Aleyda Solís

How to Pick the Best SEO Company: - Define Your Needs and Goals - Research and Shortlist Potential Companies - Evaluate Each Company's Expertise - Schedule Consultations - Consider Key Criteria - Red Flags to Watch Out For - ...

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Your website visitors when you *only* talk about vague high-level benefits on your homepage: Phrases like (real-life examples): 🤷 “Unlock [category] excellence” 🤷 “Eliminate complexity” 🤷 “Empowering ambitious teams” Because – what do they even mean? And because everyone could say that too. Your prospects want to see: 🎯 If/how you solve their problems 🎯 If/how you cover their use cases 🎯 How you’re different from the competition 🎯 What tangible value they’ll get  🎯 What tools you replace 🎯 Proof that your claims are true Tell them that instead. #copywriting #messaging #saas

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Last month, Matthieu Tran-Van showed our team the 11 automations he used to prevent PPC burnout and increase client revenue by 28%. (Yes, I know the title says 7) 1. 2-click Merchant Center audit 2. Build + maintain retail campaigns based on performance buckets 3. Daily shopping product group refresh for multiple accounts 4. Automating non-brand exclusions in shopping 5. Scale product-level DSAs 6. Weather-based PMax activation in best-performing geos 7. Autopilot portfolio bid management (+ negative keyword automation) 8. Always find every profitable search term 9. Search terms script to steer PMax 10. Spot RSAs that need optimizing 11. Faster, easier, customized reporting This video is perfect if you crave that magic formula of getting more done in less time with better results and fewer errors. Great for: • All Optmyzr customers, happy and questioning • Anyone in the free trial stage • Anyone on the fence about a no-risk 14 day trial https://lnkd.in/eMBn4JFr

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Why Your Website Might Be Failing Despite Great Content Yes, you read that right. > Great content alone isn’t enough anymore. > Want to know the real reason your site isn’t ranking high on Google? It’s all about User Experience (UX) ↳ Why UX Matters ? > Google now pays close attention to: --- Page Loading Speed →Does your site load quickly?  --- Website Security →Is your site safe and secure for users?  --- Mobile-Friendliness →Is your site easy to use on mobile devices?   ↳ The Impact >Boost Your SEO → A better UX can push your site higher in search results. >Make Users Happy → Satisfied users stick around longer and engage more. > Encourage Return Visits → A smooth experience keeps people coming back. ↳ What You Can Do 1. Improving UX isn’t just about looks.  2. It’s about making your site easy and enjoyable to use.  3. This helps with Google rankings and keeps your users happy. ↳ Steps to Take: 1. Check Your Site --- Use tools to see how mobile-friendly your site is, how fast it loads, and how secure it is.  2. Make Improvements --- Fix any issues to improve these areas.  3. Watch the Results --- Keep an eye on your rankings and user engagement to see the difference. Have you made any UX improvements to your site? -- Share your experiences and tips in the comments -- Reach out for a free consultation and let’s start climbing the search rankings together -- Follow me for more insights like this. I write about and implement B2B lead generation campaigns. DM me to discuss implementation strategies #digitalmarketing

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Bad funnel: • Too many CTAs on your profile that • Drive traffic to a cluttered website that • Confuses visitors, promises vague outcomes • And delivers a pdf lead magnet nobody's gonna read anyway The result ? • Wasted time & effort creating content • Few people sign up to your email list • Even fewer people convert (or none at all) Good funnel: • One link on your profile that • Takes them to a dedicated landing page • With no pages, no links, no distractions (sign-up or leave) • And delivers an irresistible lead magnet that actually solves a problem The result ? • Less friction, confusion and decision fatigue • More conversions from the same amount of traffic • Happy customers ➜ more word-of-mouth ➜ more customers P.S. comment "funnel" below, and I’ll reply with 3 ways you're wasting traffic. --- Hi 👋 I'm Mo! I help you capture more emails and sell more stuff. DM "woho" for details.

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If your new Shopify e-commerce site isn't getting indexed by Google, it may be due to the "Google Sandbox" effect, which temporarily limits visibility for new sites. To improve indexing: - Ensure your content is original, valuable, and rich with media like images and videos. - Check technical aspects like your robots.txt file and URL structure. - Use Google Search Console to monitor performance and make necessary adjustments. If issues persist, consider hiring an SEO professional for more detailed analysis and recommendations. Remember, patience and continuous improvement are key to achieving better indexing and search rankings. #SEO #Ecommerce #GoogleIndexing

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2024 Inbox Management Protocol: > 24/7 rotating inbox managers > AI lead intent categorization > Sub <5 minute response times > 7 unique reply templates for each intent > Airtable base CRM to manage all incoming replies > Reply notifications pushed to Slack for IM > Positive reply notifications pushed to Client Slack channels > Custom intent tags for “Meeting Booked” and “No-Show” > Automated subsequences for each intent > OOO leads sequence retriggered after 15 days > Custom lead intent GPT for 98% scoring accuracy > All API stems from Smartlead master inbox > Database access with all client Calendlys for IM > AI responses to custom replies… (In the works) Inbox management is half the battle when it comes to converting interested replies into confirmed meetings booked. You are leaving thousands of $$$ on the table by not doing everything in your power to optimize this process to the fullest of your capabilities. Speed to lead probably #1 metric other than offer that determines meetings booked. Let me know in comments what else you would add to improve inbox management 👇

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Learn how to easily determine the most optimal keyword for ranking based on DR using a Keywords Explorer tool. Action: Apply the same method to identify other optimal keywords.

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if you are a Shopify merchant and are impacted ( still ) by your Instagram and Facebook Shopify CAPI application, go ahead and install Blotout and it's free for a week until signals are restored. before you do; try this. 1. Go to Insta and Facebook 2. Go to Settings 3. Go to Share Data 4. Go to Toggle and turn OFF -> Save 5. Open again turn ON -> Save; wait for 5 mins 6. Go to your pixel -> choose PageView -> View Details -> Sampled Events 7. If you see Conversions API - you are set! Install: https://lnkd.in/gSZ7ekJA ONLY if above doesn't work It's on us - in it together! Instructions 1. Go to the app link 2. Go through setup [ needs DNS and App Admin access ] 3. Install Meta [ no code ] -- use main pixel + add account ID 4. Turn on Meta Browser Pixel 5. Go to Insta & Facebook app 6. Go to Settings -> Share Data -> Click Change -> Toggle off -> Save You do not needs tag or dev or help. Just click and go. How to switch back out to Meta C-API G 1. Turn on Meta C-API G (Go to Insta app -> Settings -> Share Data -> ON) 2. Delete Meta Channel 3. Make sure pixel is doing its thing, Uninstall app Have a great weekend - let's help #meta and #shopify get there. They have made it available for free for so long and created so much value!! cc team Blotout #shopify #capi #outage

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Learn how a simple favicon update can improve your search result visibility.

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How the smart bidding algorithm learns… and what that means for our choice of match types. Extract from the upcoming course unit How to Use Match Types Well. Coming next week in Google Ads Level Up https://lnkd.in/eQ5Ne67K

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7 Traits of a great SEO: ‌ → Doesn’t refresh rankings every day → Loves links → Open minded → Collaborates with paid team → Networks with SEO’s → Loves failed tests → Analytical What have I missed?

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HubSpot has just released in Private Beta (for all hubs and tiers) another great product update: Allbound timeline card on record pages This much awaited features offers a calendar visualisation of activities so that users can easily see what has happened on the record in terms of engagement levels. The card separates outbound from inbound interactions to see whether prospects, or customers, are responding to outreach. Users can also drill down and expand each activity to see more details. You can add the allbound timeline card to the record middle column using the page editor: Go to settings > Objects > Record customization > Choose a view > Add cards > Select "Allbound timeline." #hubspotcrm #hubspotsuperadmin

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Use 👏 Audience 👏 Suppression 👏 ! Cannibalization is the #1 thing keeping Organic conversion rates down. Paid ad algos, especially for PPC, poach all of the high-intent prospects, repeat customers, email openers, website visitors and anyone else already likely to convert through organic channels so they can attribute conversions to themselves, functioning as a tollbooth 🚧 while claiming to be the highway 🏎️ . 🗑️ We onboarded a brand yesterday and plugged their ad accounts into our "Wastemeter". Their results were typical: 💸 45% of prospecting, new user acquisition and branded search campaign spend was on existing customers who had completed a purchased in the last 30 days. 🔁 82% of conversions for these campaigns were repeat buyers. All conversions that SHOULD have gone through Organic 🆓 . 📉 Campaign-level ROAS was OK, but Organic conversion rate was near zero, CAC and overall growth suffered as a result. 🎯 Audience Suppression ensures ad spend (especially PPC) sources INCREMENTAL growth, while Organic acts as the entry point for SEO and all other marketing efforts your team is doing. 💥 CRO is a force multiplier that improves all of the above, and is especially important in the age of Identity deprecation.

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Why does measuring in-app ROAS suck, and why do so many marketing agencies not freaking get it? They measure the wrong thing to make THEMSELVES look good so they don’t lose the client...but they do it at the expense of YOUR business. *Full disclosure: we were guilty of it too… because we didn’t know any better* No more. In the past year, we have completely transformed - painfully turning away millions in revenue (that ain’t a ‘humble brag’ bro marketers) - to make this monumental shift towards true Client Centricity. One of the first steps in this transformation was adding John Moran, the world's best Traffic Strategist, to the Tier 11 team. Then, adding Lauren Schwartz and her amazing team at The Loft 325 the premier creative agency on the planet, was next. Our #1 mission is to transform this broken industry while help purpose-driven businesses achieve their vision - with 100% transparency. Yeah, I can hear the chorus of naysayers: b@##$!%, hyperbole, whatever…I don't care. What I DO care about is helping our clients achieve their vision. And we are doing it through Metrics That Matter & Growth That Scales. Here’s just a hint of what it’s all about here: https://lnkd.in/eTgTVyHk More to come... #MetricsThatMatter #DigitalMarketing #SocialMedia #Marketing

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Hey, I just recorded a Loom (25 mins of custom video stuff) with SEO recommendations for a website (for one of my prospects). I figured it might be beneficial for somebody out there, too. Let me know if you have any questions or if you're struggling with SEO and need help. In the video, I provide an in-depth analysis of our website's SEO workflow, offering a step-by-step breakdown of the key components. I emphasize the critical role of technical SEO in ensuring our website's visibility and performance on search engines. Furthermore, I discuss the importance of resolving meta description and image issues to enhance our website's presentation in search results. Additionally, I delve into the intricacies of keyword optimization, highlighting the process of identifying and implementing relevant keywords to improve our website's ranking. I also explain the significance of conducting thorough keyword research using Ahrefs, a powerful tool that can provide valuable insights into search trends and competition. Moreover, I emphasize the value of building backlinks from competitor sites to strengthen our website's authority and credibility in the eyes of search engines. By leveraging these backlinks, we can enhance our website's visibility and attract more organic traffic. Overall, the video aims to provide a comprehensive understanding of SEO best practices and strategies to optimize our website's performance and visibility in search engine results. Check it out here: https://lnkd.in/gAnNvYtr

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