Talha Murshad’s Post

Running different Amazon ads sounds smart. But there's a catch... To get more reach, you might want to run: ⤷ Sponsored Products ⤷ Sponsored Brands ⤷ Sponsored Display ⤷ Video Ads But if you don't watch closely, you'll waste money. More ad types mean more exposure. But it might not mean more profit. The issue is shoppers click on different ads. So, you pay many times for one shopper. Key metric to watch: Cost per session Check this: ⿡ Spending more but not getting more sessions? ⿢ More clicks but not more sessions? This shows you're paying for the same shopper clicking again. Best practice: ⿡ Start with Sponsored Products ⿢ Test Sponsored Brands and Display carefully Remember: Your goal is more unique sessions, not just more clicks. #amazonppc #amazonads #amazonadvertising #advertisingonamazon #osmaanirshad

Navigating Amazon's advertising platform can be complex, but a strategic approach is the key to maximizing sales and visibility. At JSJD Media, we offer expert Amazon ad management services that help you reach your target audience, boost product rankings, and make every ad dollar count. From Sponsored Products to Sponsored Brands, our team manages every aspect—analyzing performance, refining keywords, and adjusting bids to ensure your products stand out in a competitive marketplace. When you partner with JSJD Media, you gain a team dedicated to growing your Amazon presence, driving clicks, and converting views into sales. Our data-driven approach takes the guesswork out of Amazon advertising so you can focus on what you do best: delivering quality products and experiences to your customers. Ready to see your Amazon sales soar? Let’s connect and make your Amazon advertising a success! jsjdmedia.com #AmazonAds #AdManagement #EcommerceMarketing #JSJDMedia #SalesGrowth

Well that's new 👀 (New Update) Observations: > You can select Sponsored Display and Sponsored Brand campaigns > There's a calculated budget but no transparency on how it's calculated > You can only choose awareness or consideration goal and survey questions can't be changed > You can select a category, but not a sub category An interesting addition and it's cool to see Amazon bring DSP options into Sponsored Display ads...but I'm not sure we'll run these any time soon. Curious what others think 🤔 #Amazonadvertising #PPC #Amazonads

Why your Amazon products aren't selling (and how to fix it fast) Here are 3 reasons why: 1. Your listing is sub-standard 2. Your ads are poorly optimized 3. You lack a relationship with your audience Fixing these problems requires: 1. Upgrading your listing weapons 2. Increasing your ad spending efficiency 3. Building brand authority Here’s how: 1. Improve your product images and descriptions 2. Use Amazon Advertising tools to optimize your ad campaigns 3. Use social media platforms to drive traffic to your Amazon listings, and build brand familiarity and rapport And, finally, be patient: You need time to build traction and momentum on Amazon. It’s a marathon, not a sprint. Stick with these strategies though and give them time to work and watch your Amazon sales soar.

To scale your Amazon business, you MUST know about these 3 types of ad campaigns. Please note: Choosing the right ad campaign will help you reduce your ad costs and increase sales. So, listen closely about these 3 types of campaigns and their use cases: First is Sponsored product ads, now these are the ads that promote individual listings on Amazon. Second is Sponsored Brand ads, now these ads are designed to increase awareness of your brand on Amazon. Third is Sponsored Display ads, now these are Amazon’s self-serving display ads. But the key is to select the right advertising campaign and use it effectively to generate results. #amazon #sellonamazon #amazonfba

Boost your brand on Amazon with a killer sales funnel strategy! 1. Grab Attention: Start with Sponsored Brands (SB) Product Collection and Video ads for brand visibility. 2. Stay Top-of-Mind: Use Sponsored Display (SD) for remarketing, keeping your brand in buyers' minds. 3. Close the Sale: Sponsored Products (SP) ads ensure visibility when buyers are ready to purchase. 4. Retain Customers: To focus in and hold on customers, use SB campaigns like Subscribe & Save. 👉Following these steps will supercharge your Amazon strategy. #Amazon #ppc #ppcadvatising

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Our team noticed new DSP options integrated into Amazon's Sponsored Display ads. Key observations: - Currently, these options are limited to Sponsored Display campaigns. - The budget calculation process is not transparent. - There are fixed choices for awareness or consideration goals, and the survey questions can't be customized. - While you can select categories, subcategories aren't available. It's exciting to see Amazon expanding DSP capabilities into Sponsored Display! However, we might wait before implementing these features. What do you think? #AmazonAds #AmazonDSP #PPC #AmazonFBA #AmazonAdvertising #DigitalMarketing

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. 6. Do you have patience? DSP takes time. The KPIs are CTR, cost per detail page view, etc., not necessary ROAS. It’s about growing your brand through new audiences, which requires patience 7. Are CPCs really high in your category? Sometimes you can get a much lower effective CPC with DSP What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency