Tugi Kirema’s Post

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User Experience Researcher | I help businesses understand their users

I'm stoked to share that my latest article, "Secret weapon to meeting business expectations," got published by The Star! Ever wondered why your business feels a bit stagnant? The article dives into why some companies struggle despite investing heavily in marketing and launch of “new” features. The key? Understanding your users🕵️♂️ UX Research is about making smart decisions, solving real problems, and creating solutions that users love. Marathon https://lnkd.in/dFc48m23

UX research: Secret weapon to meeting business expectations

UX research: Secret weapon to meeting business expectations

the-star.co.ke

Lazarus Mamai

Co-Founder at Ovall Design Studio | Growth Marketing | Product Launch 🚀 | SEO | Brand Identity | Social Media 🔥

9mo

Insightful 🪄

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Aeesha Adedunmade McOseni

Bilingual & Interdisciplinary Service Designer

9mo

Brilliantly written, Mutugi 🎉

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David Karuma

UI/UX Designer •UX Researcher• Responsive Web Designer• Mobile App Designer• Webflow• WordPress Developer

9mo

It's a great read. Really enjoyed your take

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