Ali Lokhandwala’s Post

Amazon advertising is a goldmine for brands today. And if you're not using it for your Amazon store, you're leaving a lot of money on the table. But, getting started with Amazon advertising can be overwhelming. Here's a quick guide to get you started: 1. Identify and understand your target audience 2. Pick the right ad type (sponsored ads, sponsored brands, sponsored display) 3. Choose your keywords wisely 4. Optimize your product page 5. Track your ads and analyze your results 6. Refine your ads based on the data 7. Rinse and repeat Remember, Amazon advertising is an ongoing process and requires constant tweaking and optimization. But with the right strategy and approach, it can help you skyrocket your sales on Amazon. Happy Selling!

Running different Amazon ads sounds smart. But there's a catch... To get more reach, you might want to run: ⤷ Sponsored Products ⤷ Sponsored Brands ⤷ Sponsored Display ⤷ Video Ads But if you don't watch closely, you'll waste money. More ad types mean more exposure. But it might not mean more profit. The issue is shoppers click on different ads. So, you pay many times for one shopper. Key metric to watch: Cost per session Check this: ⿡ Spending more but not getting more sessions? ⿢ More clicks but not more sessions? This shows you're paying for the same shopper clicking again. Best practice: ⿡ Start with Sponsored Products ⿢ Test Sponsored Brands and Display carefully Remember: Your goal is more unique sessions, not just more clicks. #amazonppc #amazonads #amazonadvertising #advertisingonamazon #osmaanirshad

🚀 Prime Big Deal Days are Back: Here's How to Maximize Your Amazon Ad Strategy! Prime Big Deal Days in October are a golden opportunity for brands to enhance their Amazon advertising strategy. As the Director of Biz Ops for Avenue7Media, I've seen first-hand how crucial this event is for driving visibility and conversions. From leveraging increased traffic to optimizing listings, there’s a lot to gain if approached strategically. This isn't just about boosting sales; it's about crafting a long-term strategy that harnesses the power of Amazon’s surge in traffic. At Ave7, we guide brands to capitalize on these pivotal moments. From crafting targeted campaigns to analyzing performance post-event, we ensure every aspect of your strategy is optimized for success. Curious about how our "Big Deal Days Sandwich" strategy can help you dominate on Amazon? 🍔 Book a discovery call with us today, and let's chat about creating a tailored strategy that drives growth! https://lnkd.in/eGp8gXXN #AmazonAdvertising #PrimeBigDealDays #eCommerceGrowth #AmazonStrategy #DigitalMarketing #Avenue7Media #PrimeDaySandwich

📽 Amazon Ads: Sponsored Brand Video - New Update 📢 Vertical video creatives are introduced in the Sponsored Brands video. Now, advertisers may use the Store as the landing page for their vertical video ads. Vertical video allows marketers to showcase a set of one, two, or three promoted products. It is offered under the "Drive page visit" target. Advertising companies may choose to start a video campaign with or without one, two, or three promoted products under the "Grow brand impression share" target. Consumers who click on an advertisement will be taken to the product's description page; those who click on any other type of advertisement will be taken to their Amazon Store. #amazon #amazonads #amazonadvertising #amazonadvisor

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗨𝗽𝗱𝗮𝘁𝗲 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀! 🚀 Previously, ad groups were only available for Sponsored Products and Sponsored Display campaigns. Each campaign could consist of one or more ad groups, with the first ad group created during the initial campaign setup. Additional ad groups could be added after saving the campaign. But now, Amazon has introduced a game-changing update: 📢 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗻𝗼𝘄 𝗮𝗱𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗮𝗱 𝗴𝗿𝗼𝘂𝗽𝘀 𝗶𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗮𝗱𝘀! 📢 This new feature allows for even greater flexibility and precision in your advertising strategies. Whether you're looking to target different products, , or keywords within the same campaign, this update empowers you to optimize and scale your marketing efforts like never before. Ready to take your Amazon advertising to the next level? Start exploring the new ad group feature in Sponsored Brand ads today! #AmazonAdvertising #SponsoredBrands #DigitalMarketing #AdTech #EcommerceMarketing #MarketingStrategy

Were you aware that managing your campaign budgets may be done more wisely?   To make sure that your highly effective Sponsored Brands, Sponsored Products, and Sponsored Display campaigns don't go over budget, you can apply budget rules.   There are two different kinds of budget rules available: 1. Rules based on schedules: Allocate more funds for special occasions such as Prime Day. 2. Rules based on performance: Increase spending on campaigns automatically when they reach performance benchmarks like as ACOS and CTR.   Harness the power of Budget Rules today! Looking for a reliable partner to help you optimize your Amazon Advertising? Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

Well that's new 👀 (New Update) Observations: > You can select Sponsored Display and Sponsored Brand campaigns > There's a calculated budget but no transparency on how it's calculated > You can only choose awareness or consideration goal and survey questions can't be changed > You can select a category, but not a sub category An interesting addition and it's cool to see Amazon bring DSP options into Sponsored Display ads...but I'm not sure we'll run these any time soon. Curious what others think 🤔 #Amazonadvertising #PPC #Amazonads

Are you tired of wasting ad spend on underperforming listings? Struggling to optimize your Amazon ad campaigns at scale? Want to maximize your advertising budget's efficacy across your entire account? Discover the power of Amazon's Dynamic Bids - Down Only strategy, combined with bulk operations... Use Amazon ad automation that prevents overspending and maintains high-performers... The key to large-scale, comprehensive ad optimizations is closer than you think... #AmazonPPC #DynamicBids #BulkOperations #AmazonAdvertising #uprisox

🎉 Exciting news for Amazon advertisers! 🚀 Amazon just rolled out a fantastic new feature in the Amazon Ad console's Products Tab. Now, you can effortlessly track all sold products, analyze their combined Ads and organic sales, and determine whether they're currently part of any Sponsored Products (SP) or Sponsored Display (SD) Ads. It's never been easier to optimize your advertising strategy and maximize your product visibility. Don't miss out on this game-changing update! #AmazonAdvertising #DigitalMarketing #EcommerceGrowth 📈

Our team noticed new DSP options integrated into Amazon's Sponsored Display ads. Key observations: - Currently, these options are limited to Sponsored Display campaigns. - The budget calculation process is not transparent. - There are fixed choices for awareness or consideration goals, and the survey questions can't be customized. - While you can select categories, subcategories aren't available. It's exciting to see Amazon expanding DSP capabilities into Sponsored Display! However, we might wait before implementing these features. What do you think? hashtag#AmazonAds hashtag#AmazonDSP hashtag#PPC hashtag#AmazonFBA hashtag#AmazonAdvertising hashtag#DigitalMarketing