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Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Proud to share that we have been working on this product for the past year! 🚀 Amazon Ads launches Dynamic Traffic Engine (beta) to tackle programmatic ad waste 🎉 💡What is it? Amazon Ads built Dynamic Traffic Engine is a new traffic signal sharing and shaping tool that enables demand-side platforms (DSPs) to inform supply-side platforms (SSPs) about their upcoming traffic needs. This helps SSPs optimize their allocated query-per-second (QPS) capacity and reduce networking costs by only sending the supply that is likely to generate an impression. 🎙️ “By being more prescriptive about the traffic we want and eliminating the guesswork for both buy-side and sell-side, Dynamic Traffic Engine helps improve inventory management and reduce network and compute costs for SSPs, while allowing Amazon to provide our customers with increased access to relevant and addressable supply. We're excited to drive industry-wide adoption, starting with SSPs and eventually expanding to DSPs as we look to open this up to the broader advertising industry ” - Chris Conetta, Head of Supply, Buyer Services, Amazon Ads 🔎 Learn how Dynamic Traffic Engine can help drive improvements in efficiency between DSPs and SSPs. 📰 https://lnkd.in/gfa3gRTJ #amazonads #amazondsp

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

Keys to Amazon Advertising Success. ✅Comprehensive Strategy: Consider all factors impacting ad performance, including keywords, bidding, campaign structure, negative targeting and profitability metrics. ✅Data Driven Optimization: Regularly review data and monitor performance metrics to stay competitive. ✅Organic and Paid Balance: Balance organic and paid search strategies for overall success on Amazon. ✅Integrated Approach: Focus on overall profitability rather than just low ACoS and develop an integrated advertising strategy to maximize visibility and drive sales. The Core Consultancy #amazon #amazonppc #amazonfba #ppctips

𝗛𝗼𝘄 𝗩𝗖𝗣𝗠 𝗔𝗺𝗮𝘇𝗼𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝘁𝗼 𝗟𝗢𝗪𝗘𝗥 𝘆𝗼𝘂𝗿 𝗔𝗖𝗢𝗦 𝗹𝗶𝗸𝗲 𝗖𝗿𝗮𝘇𝘆! In the competitive world of Amazon advertising, One way to do this is by using 𝗩𝗖𝗣𝗠 campaigns. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗩𝗖𝗣𝗠 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻? A VCPM campaign is an Amazon advertising campaign that pays you for every 1,000 video views your ad receives. This type of campaign can be a great way to reach a large audience with your video ad and can be very effective at driving sales. 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗩𝗖𝗣𝗠 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗵𝗲𝗹𝗽 𝗹𝗼𝘄𝗲𝗿 𝗔𝗖𝗢𝗦 There are a few reasons why VCPM campaigns can help lower ACOS: ☑️VCPM campaigns are more cost-effective.This is because you are only paying for views, not clicks. This can help you to stretch your advertising budget further and reach a larger audience. ☑️VCPM campaigns can help you to increase brand awareness. Videos are a great way to tell your brand story and connect with potential customers on an emotional level. It's more likely that potential customers will remember your brand when they are making a purchase decision. #VCPM #lowacos #amazonads #amazondsp #amazonppc

🚀 Prime Big Deal Days are Back: Here's How to Maximize Your Amazon Ad Strategy! Prime Big Deal Days in October are a golden opportunity for brands to enhance their Amazon advertising strategy. As the Director of Biz Ops for Avenue7Media, I've seen first-hand how crucial this event is for driving visibility and conversions. From leveraging increased traffic to optimizing listings, there’s a lot to gain if approached strategically. This isn't just about boosting sales; it's about crafting a long-term strategy that harnesses the power of Amazon’s surge in traffic. At Ave7, we guide brands to capitalize on these pivotal moments. From crafting targeted campaigns to analyzing performance post-event, we ensure every aspect of your strategy is optimized for success. Curious about how our "Big Deal Days Sandwich" strategy can help you dominate on Amazon? 🍔 Book a discovery call with us today, and let's chat about creating a tailored strategy that drives growth! https://lnkd.in/eGp8gXXN #AmazonAdvertising #PrimeBigDealDays #eCommerceGrowth #AmazonStrategy #DigitalMarketing #Avenue7Media #PrimeDaySandwich

🎉 Exciting news for Amazon advertisers! 🚀 Amazon just rolled out a fantastic new feature in the Amazon Ad console's Products Tab. Now, you can effortlessly track all sold products, analyze their combined Ads and organic sales, and determine whether they're currently part of any Sponsored Products (SP) or Sponsored Display (SD) Ads. It's never been easier to optimize your advertising strategy and maximize your product visibility. Don't miss out on this game-changing update! #AmazonAdvertising #DigitalMarketing #EcommerceGrowth 📈