Michael Barnard’s Post

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Multichannel Account Strategist

Why is UX so important, and what does it really mean in design? 💻 As a strategist, I’ve always leaned toward data-driven decisions. Data provides clarity, objectivity, and helps us understand what users actually need and want. But last night, listening to Christo Davel talk at the Dribble event hosted by Isoflow, my perspective broadened. He emphasized something crucial: design isn’t always about choosing between data and emotion. Sometimes, it’s about finding the right balance. The internal debate between emotive decision-making and data-led strategy can be challenging. While data gives us insight, empathy helps us connect with the users' emotions, motivations, and frustrations—elements that numbers alone can't capture. Christo reminded me that user experience goes beyond just metrics; it’s about creating a journey that resonates on a deeper level. One key takeaway that really stuck with me was this: the strength of a design team lies not just in their skills but in their shared passion and commitment toward a common goal. When you’re surrounded by people who love what they do, are obsessed with quality, and strive for the same vision, you create something powerful. With the right team, you can be truly unstoppable. This experience reminded me that great UX is built on more than just insights and analysis. It’s about having a team that's dedicated to crafting experiences that truly matter to people. #UXDesign #DesignThinking #DataDriven #Teamwork #Inspiration #Isoflow #Dribbble #UserExperience #EmotiveDesign

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Thank you for joining us and sharing the love and passion for good design!

Dean Norman

Independent Web Services

1mo

Christo Davel honestly is the the most incredible person to work under or be mentored by. a gold standard for what the leadership in fintech should be.

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