success stories from founders who have navigated the challenges of scaling their SaaS startups GTM strategies and actionable advice that you can implement in your growth journey Insights on overcoming roadblocks and expanding your business into new markets Event Details: 🗓 Date: Oct 05, 2024 🕕 Time: 12:30 PM – 04:00 PM 📍 Venue: Sector 54, Gurugram, Delhi-NCR If you're looking to accelerate your growth journey with practical takeaways and expert insights, this is the event to be at. Seats are limited, so register now! (Link in the comments) Let’s come together, share experiences, and fuel our #SaaS journeys! 🔥

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🚀 8 Top Digital Marketing Campaigns in India to Learn From Here are some standout examples: 1️⃣ Swiggy #VoiceOfHunger: Engaged users via Instagram voice notes, leading to a 2100% rise in platform traffic! -- 💡 Read the full list of digital marketing campaigns: https://lnkd.in/dZugfV2F -- 2️⃣ Ariel #ShareTheLoad: Sparked a national conversation on gender equality in household chores. 3️⃣ Tanishq Celebrating True Love: Emotional storytelling through real couples, going beyond materialism. 4️⃣ Zerodha Varsity: Built financial literacy through well-structured content hubs. 5️⃣ Spotify India: Personalized playlists for every mood—“There’s a Playlist for That!” Each campaign proves that success lies in creativity, emotional connection, and understanding the audience. #digitalmarketing #marketing

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At the SaaS Founders Meetup in Delhi, the hot topic was understanding TAM. We discussed how a precise TAM assessment can help shape your Go-To-Market strategies. Explore these insights and share your experience of how TAM influenced your GTM strategies. #gtm #tam #saas #b2b #startup #founders #entrepreneurs #innovation #gtmstrategy

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