Rozanne van der Merwe’s Post

View profile for Rozanne van der Merwe, graphic

Shareholder & Managing Director at Ogilvy Namibia. Transforming brands for success, one business at a time.

As the dynamic landscape of advertising continues to evolve, so do the challenges faced by advertising agencies, particularly when it comes to pitching for business. Ogilvy Namibia Advantage Advertising Namibia adforce Namibia O&L BrandX #agencylife #advertisingagency #advertisingindustry #namibianbusiness #industrystandards #creativepitching

Pitch, please!

Pitch, please!

ogilvy.com.na

Victoria Möller (CPRP)

People are my passion and my purpose.

6mo

Very insightful, Rozanne. Thank you for sharing the perspective from the other side of the boardroom table. Often, Marketing and Brand Managers are executors of the brainwaves of senior execs who suddenly realize something needs to be done to save the business or the brand. When things go well, it’s never the great marketing campaigns that get the credit. When things go bad, the first budget to cut is marketing and brand, and magic needs to be made with the bare minimum. This puts Marketing and Brand Managers in a position of throwing the proverbial bone out and seeing who comes back with the best plan. It’s all wrong. It doesn’t consider the agency’s perspective, nor does it take into account what the brand or its customers really want or need. It also fails to address the need for senior leadership to invest in giving Marketing, Brand, and Communications a more respected seat at the table. This would enable purposeful engagement and ensure the business brand is leveraged appropriately and cost-effectively for all stakeholders. The current tender process lacks fairness and respect for the time and intellectual property of agencies. Not compensating agencies for their efforts in the pitching process undermines their efforts.

To view or add a comment, sign in

Explore topics