#SEO breaking news July 19, 2024 1) How do you currently handle the rendering of your product pages? Aleyda Solís has published an interesting post about the impact of technical SEO: she discusses about moving from client-side rendering (CSR) to server-side rendering (SSR) for key product detail page (PDP) content. I highly recommend reading Aleyda’s post on Linkedin: https://lnkd.in/eYsiWre5 ▪ Source & read more (1a): https://lnkd.in/eYsiWre5 2) Jes Scholz has published an interesting post about the futility of blocking Google-Extended. She outlines 3 key reasons: - It doesn't stop the brand being cited by Gemini - It doesn't stop the brand being referenced by Gemini - It doesn't delete past training data ▪ Source & read more (2a) - read Jes’s post here on Linkedin: https://lnkd.in/etrsME3n 3) Notes on Google Search and your website (experimental) -> "Update on July 19, 2024: Notes is winding down at the end of July 2024. If you created a note, your notes content is available to download using Google Takeout through the end of August 2024." ▪ Source & read more (3a): https://lnkd.in/eRBZDnuN (developers.google.com) ▪ Source & read more (3b): https://lnkd.in/dCAuFjiC (developers.google.com) 4) Brodie Clark has published a useful post about XML sitemap management, and GSC. Read Brodie’s post here on Linkedin: https://lnkd.in/e6U8GYRS ▪ Source & read more (4a): https://lnkd.in/e6U8GYRS (Linkedin.com) 5) Is Google testing AI Overviews in workspace acccounts in the UK? Source & read more (5a): https://lnkd.in/eFzZjukW (seroundtable.com, by Barry Schwartz) 6) "Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025." Source & read more (6a): https://lnkd.in/d7PgKmYS (developers.googleblog.com) Source & read more (6b): https://lnkd.in/ehQf5M9q (Glenn Gabe) ➡ Read also... SEO breaking news - July 27, 2024: https://lnkd.in/dPYk5Z76 ➡ Read also... SEO breaking news - July 16, 2024: https://lnkd.in/d8YdNSrH ➡ Read also... SEO breaking news - July 14, 2024: https://lnkd.in/deCMpZpG ➡ Read also... SEO breaking news - July 11, 2024: https://lnkd.in/dBvxbFKe #Marketing #Google #DigitalMarketing #MarketingDigital #MarketingDigitale #Digital
International SEO Consultant & Founder at Orainti. Maker of the SEOFOMO + MarketingFOMO Newsletters and the Learningseo.io Roadmap. Sharing insights and resources about SEO & Growth Marketing.
To those saying the technical SEO won't move the needle: Here's the effect of moving from CSR to SSR key PDP content, indexing better product images, as well as reviews content along with the relevant structured data: 1) rankings increased for *most* of their targeted non-branded queries 2) multi-image thumbnails and reviews rich results started to get shown. Beware of product pages over-relying on client side rendered JS -especially if it takes too long to load- or lazy loading for key product information, both content and images. Double check what's actually indexed using the GSC URL Inspect tool. Use crawlers like Sitebulb and Screaming Frog to easily assess the gap of what's shown in the raw vs rendered HTML at scale. Technical SEO results might be non-trivial, it all depends on the context, as with everything in SEO! 💸
#SEO 7) English Google SEO office-hours from July 2024 https://www.youtube.com/watch?v=VuzvVnKSwV4
SEO Specialist | SEO Team Lead
4mo#SEO 8) A Google local search result that included a “Search product in store” (with Lens) call to action on GBP profile? Read the post on Linkedin by Mike Blumenthal: https://www.linkedin.com/posts/mblumenthal_is-google-the-new-yelp-or-is-this-just-more-activity-7220044891471450113-H_1I