Jessica Bowman’s Post

This so much... Always telling clients that technical SEO is so important, we cannot guarantee it will have a huge impact (because we can't guarantee anything especially in silo) but 9 times out of 10 it does make a significant difference to rankings, impressions, and traffic.

I gotta admit, I did laugh at the latest round of clickbait "Technical SEO is overrated." I can't emphasize Aleyda Solís' point enough. It. Depends. On. The. Context. 👋 Technical SEO isn't overrated for large retailers with complex setups using multiple vendor platforms. 👋 Technical SEO isn't overrated for sites with 10million+ URLs. 👋 Technical SEO isn't overrated for mature organizations that must protect the $ value of their organic traffic. Always make sure you apply the proper context. 

To those saying the technical SEO won't move the needle: Here's the effect of moving from CSR to SSR key PDP content, indexing better product images, as well as reviews content along with the relevant structured data: 1) rankings increased for *most* of their targeted non-branded queries 2) multi-image thumbnails and reviews rich results started to get shown. Beware of product pages over-relying on client side rendered JS -especially if it takes too long to load- or lazy loading for key product information, both content and images. Double check what's actually indexed using the GSC URL Inspect tool. Use crawlers like Sitebulb and Screaming Frog to easily assess the gap of what's shown in the raw vs rendered HTML at scale. Technical SEO results might be non-trivial, it all depends on the context, as with everything in SEO! 💸

Technical SEO is crucial for success, especially with common JS-framework setups. If search engines can't see or read your pages, their quality doesn't matter.

#SEO breaking news July 19, 2024 1) How do you currently handle the rendering of your product pages? Aleyda Solís has published an interesting post about the impact of technical SEO: she discusses about moving from client-side rendering (CSR) to server-side rendering (SSR) for key product detail page (PDP) content. I highly recommend reading Aleyda’s post on Linkedin: https://lnkd.in/eYsiWre5 ▪ Source & read more (1a): https://lnkd.in/eYsiWre5 2) Jes Scholz has published an interesting post about the futility of blocking Google-Extended. She outlines 3 key reasons: - It doesn't stop the brand being cited by Gemini - It doesn't stop the brand being referenced by Gemini -  It doesn't delete past training data ▪ Source & read more (2a) - read Jes’s post here on Linkedin: https://lnkd.in/etrsME3n 3) Notes on Google Search and your website (experimental) -> "Update on July 19, 2024: Notes is winding down at the end of July 2024. If you created a note, your notes content is available to download using Google Takeout through the end of August 2024." ▪ Source & read more (3a): https://lnkd.in/eRBZDnuN (developers.google.com) ▪ Source & read more (3b): https://lnkd.in/dCAuFjiC (developers.google.com) 4) Brodie Clark has published a useful post about XML sitemap management, and GSC. Read Brodie’s post here on Linkedin: https://lnkd.in/e6U8GYRS ▪ Source & read more (4a): https://lnkd.in/e6U8GYRS (Linkedin.com) 5) Is Google testing AI Overviews in workspace acccounts in the UK? Source & read more (5a): https://lnkd.in/eFzZjukW (seroundtable.com, by Barry Schwartz) 6) "Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025." Source & read more (6a): https://lnkd.in/d7PgKmYS (developers.googleblog.com) Source & read more (6b): https://lnkd.in/ehQf5M9q (Glenn Gabe) ➡ Read also... SEO breaking news - July 27, 2024: https://lnkd.in/dPYk5Z76 ➡ Read also... SEO breaking news - July 16, 2024: https://lnkd.in/d8YdNSrH ➡ Read also... SEO breaking news - July 14, 2024: https://lnkd.in/deCMpZpG ➡ Read also... SEO breaking news - July 11, 2024: https://lnkd.in/dBvxbFKe #Marketing #Google #DigitalMarketing #MarketingDigital #MarketingDigitale #Digital

The 15 Most Common Technical SEO Issues after a Study on Over 1 Million Domains ( Opportunities In SEO Field ) 1. 3XX redirect – 95.2% of sites 2. HTTP to HTTPS redirect – 88% of sites 3. Missing alt attributes – 80.4% of sites 4. Meta description tag missing or empty – 72.9% of sites 5. Slow page – 72.3% of sites 6. Page and SERP titles do not match – 68.5% of sites 7. Page has only one dofollow incoming internal link – 66.2% of sites 8. Title too long – 63.2% of sites 9. Page has links to redirect – 62.7% of sites 10. H1 tag missing or empty – 59.5% of sites 11. Meta description too short – 59.2% of sites 12. Open Graph tags incomplete – 56% of sites 13. Meta description too long – 54.5% of sites 14. Multiple H1 tags – 51.3% of sites 15. Meta description tag missing or empty (non-indexable page) – 50.8% of sites

SEO 𝒄𝒂𝒏 be a quick win, just like it has been for this client I've been working with since March 2024. But... In this case, like most 'quick win SEO' case studies, the reason traffic improved so quickly is because a technical issue was spotted and fixed early on, resulting in instantaneous traffic increases. I discovered that the URLs for some of their top performing pages had been changed a few months prior, with no redirects added. The new URLs had not picked up much traffic at all. In this instance, I suggested reverting back to the old URLs, which was quickly implemented and boom, traffic started returning straight away. I am fully expecting Clicks to continue rising over the next few months, as there are other issues with previously high performing content being removed, inconsistencies with hreflang, a lack of redirects from a previous domain and more! So, plenty of traffic improvements are being made with technical SEO alone. No new content. No new backlinks. No on page optimisation. Just crawling the site, investigating strange patterns in the data and suggesting the fix. Quick, easy wins. Long live technical SEO!

SEO Learnings Day 6 Changing Website in coding All changes must be done in back end Check the detail SEO extension for Tags, Keywords, meta description, Use AHREF html to change internal links Learnt Image tag Day 7 Perform site audit ( Google Domain age checker, backlinks, Page speed insight,RA ( referring domain ) Linking websites,and competitor site analysis Day 8 Using Moz Bar, check DA, PA Spam score SEO process Site audit, keyword analysis ,ON PAGE SEO Content optimization OFF page SEO Technical SEO Day 9 Using SERP extension to check in which position the site is ranking Using GoogleGT metrics for loading speed Canonical tags-using canonical tag generators Day 10 Ranking factors, Title, H1, body of teh content, image file name. Alternate text H2- H6, loading speed , mobile & desktop score, DA, RD, canonical tags, Internal links Less important ranking factors, meta description domain age, backlink referring domain, Day 11 OFF page SEO- means changes done during outside teh webpage Article submission Profile creation Local listings Classified listing Forum submission Question and Answers submission Image submission Powerpoint submission Social book marking Directory submission Tools learnt AHREF ,backlinks Detail SEO Extension Mozbar Google Domain age checker SERP extension GoogleGT metrics Canonical tag generators

The 15 Most Common Technical SEO Issues after a Study on Over 1 Million Domains ( Opportunities In SEO Field ) 1. 3XX redirect – 95.2% of sites 2. HTTP to HTTPS redirect – 88% of sites 3. Missing alt attributes – 80.4% of sites 4. Meta description tag missing or empty – 72.9% of sites 5. Slow page – 72.3% of sites 6. Page and SERP titles do not match – 68.5% of sites 7. Page has only one dofollow incoming internal link – 66.2% of sites 8. Title too long – 63.2% of sites 9. Page has links to redirect – 62.7% of sites 10. H1 tag missing or empty – 59.5% of sites 11. Meta description too short – 59.2% of sites 12. Open Graph tags incomplete – 56% of sites 13. Meta description too long – 54.5% of sites 14. Multiple H1 tags – 51.3% of sites 15. Meta description tag missing or empty (non-indexable page) – 50.8% of sites

Basics of Technical SEO You Definitely Need to Do 1. Canonical URL Ensure each page has a canonical URL to prevent duplicate content issues. Helps search engines understand which version of a page to index. 2. Site Map Submission Submit your sitemap to search engines like Google using GSC. Helps search engines discover and index all your important pages. 3. Use HTTPS Secure your site with HTTPS to protect user data. Improves trust and can boost your search engine ranking. 4. Ensure One Version of Your Site Avoid duplicate content by redirecting all URLs to a single version (e.g., https://www.example.com or https://example.com). Consolidates page authority and improves SEO. 5. Use Mobile-Friendly Site Ensure your website is responsive and performs well on mobile devices. Recently google prefers mobile crawling bot(mobile-first indexing), so mobile optimization is crucial for SEO. 6. Fix Broken Pages Regularly check and fix broken links and pages using redirecting. Improves user experience and ensures search engines can crawl your site effectively. Implement these basics to improve your site's technical SEO. Follow us for more Detailed insights of this is on the way for you!