Abdul Mannan’s Post

top factors that needs to be considered while optimizing campaigns

Amazon has introduced a 𝗻𝗲𝘄 𝗯𝗲𝘁𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗻𝗼𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗼𝗻 𝗶𝘁𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. This will help these businesses generate leads via display ads on Amazon's extensive network of sites without listing their products on Amazon itself. So how does this feature work? By enabling customers to sign up for more information within the ad, without navigating away from the page they are currently viewing. These ads are strategically placed across various Amazon-owned properties, including its main site, product detail pages, as well as other Amazon-owned platforms like Twitch and IMDb, plus third-party sites. The placements of these ads are dynamically optimized according to the advertisers' targeting strategies and their specific goals. This development was first highlighted by 𝗝𝗲𝗳𝗳𝗿𝗲𝘆 𝗖𝗼𝗵𝗲𝗻 on LinkedIn and has been in the making since last year. Previously, Amazon tested solutions for those not selling on its platform, as reported by Navah Hopkins from Search Engine Land, confirming that the capability to fill out a lead form directly from an ad is now universally available. Amazon is utilizing its vast network and the rich data it collects to assist non-Amazon sellers in reaching potential clients, thereby democratizing access to its advertising solutions for companies of varying sizes. Companies interested in this new advertising option are advised to reach out to their Amazon Ads Product Development Manager (PDM) to learn how to get involved with this beta feature via the Advertising console. What do you think about this latest development? How will this impact businesses? #Amazon #AmazonAds #AmazonPPC #AmazonAdvertizing #Ecommerce

Amazon Advertising Strategy and Setup Tips for Success 🚀 1. Single Campaign, Ad Group, and ASIN: Control your budget precisely by focusing on one campaign, ad group, and ASIN. Adjust bids and budgets based on performance and goals. 2. Segment Campaigns by Strategy: Organize campaigns based on goals like Brand Defense, Organic Rank, Profitability, Awareness, and Loyalty. This segmentation helps in better budget control and strategy implementation. 3. Small Batches of Keywords: Avoid overcrowding campaigns with keywords. Use a minimal number of keywords that align with your budget, ensuring better budget distribution and keyword performance. 4. Match Type Control: Use the right match type for your objectives. Use Exact match for precise placement control, and Broad/Phrase match for keyword expansion and sales. Conduct evergreen keyword research for ongoing success. #Amazom #Amazonva #Amazonbignners #amazonadvertising #amazonppc

The Secret to Winning Amazon Ads That Agencies Won’t Tell You… Running ads is not just about increasing and decreasing bids. Every factor that influences your ad must be considered. This includes: ➤ Choosing the right keywords ➤ Structuring your campaigns properly ➤ Using bidding strategies aligned with your goals ➤ Monitoring key metrics ➤Tracking keyword market trends ➤ Regular negative targeting None of these elements can be overlooked. Too often, I see people targeting keywords without researching the market. A common mistake is using Dynamic Up & Down for ranking campaigns—this is the wrong strategy. You must consider all these elements to craft a winning strategy for effective Amazon Advertising. Poor campaign structuring remains a common issue. And, of course, monitoring performance metrics closely is important. Always pinpoint fluctuations and identify their causes. Never lose sight of the bigger picture. Even during optimization, ACOS might temporarily increase when pushing for rankings. But if it lowers TACOS in the long run, it’s worth it. Ultimately, this will make you more profitable. Abdul Mannan #AmazonAdvertising #AmazonPPC #Amazon

🚀 Exciting news for advertisers! Amazon Ads has introduced new Sponsored Brands cost controls, offering enhanced campaign optimization capabilities. Now, you can set specific goals and target costs to achieve your advertising objectives more efficiently. With Sponsored Brands cost controls(earlier only for Display Ads), you define success metrics like cost per click (CPC) or cost per new-to-brand (NTB) order, and Amazon automatically optimizes bids to help you achieve these goals. For instance, aim to "Drive page visits" at a targeted CPC of $1, or "Acquire new customers" with an NTB order cost of $10. 🎯 Key benefits include: - Simplified bid adjustments: The onus of adjusting bids at a target level will now be in the hands of the Amazon algorithm to meet your KPIs . Hence, advertisers wont have to manually break heads in adjusting or tweaking bids - Maximized Scale: Bids are continuously optimized to maximize your campaign's reach and efficiency. This may also allow you to capture low-cost opportunities while adhering to your budget constraints. - Flexible Control: It is not mandatory to pot for Cost Control while launching new campaigns. However, it is pre-enabled and you may choose to opt out of it if you prefer maximum manual control. #AmazonAds #AmazonPPC

➡️➡️Want to crush your sales on Amazon? You need more than just a few tactical tips. A holistic approach to Amazon Advertising: ✅. Strategic Thinking Understand what your unique goals, and make informed decisions that get you closer. ✅. Balanced Approach Combine both broad and specific keyword targeting to maximize your reach and lower average CPC. ✅. Continuous Improvement Regularly review data, monitor performance, and make data-driven optimizations. Know the WHY. ✅. Category-Specific Insights Understand the unique challenges and opportunities within your specific product category. ✅. Balancing Organic and Paid Search Understand the dynamic between organic rank and ad sales. One feeds the other. Make sure they're in balance. Taking a step back and think holistically about your Amazon Advertising. That's what separates a next level ad manager from those just blindly following an SOP. #amazon #amazonppc #amazonfba #Amazon #AmazonAds #amazonmarketing

Amazon advertising is a goldmine for brands today. And if you're not using it for your Amazon store, you're leaving a lot of money on the table. But, getting started with Amazon advertising can be overwhelming. Here's a quick guide to get you started: 1. Identify and understand your target audience 2. Pick the right ad type (sponsored ads, sponsored brands, sponsored display) 3. Choose your keywords wisely 4. Optimize your product page 5. Track your ads and analyze your results 6. Refine your ads based on the data 7. Rinse and repeat Remember, Amazon advertising is an ongoing process and requires constant tweaking and optimization. But with the right strategy and approach, it can help you skyrocket your sales on Amazon. Happy Selling!

🌟 Amazon Success Story: New Brand Launch with Minimal Investment 💫 Let me share a recent success story that truly highlights the power of strategic PPC management. In January, we partnered with a client new to Amazon, hesitant about investing heavily in advertising right from the start. Understanding his concerns, we worked with a minimal ad budget to carefully manage the launch—prioritizing profitability and controlled growth. Starting small, we continuously optimized by targeting high-performing main keywords and cutting out budget-draining keywords. By keeping our strategy lean and focused, we achieved remarkable results: with just $2,000 in ad spend, we generated $8,000 in sales at a 29% ACoS. The product’s organic rank and sales have also consistently climbed, making our client genuinely thrilled with the growth. Now, as we move into Q4, we’re excited to help him drive even more sales with a stronger ad strategy. It's incredible to see how a thoughtful, data-driven approach can transform a brand's journey on Amazon! #AmazonPPC #BrandGrowth #EcommerceSuccess #AmazonStrategy #DigitalMarketing #amazonproducthunting

Navigating the complexity of Amazon's advertising landscapes demands a thorough understanding of important metrics, one that stands out: ACoS (Advertising Cost of Sale). Mastering this concept can greatly improve Amazon advertising strategy. ⭐ 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐂𝐨𝐒? ACoS measures the money you spend on adverts to the revenue earned by those ads. In other words, it illustrates the percentage of ad sales revenue that goes towards advertising expenses. 💡 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Consider a seller who has recently launched a stylish eco-friendly water bottle. They spend $200 on targeted ads during a popular promotional campaign and, to their joy, earn $1,000 in sales over the weekend through the promotional campaign. Using the formula: ACoS = (Ad Spend ÷ Total Sales from Ad) × 100. The calculation goes like this: ACoS = ($200 ÷ $1,000) × 100 = 20% This means that the seller spends 20 cents for every dollar of sales. This statistic is critical for determining the effectiveness of advertising budget and determining how effectively the marketing strategy is working. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭 𝐀𝐂𝐨𝐒 𝐭𝐨 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐚𝐝 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬: 🥇 𝐋𝐨𝐰 𝐀𝐂𝐨𝐒: A low ACoS shows effective marketing campaigns that maximize profit margins. 🥈 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐞 𝐀𝐂𝐨𝐒: If ACoS is moderate (between 25-40%), it indicates room for development. Seller might want to examine keyword strategy or try A/B testing multiple ad creatives to determine what works best with target audience. 🥉𝐇𝐢𝐠𝐡 𝐀𝐂𝐨𝐒: A high ACoS (over 40%) requires a thorough review of the ad strategy. This might require delving into campaign analytics. ACoS is more than a number; it's an important metric that influences a product's advertising health and strategy. Understanding it allows Amazon Seller to make more informed decisions that can drastically improve your bottom line. 👉 Let's connect and exchange insights for e-commerce success! #NayabAkhtar #Amazon #AmazonFBA #eCommerce #Advertising #ACoS #PPC #AmazonSelling

When it comes to Amazon Ads, understanding the Path to Conversion is crucial for optimizing your campaigns. Let’s break down why and how this insight can dramatically improve your results 🎯 Let’s first understand the Amazon ads attribution basics: 1. The last ad click or view gets credited with the order 2. Ad clicks take precedence over views 3. Sellers have a 7-day lookback for SP, and 14 days for SB, SD, and DSP.  4. Vendors get 14 days attribution across all ad types. 5. Attribution goes to the advertised product, but could also apply to any other product purchased within the brand. 6. Orders are attributed at various levels: Ad, Target, Ad Group, Placement, and Campaign. 7. Only one campaign, across all ad types (including DSP), is credited per order. With these fundamentals in mind, let’s look at the core ad types that shape a customer’s path to conversion: 1️⃣ Sponsored Product 2️⃣ Sponsored Brand 3️⃣ Sponsored Display 4️⃣ Amazon DSP  Each type plays a role in your customer’s journey, often in unique and unexpected sequences. For example, a path could begin with an SP ad, followed by an SB ad, and later be influenced by SD or DSP. These combinations influence buyer behavior, consciously or subconsciously, nudging them toward a purchase. So why does this matter? Because by examining the path to conversion, you can identify the combinations of ads that yield the highest ROAS, Conversion Rate (CR%), or CTR, whichever KPI you value most. 📊 Amazon Marketing Cloud (AMC) unlocks these insights, showing how specific paths, whether involving all four ad types or just two, impact your performance metrics. You may find that adding SB or SD to your mix boosts your ROAS, or that certain paths without DSP lead to lower conversion rates. The takeaway? Every touchpoint matters. Understanding your path to conversion helps you finetune your campaigns with granular optimizations, ultimately boosting your advertising ROI. Stay curious, and embrace the data. Let AMC guide your next optimization strategy. Stay tuned here for more AMC & DSP strategies - - https://lnkd.in/d3SYuuyN Amazon Amazon Ads Partners #amazon #amazonads #amazonadspartners #amazondsp #amazonamc #amazonmarketingcloud