sirajummanir shah’s Post

🚀 Major Amazon Ads Performance Milestone Achieved! I’m thrilled to share a recent success story showcasing the power of strategic Amazon advertising. From 7th to 14th November, we implemented refined ad strategies that delivered incredible results: 👉 Total Sales: £521 👉 Ad Spend: £54.82 To put this into perspective: In October, during the same timeframe, sales were at £227 with a spend of £202. That’s over 2x the sales with a 75% lower spend in November! Key Strategies That Delivered Results: 1️⃣ Optimized Campaign Structures: Focused on high-converting keywords and paused underperforming ones. 2️⃣ Enhanced Bidding Strategies: Dynamically adjusted bids to maximize ROI. 3️⃣ Creative Refresh: Updated ad copies and visuals to align with audience preferences. This transformation highlights the impact of data-driven optimization and precise execution. 💬 What strategies are you using to optimize your Amazon ads? Share your success stories in the comments! Hashtags: #AmazonAds #EcommerceSuccess #PPCOptimization #DigitalMarketing #AmazonPPC Take a look at the performance comparison below:

To succeed in Amazon advertising, you need a strategic approach to optimization. It’s not just about increasing and decreasing bids. Every factor that influences your ad must be considered. This includes: ➤ Choosing the right keywords ➤ Structuring your campaigns properly ➤ Using bidding strategies aligned with your goals ➤ Monitoring key metrics ➤Tracking keyword market trends ➤ Regular negative targeting None of these elements can be overlooked. Too often, I see people targeting keywords without researching the market. Another common mistake is using Dynamic Up & Down for ranking campaigns—this is the wrong strategy. You must consider all these elements to craft a winning strategy for effective Amazon Advertising. Poor campaign structuring remains a common issue. And, of course, monitoring performance metrics closely is important. Always pinpoint fluctuations and identify their causes. Never lose sight of the bigger picture. Even during optimization, ACOS might temporarily increase when pushing for rankings. But if it lowers TACOS in the long run, it’s worth it. Ultimately, this will make you more profitable. Abdul Mannan #AmazonAdvertising #AmazonPPC #Amazon

top factors that needs to be considered while optimizing campaigns

I can BET that your amazon ad campaigns aren’t working. Because of these 5 big reasons: 1. Ignoring ACOS and Order Volume: You're not segmenting keywords based on performance. Focus your budget on high-performing keywords for better results. 2. Misusing Branded Keywords: Start by separating branded from non-branded keywords. This will help you control your budget better and give you clearer insights into performance. 3. Skipping Automatic Campaign Data: You should run automatic campaigns to test the market. Use the insights from these campaigns smartly to improve your manual campaigns. 4. Not Using Video Ads: Skipping video ads is a big mistake. Video ads can greatly boost engagement and rankings, so definitely include sponsored video ads in your strategy. 5. Ignoring Conversion Rates: It's essential to track conversion rates weekly and monthly. Monitoring these rates will provide valuable insights that can help you scale your campaigns. Keep on optimizing for building a successful amazon business. How are your ads working for you? #amazonfba #sellonamazon #amazon #ecommerce #business

If you want to scale then Don't Reduce the ad spend!!!! I have onboarded lot of clients and majority of clients have one main question that is how will you reduce the ad spend? but I was expecting that clients would ask me about scaling, increasing brand market share and profits. They say increase profits but with low spend Lol. If you want to reduce ad spend then we can reduce it and also we will get satisfactory results but in reducing ad spend, we will start loosing impressions, sessions and it will lead to low sales and competitors will get benefit from this which you will observe after 3-4 weeks of the data. If you want to grow then always work on improving the kpis, campaigns performance, trimming the bad converting kws csts etc instead of reducing the ad spend of good converting campaigns. what do you do in scaling the sales if you are making stable sales with profits and stable organic ranks? #amazon #amazonfba #amazonppc #amazonads

Clicks don’t pay the bills. They never have, and... they never will. After many years in Amazon advertising, one thing is clear: chasing clicks is a waste of time. It’s conversions that grow businesses. That means: ✅ Ads targeted to drive sales—not just attention. ✅ Campaigns built to convert—not just to "perform." ✅ Results that show up where it counts: your bottom line. Too many clicks without conversions? That's just wasted ad spend. Success on Amazon isn’t about how many people click your ads. It’s about how many buy after seeing it. Here's how to fix that 👇 > Analyze your ad performance on a listing level > Identify products with low/poor ad conversion rates > Dig into the targeting and find where spend is going That should highlight what you need to fix. What’s eating your ad budget right now? Shoot me a message and let's find out! #Amazon #Amazonadvertising #PPC

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. 6. Do you have patience? DSP takes time. The KPIs are CTR, cost per detail page view, etc., not necessary ROAS. It’s about growing your brand through new audiences, which requires patience 7. Are CPCs really high in your category? Sometimes you can get a much lower effective CPC with DSP What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Choose the Right ASINs to Advertise on Amazon! Maximizing your ad spend on Amazon isn't just about spending more—it's about spending smarter. Here's how you can make your advertising dollars work harder by focusing on these two key metrics: 1️⃣ Spend: Is one ASIN eating up your budget but not delivering the sales you expected? 📉 It might be time to adjust your strategy. Don't let underperforming ASINs drain your resources! 2️⃣ Total Sales: Got ASINs that are already killing it in organic sales but aren't getting enough ad love? 🌱 These are your hidden gems. Increase their visibility to take them to the next level! 💡 Pro Suggestion: Shift your budget toward high-performing ASINs. This not only boosts your sales but also enhances your ad efficiency. Get the most out of every dollar you spend! 💰 👉 How do you decide which ASINs to invest in? Share your thoughts and strategies in the comments! Let's maximize those ad dollars together. 💬 #AmazonAdvertising #EcommerceTips #amazonppc #ASINStrategy #MaximizeROI #AdEfficiency Amazon Amazon Ads

Exciting News from Amazon Ads: Dynamic Traffic Engine (Beta) 🌐 Amazon Ads has launched Dynamic Traffic Engine (beta), a new tool designed to tackle inefficiencies. This system provides Supply-Side Platforms (SSPs) with real-time demand signals to help sellers focus on delivering the most relevant ad opportunities. Here’s why this matters: 🟢 Streamlined Efficiency: By reducing “low demand” ad requests, this tool cuts network costs and processing overhead for SSPs. 🟢 Improved Campaign Performance: Advertisers gain better access to relevant audiences, ideally making things more efficient. 🟢 Better Monetization: SSPs can prioritize in-demand inventory, driving higher fill rates and ad revenue. Early Results Are Promising: 📊 40% fewer undesired ad requests processed by Amazon Ads. This marks a huge step forward in improving transparency and collaboration between Amazon Ads and SSPs. We are excited to keep an eye on things and how this might alter Amazon ads!

🌟 5 Amazon Advertising Myths Busted – Are They Holding You Back? 🌟 Amazon sellers often grapple with myths that can limit their growth. Let’s set the record straight! Here are 5 common Amazon Advertising myths and the truth behind them: 1️⃣ Myth: Running ads guarantees instant sales. Truth: Ads amplify visibility, but success depends on your listing quality and strategy. Ads + A+ content = 🔥 2️⃣ Myth: High bids always win. Truth: A high bid might get you clicks, but relevancy and targeting win conversions. Don't burn cash; optimize smartly. 3️⃣ Myth: Once you find a winning strategy, stick to it forever. Truth: Amazon's algorithm evolves. Stay ahead with regular tweaks and A/B testing. What worked last quarter might not work now. 4️⃣ Myth: Advertising is only for big sellers. Truth: Start small, scale smart. Even new sellers can outperform big brands with the right strategy. 💡 5️⃣ Myth: ACOS is the only metric that matters. Truth: Look beyond ACOS—CTR, conversion rates, and total sales impact give a better picture. 💬 Which of these myths have you encountered? Or do you have another myth to bust? #AmazonAdvertising #EcommerceTips #AmazonSellers #GrowthMindset