Lesson Plan (Entrepreneurship)
Lesson Plan (Entrepreneurship)
Lesson Plan (Entrepreneurship)
I. OBJECTIVES
At the end of the lesson, the students will be able to:
1. Identify the market problem to be solved or the market need to be met; and
2. proposed solutions in terms of product/s and service/s needed
using techniques on seeking, screening, and seizing opportunities.
Analysis:
Business Plan is a document that describes what you plan to do and how you plan to do it. This
can help perform a number of tasks for those who write and read them. They're used by
investment-seeking entrepreneurs to convey their vision to potential investors. It is also a tool to
help you find and explore opportunities.
MINGA, Gaspar Howell F. Lesson Plan for Entrepreneurship page 2 of 3
a. Business concept
May involve a new product or simply a novel approach to marketing or delivering an
existing product.
b. Marketplace section
The arena of competitive or commercial dealings. It is also known as the world of trade.
c. Financial section
Financial section of a business plan is two-fold. You will need it if you are seeking
investment from venture capitalist, investors or even smart family members.
To deliver products that will solve the target customers’ problems, identify first the market
problem. These problems may be stated directly as customer needs or implied indirectly.
Ensure that you listen to all of the people that comprise your market to avoid falling into the
following traps. Each trap is not entirely bad, but can become problematic when it becomes your
only focus. The key is to balance your focus to ensure that you are really listening to your entire
market at the same time.
As an entrepreneur, it is easy to focus on building innovative solutions that do not connect directly
to market problems; just because you can innovate doesn’t always mean that you should. It’s also
easy to pay too much attention to what competitors are doing and expend resources on trying to
beat them to market. In many cases, the customer does not care about extra features.
Instead, ask the following questions to ensure that you are solving a problem for your target
market:
What problem does this solution solve?
Is this a problem experienced by my target market?
What would my target market do if I didn’t solve this problem?
While it’s always a good idea to keep abreast of what your competitors are doing, ensure that the
market wants the problem solved.
Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.”
Customers understand problems, but they cannot help you to move your product forward. They
know what you provide, and tend to stay inside that mindset.
Customers are a source of input, but not the only source of input. This is why talking to prospects
and target market users (who have not purchased your products) is key to rounding out the
picture. They often see things beyond your current product.
V. Assignment/Agreement (3 min)
Write an essay about “Selecting a product that will meet the market needs”.
“The early bird may get the worm, but the second mouse gets the cheese.”
(Unknown)
Prepared by:
Teacher
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