Sadie Sherran’s Post

I gotta admit, I did laugh at the latest round of clickbait "Technical SEO is overrated." I can't emphasize Aleyda Solís' point enough. It. Depends. On. The. Context. 👋 Technical SEO isn't overrated for large retailers with complex setups using multiple vendor platforms. 👋 Technical SEO isn't overrated for sites with 10million+ URLs. 👋 Technical SEO isn't overrated for mature organizations that must protect the $ value of their organic traffic. Always make sure you apply the proper context. 

To those saying the technical SEO won't move the needle: Here's the effect of moving from CSR to SSR key PDP content, indexing better product images, as well as reviews content along with the relevant structured data: 1) rankings increased for *most* of their targeted non-branded queries 2) multi-image thumbnails and reviews rich results started to get shown. Beware of product pages over-relying on client side rendered JS -especially if it takes too long to load- or lazy loading for key product information, both content and images. Double check what's actually indexed using the GSC URL Inspect tool. Use crawlers like Sitebulb and Screaming Frog to easily assess the gap of what's shown in the raw vs rendered HTML at scale. Technical SEO results might be non-trivial, it all depends on the context, as with everything in SEO! 💸

Technical SEO is crucial for success, especially with common JS-framework setups. If search engines can't see or read your pages, their quality doesn't matter.

#SEO breaking news July 19, 2024 1) How do you currently handle the rendering of your product pages? Aleyda Solís has published an interesting post about the impact of technical SEO: she discusses about moving from client-side rendering (CSR) to server-side rendering (SSR) for key product detail page (PDP) content. I highly recommend reading Aleyda’s post on Linkedin: https://lnkd.in/eYsiWre5 ▪ Source & read more (1a): https://lnkd.in/eYsiWre5 2) Jes Scholz has published an interesting post about the futility of blocking Google-Extended. She outlines 3 key reasons: - It doesn't stop the brand being cited by Gemini - It doesn't stop the brand being referenced by Gemini -  It doesn't delete past training data ▪ Source & read more (2a) - read Jes’s post here on Linkedin: https://lnkd.in/etrsME3n 3) Notes on Google Search and your website (experimental) -> "Update on July 19, 2024: Notes is winding down at the end of July 2024. If you created a note, your notes content is available to download using Google Takeout through the end of August 2024." ▪ Source & read more (3a): https://lnkd.in/eRBZDnuN (developers.google.com) ▪ Source & read more (3b): https://lnkd.in/dCAuFjiC (developers.google.com) 4) Brodie Clark has published a useful post about XML sitemap management, and GSC. Read Brodie’s post here on Linkedin: https://lnkd.in/e6U8GYRS ▪ Source & read more (4a): https://lnkd.in/e6U8GYRS (Linkedin.com) 5) Is Google testing AI Overviews in workspace acccounts in the UK? Source & read more (5a): https://lnkd.in/eFzZjukW (seroundtable.com, by Barry Schwartz) 6) "Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025." Source & read more (6a): https://lnkd.in/d7PgKmYS (developers.googleblog.com) Source & read more (6b): https://lnkd.in/ehQf5M9q (Glenn Gabe) ➡ Read also... SEO breaking news - July 27, 2024: https://lnkd.in/dPYk5Z76 ➡ Read also... SEO breaking news - July 16, 2024: https://lnkd.in/d8YdNSrH ➡ Read also... SEO breaking news - July 14, 2024: https://lnkd.in/deCMpZpG ➡ Read also... SEO breaking news - July 11, 2024: https://lnkd.in/dBvxbFKe #Marketing #Google #DigitalMarketing #MarketingDigital #MarketingDigitale #Digital

Here's a strategy for SEO and managing your website in light of the August Google core updates. SEO Strategy: 1. Focus on quality content: Prioritize well-researched, engaging, and informative content that provides value to your audience. 2. Optimize for user experience: Ensure your website is mobile-friendly, has fast loading speeds, and is easy to navigate. 3. Use natural language: Incorporate natural language and long-tail keywords to improve relevance and ranking. 4. Diversify content formats: Include videos, infographics, and podcasts to cater to different learning styles. 5. Local SEO: If applicable, optimize for local search by including name, address, and phone number (NAP) consistently across directories. Managing Your Website: 1. Regularly update content: Keep your website fresh with new content to signal activity to search engines. 2. Monitor analytics: Track keyword rankings, traffic, and engagement to adjust strategies. 3. Technical SEO: Ensure SSL encryption, XML sitemap submission, and optimize images.

TECH SEO QUESTION: Is there a scenario when you would recommend separate domains or subdomains for technical SEO reasons? GOOGLE ANSWER: Yes. If your site is so large that all the URLs aren't being crawled, then @JohnMueller advised in those scenarios you may want to consider a separate domain or subdomain for some of the static content. JESSICA'S THOUGHTS: [1] This is not a typical scenario. Google can crawl multi-million page websites and assets on the same domain. That being said, you may not have crawl budget to get all the URLs crawled. [2] John Mueller is more recommending it for static content like images, videos, etc. as opposed to HTML pages. This would then free up crawl budget on your main domain to focus on HTML pages. Source from Google's John Mueller comment: https://lnkd.in/gr5JGpDF

What has been the biggest shift in technical SEO in recent years? This is a change in the way Google indexes your content. The more content people create, the more stringent quality filters Google sets for adding you to the index. The principle of marginal utility works not only in economics. The cost of indexing new pages remains the same (and even increases due to the larger number of JS sites), but the value of such pages for search quality decreases with each new unit. Google has enough quality content today to become more picky. The lesson? When launching a new site today or publishing a new page, you should act as if you only have one chance to please Google. Take your time and spend time preparing, and pump out quality pages right away. Do you agree that this is the biggest change in technical SEO in recent times? Or would you choose something else?

SEO Learnings Day 6 Changing Website in coding All changes must be done in back end Check the detail SEO extension for Tags, Keywords, meta description, Use AHREF html to change internal links Learnt Image tag Day 7 Perform site audit ( Google Domain age checker, backlinks, Page speed insight,RA ( referring domain ) Linking websites,and competitor site analysis Day 8 Using Moz Bar, check DA, PA Spam score SEO process Site audit, keyword analysis ,ON PAGE SEO Content optimization OFF page SEO Technical SEO Day 9 Using SERP extension to check in which position the site is ranking Using GoogleGT metrics for loading speed Canonical tags-using canonical tag generators Day 10 Ranking factors, Title, H1, body of teh content, image file name. Alternate text H2- H6, loading speed , mobile & desktop score, DA, RD, canonical tags, Internal links Less important ranking factors, meta description domain age, backlink referring domain, Day 11 OFF page SEO- means changes done during outside teh webpage Article submission Profile creation Local listings Classified listing Forum submission Question and Answers submission Image submission Powerpoint submission Social book marking Directory submission Tools learnt AHREF ,backlinks Detail SEO Extension Mozbar Google Domain age checker SERP extension GoogleGT metrics Canonical tag generators

SEO Learnings Day 6 Changing Website in coding All changes must be done in back end Check the detail SEO extension for Tags, Keywords, meta description, Use AHREF html to change internal links Learnt Image tag Day 7 Perform site audit ( Google Domain age checker, backlinks, Page speed insight,RA ( referring domain ) Linking websites,and competitor site analysis Day 8 Using Moz Bar, check DA, PA Spam score SEO process Site audit, keyword analysis ,ON PAGE SEO Content optimization OFF page SEO Technical SEO Day 9 Using SERP extension to check in which position the site is ranking Using GoogleGT metrics for loading speed Canonical tags-using canonical tag generators Day 10 Ranking factors, Title, H1, body of teh content, image file name. Alternate text H2- H6, loading speed , mobile & desktop score, DA, RD, canonical tags, Internal links Less important ranking factors, meta description domain age, backlink referring domain, Day 11 OFF page SEO- means changes done during outside teh webpage Article submission Profile creation Local listings Classified listing Forum submission Question and Answers submission Image submission Powerpoint submission Social book marking Directory submission Tools learnt AHREF ,backlinks Detail SEO Extension Mozbar Google Domain age checker SERP extension GoogleGT metrics Canonical tag generators

Understanding the mechanism of search engines is the first step to master SEO.   So, in the coming lines we will check in details how Google search works?   The first phase is Crawling; Google uses crawlers to browses the internet, downloads pages and extracts links. Besides, Google turns HTML/CSS/JS files into a visual representation to see content rely on JS.   Next, it’s time to index the pages. Indexing includes: o  Processing and analyzing the textual content, tags, attributes, images and videos o  Calculating signals that Google can use to rank the pages o  Grouping pages within duplicate clusterings o  Selection of the canonical version   Finally, Google serves the results based on: o  Meaning o  Relevance o  Context o  Quality o  Usability     Don't miss my next posts: 1) Hit LIKE now 🧡 2) Leave a comment 🗨 3) Follow me