Avantika Dhar’s Post

💰 Want to Turn Your UX into a Money-Making Machine? Here’s How Storytelling Does It. 💰 Did you know that the right story can make users spend more? It’s not just about features and functionality—storytelling in UX is what keeps users hooked, engaged, and ready to take action. And when users feel connected, they don’t just engage—they convert. 💸 But how do you create stories that drive real business results? In my latest blog, I reveal: - How storytelling turns casual users into paying customers - The step-by-step guide to crafting profitable UX stories - How a particular brand's using storytelling to rake in more revenue Curious how to transform your UX into a profit-driving experience? 👇 [Link to blog: https://lnkd.in/dVd82-aF] 📲 This could be the game-changer you’ve been looking for. #UXDesign #Storytelling #ConversionOptimization #BusinessGrowth #DesignThatConverts #UserExperience

Are you harnessing the power of storytelling in your UX? Storytelling isn't just for authors or marketers. It's a potent tool in designing user experiences that resonate. By weaving a narrative around your product, you create an emotional bridge to your users, making complex data relatable and memorable. → Use storytelling to guide users through a journey, not just a transaction. → Show how real people use and benefit from your product. → Remember, every element of your site or app tells part of your story. Make it count. Good design tells a story. Ensure yours is worth reading. -- 🚀 Follow me, Surinder Thakur, HFI-CUA™, CDPA™ for more on leveraging narrative techniques in #UXDesign and enhancing #UserExperience in the digital realm. #storytelling #designthinking #SaaS #eCommerce

𝗨𝗫 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗿𝗲 𝗜𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲 I’ve spent years working in both marketing and UX, and if there’s one thing I’ve learned, it’s that they are deeply connected. Some people think marketing is about selling a product, and UX is about designing a great experience—but in reality,𝙩𝙝𝙚𝙮’𝙧𝙚 𝙩𝙬𝙤 𝙨𝙞𝙙𝙚𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙘𝙤𝙞𝙣. In marketing, it’s all about knowing your audience—understanding their needs, pain points, and motivations. Guess what? That’s exactly what we do in UX, but we take it a step further by designing solutions that 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙨𝙤𝙡𝙫𝙚 𝙩𝙝𝙤𝙨𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢𝙨. Marketing sets expectations, and UX delivers on them. If your product promises ease of use, your design better follow through, or users will drop off faster than you can say “conversion rate.” The digital world has changed the game. Users don’t just want a good product, 𝙩𝙝𝙚𝙮 𝙚𝙭𝙥𝙚𝙘𝙩 𝙖 𝙨𝙚𝙖𝙢𝙡𝙚𝙨𝙨 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚. That’s why UX is no longer a “nice-to-have” but a must-have for any company that wants to stay competitive. When marketing and UX work together, they create something powerful—𝙖 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩, 𝙚𝙣𝙟𝙤𝙮𝙖𝙗𝙡𝙚 𝙟𝙤𝙪𝙧𝙣𝙚𝙮 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙪𝙨𝙚𝙧. And that’s what keeps people coming back. #UXDesign #MarketingAndUX #UserExperience #DigitalMarketing #UserCenteredDesign #UXStrategy #CustomerJourney #UXMatters #DesignThinking #MarketingStrategy #ProductDesign #CustomerExperience #UXIsEssential #UIUX #HumanCenteredDesign

In this episode, I sit down with Daniel to dive into the realities of UX Design within business processes—spoiler: UX isn’t always the silver bullet! 🛠️ Here’s what we uncovered: 🔹 Communication is everything – No amount of design can fix misalignment across teams. 🔹 Aligning UX with business goals is key to long-term success. 🔹 Tools like content management systems help smooth out workflows and keep things moving fast. 🔹 Breaking down silos can drive better project outcomes. We took a close look at projects like @Clever Cards, where understanding complex internal processes made all the difference. Link in comments 👇 #ux #design #digital #business

Need more tips to demonstrate your storytelling skills in UX design? Here is a list of 3 things that a good storyteller must avoid. Follow this piece of advice from Chiara Aliotta 👇 So avoid ✅ turning the client into the story’s protagonist ✅ creating imaginary stories that bear no relevance in the world ✅ crafting beautiful stories 📅 Join us on May 24-25 at "User Tales" to discover how storytelling can become second nature to you. #bdg #usertales #storytelling #UXDesign

In the marketing world, there's a concept known as the 'chasm' coined by management consultant, Geoffrey Moore. Essentially, there's a chasm between the early adopters of a product and the mainstream. This concept is relevant not only to marketing and product but to UX. The common reason for the 'chasm' is that 'cutting edge' technologies tend to only appeal to a small set of people who are technological hobbyists, but for the mainstream, it is unclear why or how the product would make a difference. This is where I think UX should work together with Product and Marketing on to truly uncover what needs to really solve for to make a difference in people's lives. Check out the Hawthorne Advertising article on the chasm in the comments below. #productmangement #marketing #userexperience #ux #uxresearch #marketresearch #usability #productstrategy #productmarketfit

I'm stoked to share that my latest article, "Secret weapon to meeting business expectations," got published by The Star! Ever wondered why your business feels a bit stagnant? The article dives into why some companies struggle despite investing heavily in marketing and launch of “new” features. The key? Understanding your users🕵️♂️ UX Research is about making smart decisions, solving real problems, and creating solutions that users love. Marathon https://lnkd.in/dFc48m23

Have you ever stumbled upon a UX case study that should feel more like a gripping story than a dry report? Imagine opening a case study and being instantly hooked by a narrative that takes you on a journey through the design process, highlighting challenges and triumphs along the way. In the following article, I share my guide to creating compelling case studies. Please feel free to read and share your feedback. #uxcasestudy #uxcasestudyguide #storytelling

Every PM should know these websites! 👇 📌 product-frameworks.com - Dozens of top-tier frameworks and how to use 📌 metricHQ.com - 100s of metrics, when to use, and how to calculate 📌 growth.design - Easily the best (and most fun) UX analyses Share with friends and colleagues Ps: I’ve created a free PM masterclass for you, watch here 👉🏾 https://lnkd.in/djaZQssa #productmanagement #productmanager #productmanagers #productgrowth #productprofs

UX design is leveling up, driven by AI's emergence as a creative force and the power of real-time analytics. AI-generated content is transforming how businesses approach visuals and written content, offering new levels of speed and customization. 🎨 Meanwhile, real-time analytics allow brands to respond dynamically to user behavior, ensuring experiences are both personalized and engaging. 📊 These are just two of the many trends shaping the future of UX, creating a landscape where innovation and customer-centricity are key to success. Stay ahead of the curve and embrace these trends to unlock the full potential of UX in 2024. #DigitalExperience #UserExperience #CX https://lnkd.in/deqHxqVk