Celeste Williams

As more people become connected, media consumption trends are constantly changing. So I asked PwC South Africa's Charles Stuart what this means for advertising spend in parts of Africa. Watch the snippet below and check the link in comments to listen on Spotify. #ContentCreator | #TheLeadCreative | #marketing

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A fascinating read, not only of a great businessman & maverick but the story of building one of SA's most recognisable brands. The book is filled with Whiteyisms, stories of struggles and highlights the successes of many years of focus & grit. Favourite Whiteyism: "there may be a gap in the market, but is there a market in the gap?" Get the book today.

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Coming up on the Pat on Brands Podcast, I am joined by Lebogang Gaoaketse, Head of Marketing at WesBank. Lebo and I had such a fascinating conversation about how marketers can embrace new platforms whilst not neglecting good old traditional platforms. Lebo shared some interesting about the evolution of the automobile industry, proliferation of Chinese car brands and the rise of Electric Vehicles in South Africa. Stay tuned! #PatonBrands #Cars #BrandingPodcast

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Universal healthcare in the context of South Africa

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As the dynamic landscape of advertising continues to evolve, so do the challenges faced by advertising agencies, particularly when it comes to pitching for business. Ogilvy Namibia Advantage Advertising Namibia adforce Namibia O&L BrandX #agencylife #advertisingagency #advertisingindustry #namibianbusiness #industrystandards #creativepitching

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As the world ages and workforce dynamics shift, we face new challenges in asset management, inclusion, and leadership. Aging populations mean longer retirements, stretching savings and impacting healthcare. With a median age of 17, younger voices often find themselves disconnected from older leadership, creating multigenerational gaps in boardrooms across SA. Join us as we dive into a "Critical Conversation" on inclusion and intergenerational collaboration, bringing together diverse voices to shape a more balanced, inclusive future for South Africa. Register to be part of the conversation.

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What a morning hearing and reviewing the #digitalmarketing strategies and campaigns of various NPO such as Etonhouse, Lion Befrienders, Rainbow Centre and more, driving their awareness and fundraising programs. With limited budget and resources they still come up with interesting ideas and possibilities to drive their cause. Some key takeaways given: ➡️ With limitations on time, budget and manpower, focus on key digital marketing channels to where target is matters and to do what matters the most. ➡️ Key message is to be strong and finding the unique proposition value to stand out from various other organisations vying for donor's money ➡️ Leverage on other NPO organisations to tap on each other strengths and partner with different stakeholders to help amplify the cause. It is easier not to walk alone. ➡️ Be clear on targets and measurements with what brings awareness vs funding. #marketing #digitalmedia #growthmarketing #socialmediamarketing #integratedmarketing

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✨ I am absolutely honoured and thrilled to be featured among a list of phenomenal women in our business this Women's month! It's a privilege to be in such inspiring company.🌟 My favourite question was "What would your career hashtag be?" because it made me interrogate the value that I add. If you were to answer the same question, what would your answer be? 💬Please share below 👇🏽 #BreakingBarriers #WomenInWealthManagement #Grateful

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As people consume on-demand content, they see less brand messaging but still shop. The MD of Wavemaker South Africa, Christa Kruger, joins me on The Lead Creative to discuss how brands can make this intersection possible. It partly boils down to creating these special moments. This conversation is available wherever you get podcasts, or you can click the link in the comments. #TheLeadCreative | #Marketing | #Advertising | #ContentCreator

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Commuter Activations: Unlocking South Africa's Largest Market Public transport is the heartbeat of daily life for millions of South Africans. It’s not just a means to get from point A to point B; it’s a vast network connecting people from all walks of life. For brands, commuter hubs are a goldmine for reaching diverse, engaged audiences. Nationwide, the bustling taxi ranks, bus stations, and train platforms offer unparalleled opportunities to interact with potential customers in their everyday environments. Benefits of Commuter Activations 1. Mass Exposure: With millions relying on public transport daily, brands have access to a broad and diverse audience.    2. Targeted Reach: Tailoring campaigns to specific regions allows for highly targeted marketing strategies. You can focus your efforts on communities that align with your brand's goals and objectives. 3. Engagement in Real Time: Public transport activations put brands directly in front of consumers during moments of downtime, making it easier for them to engage with your message. 4. Memorable Experiences: On-the-ground activations have the power to create immersive, memorable interactions that leave a lasting impression on consumers, far beyond traditional advertising methods. My Final Thoughts Commuter activations are more than just a branding opportunity—they are a chance to interact with real people in the real world. For businesses looking to grow their presence, the public transport system provides a unique, powerful channel to connect with millions of South Africans in their everyday lives. Commuter hubs are where you can truly reach South Africa’s largest market. Don’t miss the opportunity to engage, interact, and activate your brand nationwide—right where your target audience is.

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Always be innovating... Flow and Hellopeter come together to turn reviews into revenue with Flows Data-Powered Ad Tech Platform. Through our collaboration with Hellopeter, brands can access a hyper-targeted audience of customers at their highest point of intent. Did you know - 75,5% of customers trust online reviews, and 89% feel a negative review would influence their purchasing decisions. Furthermore, authentic customer reviews garner 19% more trust, says Statista, and 70% of consumers will read up to six reviews before making the decision to purchase. The access to insights from an audience of customers who regularly use reviews, comparisons and insights to inform their decision-making has become a powerful collaboration for all our clients. 🚀 #Adtech #Data Alon Rom Jacqui Uys Gil Sperling JB (Theo) Visser Nicky Barber Storm Mosetic 🇦🇺🇿🇦 Alana Du Plessis Caitlin Perry Clarise Sha Katia dos Santos https://lnkd.in/eG_eYyrC

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Feeling Stuck and Unable to Retire? Discover How to Transform Your Future! Are you tired of working tirelessly and still finding it impossible to retire comfortably? You're not alone. Many have faced this struggle, but there's a way out. In this exclusive webinar replay, we're thrilled to announce the seventh South African millionaire in our digital marketing business. You'll hear firsthand from our newest millionaire and other successful digital marketing entrepreneurs who have turned their dreams into reality. They share their incredible journeys, the challenges they overcame, and the secrets to their success. Imagine finally having the financial freedom to retire comfortably, travel the world, and spend quality time with your loved ones. This isn't just a dream—it's achievable with the right strategy and support. Our proven digital marketing system has helped countless individuals like you create a lucrative online business. Learn how you can harness this opportunity to generate a full-time income from home, giving you the freedom and security you deserve. Don't miss this chance to change your life. Watch the webinar replay now to discover how you can join the ranks of successful digital marketing millionaires and start your journey towards financial independence today! #RetirementPlan #FinancialFreedom #WorkFromHome #PassiveIncome #OnlineBusiness #DigitalMarketing #EntrepreneurLife #EarningOnline #RetireEarly #FreedomLifestyle #WorkAnywhere #SideHustle #Motivation #Inspiration #SuccessTips #MakeMoneyOnline #RemoteWork #LegacyBuilder #OnlineIncome #FinancialIndependence #SouthAfricanMillionaire For more information drop me a mail [email protected] or comment "ready"

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Thanks Bizmag for featuring this article on a topic I am passionate about. Branding is more than your visual ID or a marketing tactic, if done right by connecting with your audience emotionally, you will stand out and attract the right customers and partners! https://lnkd.in/dWGusRNP

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Is your business leveraging South Africa's digital growth? In the age of digital transformation, South Africa is witnessing a revolution with over 90% of its population now online. Yet, amid this surge, many businesses hesitate to fully embrace digital marketing's potential. Are you seizing the opportunity to lead? With the majority of South Africans connected digitally, the scope for businesses is vast. Digital marketing offers unparalleled reach, cost efficiency, precise targeting, real-time analytics, and the ability to forge lasting customer relationships. As South Africa's digital landscape evolves, businesses mustn't lag behind. #DigitalTransformation #SouthAfricaDigitalRevolution #DigitalMarketing

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