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Chapter 8: Multimedia Skills

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Overview

• Members of a multimedia team


• Roles and responsibilities in a multimedia
team

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Members of a Multimedia Team

• A team of skilled individuals is required


to create a good multimedia project.
• Team building refers to activities that help
a group and its members function at optimal
levels.
• The diverse range of skills required for a
project is called the multimedia skillset.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Members of a Multimedia Team
(continued)

• A multimedia team consists of the following:


– Project manager
– Multimedia designer
– Interface designer
– Writer
– Video specialist

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Members of a Multimedia Team
(continued)

• A multimedia team consists of the following


(continued):
– Audio specialist
– Multimedia programmer
– Producer for the Web
– Computer programmers

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team

• The project manager is responsible for:


– The overall development, implementation,
and day-to-day operations of the project
– The design and management of a project
– Understanding the strengths and limitations
of hardware and software
– Ensuring people skills and organizational skills
– Conveying information between the team
and the client

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Project Manager

Mark Williams
Production of a CD-ROM reference
guide at Microsoft involved a core
team headed by project manager
Mark Williams, along with additional
specialists, technicians, and
assistants, who were brought on
board as needed.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• Multimedia designer – This team consists of:


– Graphics designers, illustrators, animators,
and image processing specialists who deal with
visuals, thereby making the project appealing
and aesthetic
– Instructional designers, who make sure that the
subject matter is presented clearly for the target
audience

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• Multimedia designer - This team consists of


(continued):
– Interface designers, who devise the navigational
pathways and content maps
– Information designers, who structure content,
determine user pathways and feedback, and select
presentation media

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Multimedia
Designer

Kurt Andersen
Kurt Andersen is an instructional
designer and was a senior designer
at the George Lucas Educational
Foundation, where he designed
multimedia prototypes for middle
school math and science curricula.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• An interface designer is responsible for:


– Creating a software device that organizes content,
allows users to access or modify content, and
presents that content on the screen
– Building a user-friendly interface

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Interface
Designer

Nicole Lazzaro
Nicole Lazzaro is an award-winning
interface designer with XEODesign in
Oakland, California, and teaches
interface design at San Francisco
State University’s Multimedia Studies
Program. She spends her days
thinking of new ways to design
multimedia interfaces that feel more
like real life.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• A multimedia writer is responsible for:


– Creating characters, actions, point of view,
and interactivity
– Writing proposals and test screens
– Scripting voice-overs and actors' narrations

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Writer

Domenic Stansberry
Domenic Stansberry is a
writer/designer who has worked on
interactive multimedia dramas for
commercial products. He has also
written for documentary film and
published two books of fiction.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• A video specialist needs to understand:


– The delivery of video files on DVD, or the Web
– How to shoot quality video
– How to transfer the video footage to a computer
– How to edit the footage down to a final product
using a digital nonlinear editing system (NLE)

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Video Specialist

Oliver Streuli
Oliver Streuli has worked as a post-
production editor on several
Hollywood productions (Silence of
the Lambs, Family Man, and Rush
Hour 2). He currently works in
Switzerland, where he specializes in
post-production of commercials,
corporate marketing and educational
videos, and broadcast programming.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• An audio specialist is responsible for:


– Locating and selecting suitable music talent
– Scheduling recording sessions
– Digitizing and editing recorded material into
computer files

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Audio Specialist

Chip Harris
Chip Harris studied trumpet and
electronic music composition at the
Peabody Conservatory of Music,
and he has worked with the noted
composer Jean Eichelberger Ivy.
He has recorded releases on major
and independent labels, including
Atlantic, RCA, and Warner Brothers;
has composed music for CD-ROM
titles for Virgin Games, Accolade,
and E-greetings; and has created
soundtracks for Clio and Joey
award-winning spots.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• A multimedia programmer, also called a


software engineer:
– Integrates all the multimedia elements into a
seamless project, using authoring systems or
a programming language.
– Writes codes for the display of multimedia
elements, and to control various peripheral
devices.
– Manages timings, transitions, and record keeping.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Multimedia
Programmer

Hal Wine
Hal Wine is a programmer familiar
with both the Windows and
Macintosh environments. In his
many years of experience, he has
worked in most of the important
areas of computing and for many
of the leading computing companies.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

• Multimedia producer for the Web:


– Web site producers put together a coordinated set
of pages for the Web.
– They also co-ordinate updates and changes.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Roles and Responsibilities
in a Multimedia Team (continued)

Producer

Kevin Edwards
Kevin Edwards is Senior Multimedia
Producer for CNET, a publicly traded
media company that integrates
television programming with a
network of sites on the World Wide
Web.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved


Summary

• The diverse skills required to create a


multimedia project are called the
multimedia skill set.
• Team building refers to activities that help a
group and its members function at optimal
levels of performance.
• Roles and responsibilities are assigned to
each team member in a multimedia project.

© 2011 The McGraw-Hill Companies, Inc. All rights reserved

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