Simon Panting

In 60s, I’ll teach you how to master static creatives ⬇️ (The secrets behind some of our highest-converting statics) 1. Social proof is non-negotiable. ↳ Include authentic ratings & PR coverage for a high CTR. 2. Never be generic 😪 ↳ Make copy and TOV personalised to your ICP, call out specific pain points. 3. Authenticity beats aesthetic. ↳ Audiences are bored of sameness. 4. Minimal copy + native visuals = high CVR. ↳ For eg: tweets, threads, notes app, and dms. 5. Templatise and replicate winning concepts. ↳ Don’t try reinventing the wheel each time. 6. Leverage tried and tested performers. ↳ Eg: split screens, obscure hooks, and AI imagery. 7. Re-engage MOF/BOF customers with an offer/discount. In times like these, EVERYONE wants to save costs. These 7 strategies will push the reader over the edge to hit purchase. Steal them to scale your brand’s statics ✅ If you liked this post, you’ll love the free resources on our website (articles, templates, swipe files, etc..) - it’s all free! Bonus: you’ll get weekly newsletters on how to grow your business! Join hundreds of other subscribers here: 👇 https://lnkd.in/gtFUVa-w #Consulting #Business #Businessgrowth #Brand #Marketing #DigitalMarketing #BrandStrategy #Advertising #MarketResearch #CustomerEngagement #BusinessGrowth #SocialMediaMarketing #ContentMarketing #CustomerExperience #BrandBuilding #MarketingStrategy #Sales #ProductMarketing #TargetAudience #OnlineMarketing #MarketingTips #MarketingTrends #LinkedInMarketing #Networking

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Want to ACTUALLY understand your customers? Delete your buyer personas... and ask your customers MORE. 👉 Stop guessing their problems - add a single question to your checkout flow asking why they chose you (this is gold for marketing copy). 👉 Use quiz funnels instead of generic lead magnets - people love sharing about themselves when you make it fun 👉  Run polls in your Instagram stories (but here's the trick: make the options spark discussion in DMs) Zero-party data can transform your marketing. Start listening instead of just selling! #AI #customerinsights #zeropartydata #marketresearch

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Maximize profits with SEO, lead the market with MaxPoint Media! Learn more at MaxPoint Media

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How you use long tail keywords makes them so much more valuable than the sum of their search volume. When you break it down each modifier kickstarts a course of action for a complete multi-channel campaign. For example...let's take the phrase "vegan pizza delivery in Brooklyn after midnight". Each part of the phrase can guide your marketing approach. What do I mean? Well.... "vegan" - Tells you audience affinity. This can inform you where to distribute the content, nurture influencer collabs, and seek backlinks. "pizza delivery" = Tells you intent. This could drive your GBP categories, on page CTAs, your ad campaigns, schema markup, and visual imagery. "Brooklyn" = Geolocates your citation campaigns, local ads, social shares, email segments, even print placements, and sponsorships. "after midnight" = Let's you know to update your GBP hours, target your ads at certain times of day, schedule social posts, and even take out local radio ads on the late night show. It's all there in one phase. Find out more about How to Use Long Tail Keywords in my latest post: https://lnkd.in/dYD5E9JQ

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With a few strategic tweaks, Meta's Catalog Ads can help you smash your growth goals. Should you use broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog.

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We're excited to have partnered with FreeWheel on their new report examining how our industry can unlock CTV's potential for independent programmatic demand. Read the report to learn more about how this dynamic market segment is activating on premium video and the forces driving its growth: https://hubs.ly/Q02xswWp0

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In our latest Win Report, we’ll show you how a simplified sign-up flow increased conversions by 12%. https://lnkd.in/eWreYTK7 #CRO #simplification #winreport

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When Google Ads Go Rogue on Twitter (I mean, X) 😬 Google Ads and X have a partnership where your ads can be auto-placed on X, but you can opt out if you wish. Here's how I navigated the fix: 1. Click Campaigns on the far left 2. On the middle panel, go to "Audiences, Keywords, and Content." 3. Scroll down to "Content." 4. You'll see the "Exclusions" section on the dashboard to the right, just scroll down. 5. Click the "Edit Exclusions" link on the top right 6. Go to Apps, and search for Twitter, which comes up as X, check it, and save. 🙋‍♀️I was today years old when I learned about the partnership from this article: Advertisers say their Google ads are showing up on X. Why? (marketingbrew.com)

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Discover the secrets to creating a high-performing Google Ads campaign that drives real results.  From setting clear goals to optimizing your bids, this step-by-step guide will help you transform your Google Ads strategy and take your business to new heights.  Learn how to: ✅ Boost your ROI ✅ Optimize your bids ✅ Create effective ad copy ✅ Target the right audience ✅ Maximize your conversions Read now and unlock the full potential of Google Ads for your business! Click here to read the full blog: 👉https://lnkd.in/e7BJj9Af     #googleads #advertisingtips #digitalmarketing #onlineadvertising

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The Cost of a Misaligned Marketing Tech Stack: ❌ Wasted budget on redundant tools ❌ Missed opportunities due to inefficient workflows ❌ Frustrated team struggling with clunky integrations Don't let a misaligned tech stack hold you back! Learn how to choose the right tools that work together to drive results in our latest blog: https://lnkd.in/ghf-D3A3 #techstack #strategicmarketing #marketingagency #inboundmarketing

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Have you ever downloaded an app only to forget about it later? Playable ads break that cycle. In Singular’s Winning with Creatives Guide, learn how CRAFTSMAN+ drove a +72% faster time to install with playable ads for DraftKings. Download a copy of Singular’s guide and start boosting your app’s performance with playables today! 🚀✨ https://hubs.li/Q02Dv8Fw0 #creativeguide

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Discover how to create effective Google Ads Demand Gen campaigns with our simple guide. Learn about ad formats, sizes, and best practices to reach up to 2.9 billion users across YouTube, Gmail, and Discover feeds. #googleadsdemandgencampaigns #demandgencampaigns #demandgengoogleads #googleadsdemandgen #demandgencampaignsgoogleads

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🚨 Ads Manager Feature Launch: Select Quora advertisers running CPC campaigns now have access to CPC Auto-bidding! Learn more about this powerful budget optimization tool and how to get started.

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