Pranith Kumar Gorityala

99% Do Keyword Research 1% Do Customer Research To get leads out of SEO do this - Video call with a bunch of customers - Take notes - Team meeting - Develop your ICP - Choose only *one* ICP - Target 1000s of topics - Check the search demand - Curate a strong content backlog - Prioritize based on your ICP - Start content execution Customer research ain't that difficult You just need to talk to them Then when creating content you will be solving real life issues And THAT generates leads > sales > cash Use that research to populate content into other channels Best combo for B2B: LinkedIn + SEO And for those who do not know... ICP means "I Cook Pancakes" Naah: Ideal Client Profile 😀 Talking regularly about hashtag #content hashtag #seo hashtag #seotips hashtag #contentmarketing hashtag #contentresearch hashtag #eeat hashtag #technicalseo hashtag #googlesheets hashtag #saasSEO hashtag #ecommerceSEO

7

What Are Backlinks & Why They Matter in SEO A backlink, which is also referred to as an inbound link, an external link, or just a link, is essentially a reference, or citation, from one page to another. When clicked, a backlink connects the user from their current page to another web resource. Backlinks are used in search engine optimization (SEO) to increase ranking through white-hat outreach. Backlinks are used as an off-page technique to increase the ranking of a website according to search engine results. What Are the Benefits of Using Backlinks? 👉 It builds the authority of your website 👉 Improves your organic search rankings 👉 Brings more traffic to your content and website #seo #backlinks #seotips #digitalmarketing #linkbuilding #linkbuildingstrategy #seoexpert #branding #searchengineoptimization #offpageseo

16

2 Comments

Don't Let Your Keywords Compete Against Each Other—Fix Cannibalization Now ➜ Swipe to learn how to fix keyword cannibalization! How do you fix keyword cannibalization? ♻ Repost if you found this useful. PS: Looking to hire an SEO expert for your business? I'm available for a chat. DM me 'SEO' and I'll share two powerful tips to boost your site traffic. #SEO #KeywordCannibalization #DigitalMarketing #SEOExpert #SiteTraffic #ContentStrategy #MarketingTips #BusinessGrowth #OnlineMarketing #SearchEngineOptimization #TalhaRehman #MarketingStrategy

2

1 Comment

🌐 Why Does Topical Authority Outshine Domain Authority in SEO? Many believe a high Domain Authority (DA) score is the ultimate key to ranking on Google. But here’s the truth: DA alone won't get you to the top. 💡 Why? DA is a third-party metric that focuses on backlinks, not the actual ranking algorithm used by Google. Shady tactics like buying backlinks or using link farms can inflate DA but fail to build real trust with Google. 🚀 Enter Topical Authority: Unlike DA, topical authority focuses on expertise in a specific field by delivering: ✔️ Quality content that answers real questions. ✔️ Trust and credibility through consistent, valuable insights. 📈 How to Build Topical Authority? Use the hub-and-spoke model: Hub: A central, comprehensive article on a broad topic. Spokes: In-depth articles that explore related subtopics. Focus on content quality to earn natural backlinks and avoid penalties. 🔑 Why Does This Matter? Google values: ✅ Ethical, content-focused SEO. ✅ Long-term organic growth built on quality and trust. Forget quick fixes. Build authority that lasts. #SEO #ContentMarketing #TopicalAuthority #EthicalSEO

14

The 9 best SEO tools seoClarity for an SEO AI assistant tool Surfer for AI integration Semrush for SEO rank tracking SEOptimer for SEO audits Ahrefs for competitor research Clearscope for SEO content optimization Letterdrop for SEO content automation BuzzSumo for SEO content ideation AnswerThePublic for content research on a budget

2

What are the best techniques for off-page SEO? Best techniques for off-page SEO There are 3 significant types of SEO techniques, namely, • White-hat SEO technique • Black-hat SEO technique • Gray-hat SEO technique The list of activities that you can do in white hat technique is as follows: • On-page SEO optimization • Off-page SEO optimization The list of On-page SEO optimization activities is as follows:  Keywords in Title Tag  A unique title for every page  Title length should be between 55 and 65 characters  Brand Name in Title  Keywords in Meta Description  Unique Meta description for every page  Brand Name in Meta Description  Title length should be between 150 and 160 characters  Keywords in H1 and H2 (Heading tags)  Keyword density within content  Unique content on a page basis  Quality content with good length  Images with Alt attribute  URL Structure as per the hierarchy  Using Keywords in the URL  Use of dash operator in URL  Avoid using session ID, parameters, and any unique character apart from the dash.  Interlinking among pages with proper anchor text  Canonical tag integration for redirection and non-indexing  Meta viewport for mobile SEO  Broken Links are redirected with the appropriate link  If broken links are not redirected, remove them.  Custom 404 pages for all non-available page  Favicon  Blog  Sitemap.xml  SSL  Robots.txt  Mobile compatible  Page size  Page loading time  W3C validated The list of Off-page SEO optimization activities is as follows:  Directory Submission  Social Bookmarking  Blog Commenting  Forum Commenting  Blog Post (Blogger & WordPress)  Web 2.0 Submission  Article Submission  Press Release Submissions  RSS feed generation and submissions  Review Submissions  Business Profile Creation  Q & A Submissions  Document Sharing  Classified Ads Submission  Video Submission & Promotion  Photo Submission & Promotion  Local Business Listing (Google, Bing @ Local Listing Sites)  Social Networking The list of Black hat SEO techniques is as follows:  Unrelated Keywords  Keyword Stacking and Keyword Stuffing  Tiny Text, Hidden Text, and Hidden Links  Cloaking  Doorway Pages or Gateway Pages  Bait-and-switch or Page Swapping  Duplicate Content or Mirror Site  Spam Blogs or Slogs  Blog Spam or Comment Spam  Trackback Spam  Spam Ping or spring or Pingback Spam  Referrer Spam  Link Farms  Cybersquatting or Domain Squatting  Typo squatting or URL Hijacking  Social Networking Spam  Cookie Stuffing or Cookie Dropping The list of Gray hat techniques is as follows:  Cloaking.  Purchasing old domains.  Duplicate content.  Link buying.  Social media automation and purchasing followers. So, using the abovementioned techniques, you can quickly drive traffic to your website. https://lnkd.in/dbRcjMjd #SEO #seoexpert #digital marketer

2

1 Comment

SEO is easy. - Initial client briefing - Gain access to data (GSC/GA4) - Identify conversion origins - Initial audit - Crawl & technical review - Server protocol handling www/https/trailing slash - HTTPS / HTTP internal linking - HSTS / CSPs - Internal linking consistency - Low internal link count URLS - Anchor mapping - Redirect elimination - Redirect handling (bot) - Redirect types (server/JS/mr) - Canonical configuration - Canonical child paths - Canonical child content types - Cannibalisation identification - HRELANG configuration - Geo IP policies / handling - Pagination types (static vs dynamic) - Pagination index management - PushState Pagination (JS) - Robots.txt HTTP State - Robots.txt Directive Configuration - URL utilisation & consistency - URL parameter management (crawl vs robots vs canonical) - URLs with spaces/multiple slashes - URL handling (folder layering, HTTP trigger) - HTML config (closed HTML, broken tags) - Structured Data Utilisation (validation) - CWV's (CLS, INP, FCP, LCP) - Auxiliary tech i.e. Header tags, title tags, meta - Page rendering (Static HTML vs JS) - Static Served Content vs Dynamic Content - Rendering tech (SSR vs CSR) - User agent render output - Resource availability (protocols, CDN, blocking) - Page indexing & index management - Crawled/Discovered currently not indexed identification, analysis & mgmt - Duplicate google chose different canonical than user mgmt & content profiling - Soft 404s - Server Errors - Blocked due to other HTTP status codes i.e. 5xx - Manual action review - Security issue review - Content E-E-A-T - Content quality (intent alignment, tone of voice, wording) - Content integrity (fact checking, source citation, validity) - Content perspective (independent or aligned perspective) - Content added value (information gain, new research, insights) - Content engagement profile (retention, scroll, interaction pathway, funnel) - Content type (medical, YMYL, risk exposure, responsible content) - Duplicate content - Decaying content management - Cannibalised content - Helpful content (sitewide signal, localised content profiles by sub folder) - Content maintenance (addressing decay, culling, repurposing, keeping content up to date and aligned with search policy) - NLP - Content semantics & clustering - Content coverage - Link quality - Link origin & linking page perceived value - Link origin & OBL ratios - Landing page content quality/relevance - IBL to OBL ratio - Page rank distribution (based on link to page & sub links) - Link accruement rates - Link spam factor / PBN / tiered links - Link campaign types (earnt, digital PR, vetted niche edit, HARO etc) - Brand power (brand search volume, reputation) - Brand social profiles - Brand entity consistency - Auditing and output - Stakeholder management - Value reporting (Stakeholders > ROI) - Maintaining deliverable output - Managing SEOs - Project management efficiency - Client approval processes - Deployments / DEV mgmt #seo

4

1 Comment

Following are the 15 common Technical SEO mistakes to avoid on your website... This data is provided by Ahrefs from their study of 1M+ domains..

1

The Worst SEO advice I’ve heard in my 13 years of SEO: Backlinks don’t matter Google doesn’t use click data Just write great content It takes 6 months to rank Listen to Google for SEO advice Technical SEO doesn’t matter Technical SEO doesn't matter for small sites Technical SEO is a one-time job SEO gets easier Site age doesn’t matter Buying backlinks won’t improve your rankings PBNS don’t work Google doesn’t make mistakes when ranking or penalizing websites SEO is only content and links Cheap SEO is a deal Assuming all web developers know SEO and SEO best practices Thinking Google will always choose your preferred canonical URL Believing negative SEO doesn’t work Exact match domains don’t work Keywords in the URL don’t matter for ranking a page Google does what’s best for the end user CTR manipulation doesn’t work What else would you add to this list? Peter Rota Thanks for sharing. All credits to you. Hope you will not mind as I copy paste your post. 🙌

11

3 Comments

𝟓 𝐌𝐞𝐭𝐡𝐨𝐝𝐬 𝐟𝐨𝐫 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝟭. 𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 🔍 ☑️𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Use tools like Google Keyword Planner. ☑️𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎: Optimize titles, meta descriptions, and content. ☑️𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Publish valuable and engaging articles. ☑️𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Link to relevant pages on your site. ☑️𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬: Obtain high-quality backlinks. 𝟮. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 📱 ☑️𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Focus on where your audience is active. ☑️𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐡𝐚𝐫𝐢𝐧𝐠: Regularly post your content. ☑️𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Respond to comments and participate in discussions. ☑️𝐏𝐚𝐢𝐝 𝐀𝐝𝐬: Use targeted social media advertising. ☑️𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Partner with industry influencers. 𝟑. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 📧 ☑️𝐁𝐮𝐢𝐥𝐝 𝐚 𝐋𝐢𝐬𝐭: Use lead magnets to gather emails. ☑️𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬: Send regular updates and exclusive content. ☑️𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Tailor emails to different audience segments. ☑️𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Set up welcome and nurturing sequences. ☑️𝐂𝐥𝐞𝐚𝐫 𝐂𝐓𝐀𝐬: Drive traffic back to your site with compelling calls-to-action. 𝟒. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 📝 ☑️𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠: Regularly publish valuable blog posts. ☑️𝐆𝐮𝐞𝐬𝐭 𝐏𝐨𝐬𝐭𝐢𝐧𝐠: Write for other reputable blogs. ☑️𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Share videos on YouTube and social media. ☑️𝐈𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Create and distribute infographics. ☑️𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐬: Start a podcast or appear on others. 𝟓. 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 💰 ☑️𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐀𝐝𝐬: Use Google Ads for targeted keywords. ☑️𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐀𝐝𝐬: Create engaging display ads. ☑️𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Leverage advertising options on social platforms. ☑️𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Re-engage previous visitors with retargeting campaigns. ☑️𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Continuously monitor and optimize your ads. When used effectively, these methods can significantly increase website traffic and help you achieve your online goals. Feel free to share your thoughts in the comments below. Your feedback is invaluable and helps us grow together. For more insights and updates, follow me! 📩 #WebsiteTraffic #SEO #ContentMarketing #DigitalMarketing #SocialMedia #EmailMarketing #PaidAds

3

🎉 Results in only 5 months of SEO 🎉 🎯 SEO is not tough but its very simple. Do not over think about over optimizing your web pages for SEO purpose and be stick with Google guidelines this will help you to be at number 1 in the SERP. 🎯 But the patience and right SEO strategy🚀 matters a lot. When you start working on a website then create a strategy and measure its performance month by month and week by week. It will help you to refine your SEO strategy which will definitely help you to achieve your SEO goals. Patience and the right approach are key to SEO success🚀. Let’s transform your website into a high-traffic powerhouse! 🚀 Interested in boosting your online presence? Let’s connect and explore how I can help you achieve your SEO goals.📈 #openforbusiness #seoservices #seo #seotips #seotoranksite

3

1 Comment

🌟 SEO Checklist – Essential 20-Point On-Page SEO Guide 🌟 🏷️ Title Tag: Craft a unique, keyword-rich title tag for each page, ideally between 50-60 characters. 📝 Meta Description: Write a persuasive meta description with the main keyword, keeping it under 160 characters. 🧩 Headings Structure: Use H1 for the main title, H2 for subheadings, and H3-H6 for further divisions, incorporating keywords naturally. 🔗 URL Structure: Ensure URLs are short, descriptive, and include primary keywords; avoid unnecessary parameters and special characters. 🔍 Keyword Optimization: Integrate primary and secondary keywords naturally throughout the content, including in the first 100 words and headings. 📚 Content Quality: Provide original, informative, and engaging content that addresses user intent and adds real value. 🖼️ Image Optimization: Use descriptive filenames and alt text for images; compress images to enhance page load speed. 🔄 Internal Linking: Add relevant internal links to other pages or posts on your site to improve navigation and distribute link equity. 🌐 External Linking: Include links to authoritative and relevant external sources to support your content and enhance credibility. 📱 Mobile Optimization: Ensure your site is fully responsive and provides a seamless experience across all devices, especially smartphones and tablets. ⚡ Page Speed: Optimize page loading times by compressing images, leveraging browser caching, and minimizing heavy scripts. 🧾 Content Readability: Use clear, concise language and format content with short paragraphs, bullet points, and subheadings to improve readability. 🔧 Schema Markup: Implement structured data (schema markup) to help search engines understand your content and improve visibility with rich snippets. 🔒 Canonical Tags: Implement canonical tags to prevent duplicate content issues and specify the preferred version of a page. 🧭 Breadcrumb Navigation: Implement breadcrumb navigation to enhance user experience and help search engines understand your site’s structure. 🖇️ Anchor Text: Use descriptive, keyword-rich anchor text for both internal and external links to improve context and SEO. 🗺️ XML Sitemap: Ensure an updated XML sitemap is submitted to search engines to help them crawl and index your site effectively. 🚫 Robots.txt File: Use the robots.txt file to manage which pages search engines should or should not crawl, avoiding indexation of irrelevant content. 🔐 Secure HTTPS: Ensure your site uses HTTPS for secure browsing and to potentially boost your search engine ranking. 🗂️ Navigation Menu: Ensure your site’s navigation menu is clear, organized, and user-friendly. #SEO #OnPageSEO #SEOTips #DigitalMarketing #ContentOptimization #WebsiteOptimization #MetaTags #SEOChecklist #WebDevelopment #SEOGuide #SearchEngineOptimization #DigitalStrategy #WebDesign #ContentMarketing #TechnicalSEO #UserExperience #SEOBestPractices #WebsitePerformance #SEOTricks #SEOHelp

1

Technical SEO Tip: Export HTTP headers and timings of all resources on a web page in a few simple steps! 1️⃣ Right-click on the page and select "Inspect"(or Cmd+Shift+C) 2️⃣ Navigate to "Network" tab 3️⃣ Clean the cache and hit reload(or Cmd+Shift+R) 4️⃣ Right-click on any file and select "Save all as HAR with content" 5️⃣ Convert the file into .csv format and import to your sheets Congratulations! 👏 You have all HTTP headers and timings of every single resource on the web page 🤓 You can apply filters and check for tons of data! 💥 ⭐ Additional Tip: The prior file is actually quite messy 😖 To speed up the cleaning, you can ask ChatGPT to separate headers and timings into new columns 🚀

29

🔍 Dealing with Crawling Issues in SEO 🕷️ ? #Crawling issues can be a major hurdle in optimizing your website for search engines. Here are some common crawling issues and how to address them: 👇👇👇 Blocked Resources: Make sure that your website's important resources, such as CSS and #JavaScript files, are not blocked by robots.txt or meta tags. Unblock them to allow search engines to crawl and render your content correctly. Redirect Chains: Redirect chains can slow down crawling and indexing processes. Identify and fix redirect chains by ensuring that all redirections are direct and not chained together. Broken Links: Broken #links can lead to crawl errors and hinder the indexing of your website's pages. Regularly check for broken links and fix them promptly to ensure smooth crawling. Large Page Size: #Pages with large file sizes can take longer to crawl and load, impacting user experience and search engine performance. Optimize your page size by compressing images, minifying CSS and JavaScript, and reducing unnecessary code. Server Errors: Server errors, such as 5xx status codes, can disrupt crawling and indexing processes. Monitor your server health and promptly address any server errors to ensure uninterrupted crawling. By addressing these common crawling issues, you can improve your website's visibility and performance in search engine results. Stay proactive in monitoring and resolving crawling issues to maintain a healthy and optimized website. #SEO #CrawlingIssues #SEOTip #google #WebsiteOptimization #SearchEngineVisibility

2

1 Comment

🛡️ How to Remove Spammy Backlinks and Reduce Your Website Spam Score! 🔍 Identify Spammy Backlinks: Use SEO Tools: Use tools like Ahrefs, Moz, or SEMrush to identify spammy backlinks. Check Manual Actions: Review any manual actions in Google Search Console. 🚫 Remove Spammy Backlinks: 🗹 Contact Webmasters: Reach out to the website owners and politely ask them to remove the backlinks. 🗹 Use Disavow Tool: If contacting webmasters doesn't work, use Google's Disavow Tool. 📋 Steps to Use the Disavow Tool: 1. Prepare Your Disavow File: 🗹 Create a .txt file with a list of URLs or domains you want to disavow. 2. Upload Disavow File: 🗹Go to Google's Disavow Tool. 🗹Select your website. 🗹Click on "Disavow links." 🗹Upload your .txt file. 🚀 Tips to Reduce Spam Score: Regular Backlink Audits: Regularly check for spammy backlinks. Build Quality Backlinks: Focus on acquiring high-quality backlinks from reputable sources. Monitor Your Site's Health: Use Google Search Console and other SEO tools to monitor your site's backlink profile and overall health. #SEO #BacklinkRemoval #SpamScore #DisavowTool #SEOtips #DigitalMarketing #WebmasterTools #GoogleSearchConsole #BacklinkAudit #OnlineMarketing #SEOTools #SpammyBacklinks #SiteHealth #SEOstrategy #ContentMarketing

13

10 Comments

Understanding the mechanism of search engines is the first step to master SEO.   So, in the coming lines we will check in details how Google search works?   The first phase is Crawling; Google uses crawlers to browses the internet, downloads pages and extracts links. Besides, Google turns HTML/CSS/JS files into a visual representation to see content rely on JS.   Next, it’s time to index the pages. Indexing includes: o  Processing and analyzing the textual content, tags, attributes, images and videos o  Calculating signals that Google can use to rank the pages o  Grouping pages within duplicate clusterings o  Selection of the canonical version   Finally, Google serves the results based on: o  Meaning o  Relevance o  Context o  Quality o  Usability     Don't miss my next posts: 1) Hit LIKE now 🧡 2) Leave a comment 🗨 3) Follow me

1