Osmaan Irshad’s Post

Running multiple Amazon ad types sounds like a good idea. But there's a catch… To maximize reach you might think it’s smart to run: ⤷ Sponsored Products  ⤷ Sponsored Brands  ⤷ Sponsored Display  ⤷ And Video Ads But without carefully monitoring, you'll likely waste money. Multiple ad types increase exposure. But it may not boost profits. The problem is shoppers click on several ad types. Which means you pay multiple times for one potential customer. The key metric to watch: Cost per session Check this: 1️⃣ Increased ad spend but no increase in sessions? 2️⃣ More clicks but no more sessions? This tells you you're paying for repeat clicks from the same shoppers. Best practice: 1️⃣ Start with Sponsored Products 2️⃣ Test Sponsored Brands and Display carefully Remember: Your goal is more unique sessions, not just more clicks. #amazonppc #amazonads #amazonadvertising #advertisingonamazon

Running multiple Amazon ad types sounds like a good idea. But there's a catch… To maximize reach you might think it’s smart to run: ⤷ Sponsored Products  ⤷ Sponsored Brands  ⤷ Sponsored Display  ⤷ And Video Ads But without carefully monitoring, you'll likely waste money. Multiple ad types increase exposure. But it may not boost profits. The problem is shoppers click on several ad types. Which means you pay multiple times for one potential customer. The key metric to watch: Cost per session Check this: 1️⃣ Increased ad spend but no increase in sessions? 2️⃣ More clicks but no more sessions? This tells you you're paying for repeat clicks from the same shoppers. Best practice: 1️⃣ Start with Sponsored Products 2️⃣ Test Sponsored Brands and Display carefully Remember: Your goal is more unique sessions, not just more clicks. #amazonppc #amazonads #amazonadvertising #advertisingonamazon

Amazon advertising is a goldmine for brands today. And if you're not using it for your Amazon store, you're leaving a lot of money on the table. But, getting started with Amazon advertising can be overwhelming. Here's a quick guide to get you started: 1. Identify and understand your target audience 2. Pick the right ad type (sponsored ads, sponsored brands, sponsored display) 3. Choose your keywords wisely 4. Optimize your product page 5. Track your ads and analyze your results 6. Refine your ads based on the data 7. Rinse and repeat Remember, Amazon advertising is an ongoing process and requires constant tweaking and optimization. But with the right strategy and approach, it can help you skyrocket your sales on Amazon. Happy Selling!

To scale your Amazon business, you MUST know about these 3 types of ad campaigns. Please note: Choosing the right ad campaign will help you reduce your ad costs and increase sales. So, listen closely about these 3 types of campaigns and their use cases: First is Sponsored product ads, now these are the ads that promote individual listings on Amazon. Second is Sponsored Brand ads, now these ads are designed to increase awareness of your brand on Amazon. Third is Sponsored Display ads, now these are Amazon’s self-serving display ads. But the key is to select the right advertising campaign and use it effectively to generate results. #amazon #sellonamazon #amazonfba

𝗛𝗼𝘄 𝗩𝗖𝗣𝗠 𝗔𝗺𝗮𝘇𝗼𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝘁𝗼 𝗟𝗢𝗪𝗘𝗥 𝘆𝗼𝘂𝗿 𝗔𝗖𝗢𝗦 𝗹𝗶𝗸𝗲 𝗖𝗿𝗮𝘇𝘆! In the competitive world of Amazon advertising, One way to do this is by using 𝗩𝗖𝗣𝗠 campaigns. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗩𝗖𝗣𝗠 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻? A VCPM campaign is an Amazon advertising campaign that pays you for every 1,000 video views your ad receives. This type of campaign can be a great way to reach a large audience with your video ad and can be very effective at driving sales. 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗩𝗖𝗣𝗠 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗵𝗲𝗹𝗽 𝗹𝗼𝘄𝗲𝗿 𝗔𝗖𝗢𝗦 There are a few reasons why VCPM campaigns can help lower ACOS: ☑️VCPM campaigns are more cost-effective.This is because you are only paying for views, not clicks. This can help you to stretch your advertising budget further and reach a larger audience. ☑️VCPM campaigns can help you to increase brand awareness. Videos are a great way to tell your brand story and connect with potential customers on an emotional level. It's more likely that potential customers will remember your brand when they are making a purchase decision. #VCPM #lowacos #amazonads #amazondsp #amazonppc

Why do some products on Amazon soar to the top while others struggle to gain visibility? It's all about mastering the numbers game! Take Daniel Tejada 🚀 and our team growing Keto-Mojo, for instance. The team's strategic approach to Amazon advertising has propelled Keto Mojo to the #1 spot, making it a bestseller for ketone test strips and more! 🏆 It's not just about throwing dollars at ads; it's about finding the right mix. Straight Up Growth's success with Keto Mojo lies in understanding the nuances of Amazon's advertising ecosystem. Leverage a blend of ad types – Sponsored Products, Sponsored Brands, and even Display Ads – at the right times and in the right proportions. Cracking the code to organic ranking supremacy. But it's not just about the 'how' – it's about the 'when' and 'why' too... Our team carefully times their ad campaigns, aligning them with peak shopping seasons and strategic product launches. They also tailor their ad content to resonate with their target audience, maximizing engagement and conversions. 🔑 Now, Keto-Mojo isn't just a bestseller; it's a force to be reckoned with across multiple product categories. It all started with understanding that Amazon is more than just a marketplace. It's a dynamic ecosystem where smart advertising can catapult your brand to the top and then unlock more sales channel opportunities. #amazon #amazonmarketing #amazonissexy

Clicks don’t pay the bills. They never have, and... they never will. After many years in Amazon advertising, one thing is clear: chasing clicks is a waste of time. It’s conversions that grow businesses. That means: ✅ Ads targeted to drive sales—not just attention. ✅ Campaigns built to convert—not just to "perform." ✅ Results that show up where it counts: your bottom line. Too many clicks without conversions? That's just wasted ad spend. Success on Amazon isn’t about how many people click your ads. It’s about how many buy after seeing it. Here's how to fix that 👇 > Analyze your ad performance on a listing level > Identify products with low/poor ad conversion rates > Dig into the targeting and find where spend is going That should highlight what you need to fix. What’s eating your ad budget right now? Shoot me a message and let's find out! #Amazon #Amazonadvertising #PPC

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗨𝗽𝗱𝗮𝘁𝗲 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀! 🚀 Previously, ad groups were only available for Sponsored Products and Sponsored Display campaigns. Each campaign could consist of one or more ad groups, with the first ad group created during the initial campaign setup. Additional ad groups could be added after saving the campaign. But now, Amazon has introduced a game-changing update: 📢 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗻𝗼𝘄 𝗮𝗱𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗮𝗱 𝗴𝗿𝗼𝘂𝗽𝘀 𝗶𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗮𝗱𝘀! 📢 This new feature allows for even greater flexibility and precision in your advertising strategies. Whether you're looking to target different products, , or keywords within the same campaign, this update empowers you to optimize and scale your marketing efforts like never before. Ready to take your Amazon advertising to the next level? Start exploring the new ad group feature in Sponsored Brand ads today! #AmazonAdvertising #SponsoredBrands #DigitalMarketing #AdTech #EcommerceMarketing #MarketingStrategy

To succeed in Amazon advertising, you need a strategic approach to optimization. It’s not just about increasing and decreasing bids. Every factor that influences your ad must be considered. This includes: ➤ Choosing the right keywords ➤ Structuring your campaigns properly ➤ Using bidding strategies aligned with your goals ➤ Monitoring key metrics ➤Tracking keyword market trends ➤ Regular negative targeting None of these elements can be overlooked. Too often, I see people targeting keywords without researching the market. Another common mistake is using Dynamic Up & Down for ranking campaigns—this is the wrong strategy. You must consider all these elements to craft a winning strategy for effective Amazon Advertising. Poor campaign structuring remains a common issue. And, of course, monitoring performance metrics closely is important. Always pinpoint fluctuations and identify their causes. Never lose sight of the bigger picture. Even during optimization, ACOS might temporarily increase when pushing for rankings. But if it lowers TACOS in the long run, it’s worth it. Ultimately, this will make you more profitable. Abdul Mannan #AmazonAdvertising #AmazonPPC #Amazon

top factors that needs to be considered while optimizing campaigns