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Privacy policy
This Privacy Policy describes how www.infinity-hoop.com (the “Site” or “we”)
collects, uses, and discloses your Personal Information when you visit or make a
purchase from the Site.

By entering your phone number in the checkout and initializing a purchase,

subscribing via our subscription form or a keyword, you agree that we may send
you text notifications (for your order, including abandoned cart reminders) and
text marketing offers. Text marketing messages will not exceed 30 a month. You
acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and
notifications reply with STOP to any mobile message sent from us or use the
unsubscribe link we provided you within any of our messages. You understand
and agree that alternative methods of opting out, such as using alternative words
or requests will not be accounted as a reasonable means of opting out. Message
and data rates may apply.
For any questions please text HELP to the number you received the messages from.
You can also contact us for more information. If you wish to opt-out please follow
the procedures above.”

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your
interaction with the Site, and information necessary to process your purchases.
We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an
individual (including the information below) as “Personal Information”. See the list
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below for more information about what Personal Information we collect and why.
Device information

Examples of Personal Information collected: version of web browser, IP

address, time zone, cookie information, what sites or products you view,
search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform
analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using
cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify

Order information

Examples of Personal Information collected: name, billing address, shipping

address, payment information (including credit card numbers), email
address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our
contract, to process your payment information, arrange for shipping, and
provide you with invoices and/or order confirmations, communicate with
you, screen our orders for potential risk or fraud, and when in line with the
preferences you have shared with us, provide you with information or
advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify/
Stripe.

Customer support information

Examples of Personal Information collected:

Purpose of collection: to provide customer support.
Source of collection: collected from you.
Disclosure for a business purpose:

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Minors

The Site is not intended for individuals under the age of 16 . We do not
intentionally collect Personal Information from children. If you are the parent or
guardian and believe your child has provided us with Personal Information,
please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our
services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how
Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws
and regulations, to respond to a subpoena, search warrant or other lawful
requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For example:

We use Google Analytics to help us understand how our customers use the
Site. You can read more about how Google uses your Personal Information
here: https://policies.google.com/privacy?hl=en.You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
SMSBUMMP We share information about your use of the Site, your
purchases, and your interaction with our ads on other websites with our
advertising partners. We collect and share some of this information directly
with our advertising partners, and in some cases through the use of cookies
or other similar technologies (which you may consent to, depending on your
CAD location).
 For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at

http://www.networkadvertising.org/understanding-
online-advertising/how-does-it-work .

You can opt-out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads]

Additionally, you can opt-out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes:
offering products for sale, processing payments, shipping and fulfillment of your
order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident
of the European Economic Area (“EEA”), we process your personal information
under the following lawful bases:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights
CAD and freedoms.
Retention

When you place an order through the Site, we will retain your Personal
Information for our records unless and until you ask us to erase this information.
For more information on your right of erasure, please see the ‘Your rights’ section
below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based
solely on automated decision-making (which includes profiling), when that
decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or

otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud

that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylist of IP addresses associated with repeated failed

transactions. This denylist persists for a small number of hours.
Temporary denylist of credit cards associated with deny listed IP addresses.
This denylist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal
Information we hold about you, to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to
exercise these rights, please contact us through the contact information below.

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Your Personal Information will be initially processed in Ireland and then will be
transferred outside of Europe for storage and further processing, including to
Canada and the United States. For more information on how data transfers
comply with the GDPR, see Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal
Information we hold about you (also known as the ‘Right to Know’), to port it to a
new service, and to ask that your Personal Information be corrected, updated, or
erased. If you would like to exercise these rights, please contact us through the
contact information below

If you would like to designate an authorized agent to submit these requests on

your behalf, please contact us at the address below.

Cookies
A cookie is a small amount of information that’s downloaded to your computer or
device when you visit our Site. We use a number of different cookies, including
functional, performance, advertising, and social media or content cookies.
Cookies make your browsing experience better by allowing the website to
remember your actions and preferences (such as login and region selection). This
means you don’t have to re-enter this information each time you return to the site
or browse from one page to another. Cookies also provide information on how
people use the website, for instance, whether it’s their first time visiting or if they
are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to
provide our services.

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Cookies Necessary for the Functioning of the
Store

Name Function

Used in connection with access to

_ab
admin.

Used in connection with navigation

_secure_session_id
through a storefront.

Used in connection with shopping

cart
cart.

cart_sig Used in connection with checkout.

cart_ts Used in connection with checkout.

checkout_token Used in connection with checkout.

secret Used in connection with checkout.

Used in connection with customer

secure_customer_sig
login.

Used in connection with customer

storefront_digest
login.

Used to facilitate updating customer

_shopify_u
account information.

Reporting and Analytics

Name Function

_tracking_consent
CAD
Tracking preferences.
 _landing_page Track landing pages

_orig_referrer Track landing pages

_s Shopify analytics.

_shopify_s Shopify analytics.

Shopify analytics relating to

_shopify_sa_p
marketing & referrals.

Shopify analytics relating to

_shopify_sa_t
marketing & referrals.

_shopify_y Shopify analytics.

_y Shopify analytics.

The length of time that a cookie remains on your computer or mobile device
depends on whether it is a “persistent” or “session” cookie. Session cookies last
until you stop browsing and persistent cookies last until they expire or are
deleted. Most of the cookies we use are persistent and will expire between 30
minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that
removing or blocking cookies can negatively impact your user experience and
parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not
to accept cookies through your browser controls, often found in your browser’s
“Tools” or “Preferences” menu. For more information on how to modify your
browser settings or how to block, manage or filter cookies can be found in your
browser’s help file or through such sites as www.allaboutcookies.org.
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 Additionally, please note that blocking cookies may not completely prevent how
we share information with third parties such as our advertising partners. To
exercise your rights or opt-out of certain uses of your information by these parties,
please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to

respond to “Do Not Track” signals, we do not alter our data collection and usage
practices when we detect such a signal from your browser.

Changes
We may update this Privacy Policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal, or regulatory
reasons.

Contact
For more information about our privacy practices, if you have questions, or if you
would like to make a complaint, please contact us by e-mail at Support@infinity-
hoop.com or by mail using the details provided below:

Infinity Hoop, 401 E JACKSON ST, Tampa FL 33602, United States

Last updated: [07/01/2022]

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