Shweta Sharma’s Post

View profile for Shweta Sharma, graphic

HealthTech | Marketing & Business Strategy | Brand Building | Consulting

92 percent of industry leaders in India say that artificial intelligence (AI) is fundamentally altering everything they know about customer experience (CX). Additionally, 89 percent believe AI is driving an unprecedented transformation in CX, a recent report by Zendesk, a software as a service (SaaS) company has revealed. Another key insight in this report is that while AI may help CX organizations manage their work with smaller teams, it will curate more efficient, personalized, and intelligent experiences for both customers and agents. The report is applicable in the context of the pharmaceutical industry as well where marketing efforts are increasingly becoming digital. The need to execute omnichannel initiatives make it imperative for pharma to get the customer segmentation right so as to improve customer experiences. AI is able to handle these complex segmentation tasks and help teams focus on their marketing content strategies. #cx #aiinhealthcare #marketingstrategy #contentstrategy #omnichannelstrategy #aiagents https://lnkd.in/gGs_emwN

AI will overhaul CX, downsize teams, believe 89% industry leaders: Report

AI will overhaul CX, downsize teams, believe 89% industry leaders: Report

business-standard.com

To view or add a comment, sign in

Explore topics