Simon Panting’s Post

To those saying the technical SEO won't move the needle: Here's the effect of moving from CSR to SSR key PDP content, indexing better product images, as well as reviews content along with the relevant structured data: 1) rankings increased for *most* of their targeted non-branded queries 2) multi-image thumbnails and reviews rich results started to get shown. Beware of product pages over-relying on client side rendered JS -especially if it takes too long to load- or lazy loading for key product information, both content and images. Double check what's actually indexed using the GSC URL Inspect tool. Use crawlers like Sitebulb and Screaming Frog to easily assess the gap of what's shown in the raw vs rendered HTML at scale. Technical SEO results might be non-trivial, it all depends on the context, as with everything in SEO! 💸

Technical SEO is crucial for success, especially with common JS-framework setups. If search engines can't see or read your pages, their quality doesn't matter.

This so much... Always telling clients that technical SEO is so important, we cannot guarantee it will have a huge impact (because we can't guarantee anything especially in silo) but 9 times out of 10 it does make a significant difference to rankings, impressions, and traffic.

#SEO breaking news July 19, 2024 1) How do you currently handle the rendering of your product pages? Aleyda Solís has published an interesting post about the impact of technical SEO: she discusses about moving from client-side rendering (CSR) to server-side rendering (SSR) for key product detail page (PDP) content. I highly recommend reading Aleyda’s post on Linkedin: https://lnkd.in/eYsiWre5 ▪ Source & read more (1a): https://lnkd.in/eYsiWre5 2) Jes Scholz has published an interesting post about the futility of blocking Google-Extended. She outlines 3 key reasons: - It doesn't stop the brand being cited by Gemini - It doesn't stop the brand being referenced by Gemini -  It doesn't delete past training data ▪ Source & read more (2a) - read Jes’s post here on Linkedin: https://lnkd.in/etrsME3n 3) Notes on Google Search and your website (experimental) -> "Update on July 19, 2024: Notes is winding down at the end of July 2024. If you created a note, your notes content is available to download using Google Takeout through the end of August 2024." ▪ Source & read more (3a): https://lnkd.in/eRBZDnuN (developers.google.com) ▪ Source & read more (3b): https://lnkd.in/dCAuFjiC (developers.google.com) 4) Brodie Clark has published a useful post about XML sitemap management, and GSC. Read Brodie’s post here on Linkedin: https://lnkd.in/e6U8GYRS ▪ Source & read more (4a): https://lnkd.in/e6U8GYRS (Linkedin.com) 5) Is Google testing AI Overviews in workspace acccounts in the UK? Source & read more (5a): https://lnkd.in/eFzZjukW (seroundtable.com, by Barry Schwartz) 6) "Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025." Source & read more (6a): https://lnkd.in/d7PgKmYS (developers.googleblog.com) Source & read more (6b): https://lnkd.in/ehQf5M9q (Glenn Gabe) ➡ Read also... SEO breaking news - July 27, 2024: https://lnkd.in/dPYk5Z76 ➡ Read also... SEO breaking news - July 16, 2024: https://lnkd.in/d8YdNSrH ➡ Read also... SEO breaking news - July 14, 2024: https://lnkd.in/deCMpZpG ➡ Read also... SEO breaking news - July 11, 2024: https://lnkd.in/dBvxbFKe #Marketing #Google #DigitalMarketing #MarketingDigital #MarketingDigitale #Digital

Here's a strategy for SEO and managing your website in light of the August Google core updates. SEO Strategy: 1. Focus on quality content: Prioritize well-researched, engaging, and informative content that provides value to your audience. 2. Optimize for user experience: Ensure your website is mobile-friendly, has fast loading speeds, and is easy to navigate. 3. Use natural language: Incorporate natural language and long-tail keywords to improve relevance and ranking. 4. Diversify content formats: Include videos, infographics, and podcasts to cater to different learning styles. 5. Local SEO: If applicable, optimize for local search by including name, address, and phone number (NAP) consistently across directories. Managing Your Website: 1. Regularly update content: Keep your website fresh with new content to signal activity to search engines. 2. Monitor analytics: Track keyword rankings, traffic, and engagement to adjust strategies. 3. Technical SEO: Ensure SSL encryption, XML sitemap submission, and optimize images.

TECH SEO QUESTION: Is there a scenario when you would recommend separate domains or subdomains for technical SEO reasons? GOOGLE ANSWER: Yes. If your site is so large that all the URLs aren't being crawled, then @JohnMueller advised in those scenarios you may want to consider a separate domain or subdomain for some of the static content. JESSICA'S THOUGHTS: [1] This is not a typical scenario. Google can crawl multi-million page websites and assets on the same domain. That being said, you may not have crawl budget to get all the URLs crawled. [2] John Mueller is more recommending it for static content like images, videos, etc. as opposed to HTML pages. This would then free up crawl budget on your main domain to focus on HTML pages. Source from Google's John Mueller comment: https://lnkd.in/gr5JGpDF

SEO Learnings Day 6 Changing Website in coding All changes must be done in back end Check the detail SEO extension for Tags, Keywords, meta description, Use AHREF html to change internal links Learnt Image tag Day 7 Perform site audit ( Google Domain age checker, backlinks, Page speed insight,RA ( referring domain ) Linking websites,and competitor site analysis Day 8 Using Moz Bar, check DA, PA Spam score SEO process Site audit, keyword analysis ,ON PAGE SEO Content optimization OFF page SEO Technical SEO Day 9 Using SERP extension to check in which position the site is ranking Using GoogleGT metrics for loading speed Canonical tags-using canonical tag generators Day 10 Ranking factors, Title, H1, body of teh content, image file name. Alternate text H2- H6, loading speed , mobile & desktop score, DA, RD, canonical tags, Internal links Less important ranking factors, meta description domain age, backlink referring domain, Day 11 OFF page SEO- means changes done during outside teh webpage Article submission Profile creation Local listings Classified listing Forum submission Question and Answers submission Image submission Powerpoint submission Social book marking Directory submission Tools learnt AHREF ,backlinks Detail SEO Extension Mozbar Google Domain age checker SERP extension GoogleGT metrics Canonical tag generators

Results of Fixing Technical SEO and Proper Internal Linking I received this a month ago, and the main keyword was not even in the top 100 spots, so I started auditing the website with screaming frog, manual audit, and action performed below; Fixed all 301 errors (More than 100) 404 errors fixed (Around 30-40 errors) Fixed URL structure Update entire content with Surfer SEO Product pages optimized Blog page interlink errors fixed (Anchor text errors) Added NLP to the product pages and category pages Wrote a complete article for the category page Given some Pinterest and Twitter shares I still believe that Basic SEO is the real game changer. Always work on basics like crawl budget, crawl depth, page titles, meta descriptions, Internal Linking, and Content optimization. Repost to Help Others.. Follow me for Daily SEO Tips..!

SEO Learnings Day 6 Changing Website in coding All changes must be done in back end Check the detail SEO extension for Tags, Keywords, meta description, Use AHREF html to change internal links Learnt Image tag Day 7 Perform site audit ( Google Domain age checker, backlinks, Page speed insight,RA ( referring domain ) Linking websites,and competitor site analysis Day 8 Using Moz Bar, check DA, PA Spam score SEO process Site audit, keyword analysis ,ON PAGE SEO Content optimization OFF page SEO Technical SEO Day 9 Using SERP extension to check in which position the site is ranking Using GoogleGT metrics for loading speed Canonical tags-using canonical tag generators Day 10 Ranking factors, Title, H1, body of teh content, image file name. Alternate text H2- H6, loading speed , mobile & desktop score, DA, RD, canonical tags, Internal links Less important ranking factors, meta description domain age, backlink referring domain, Day 11 OFF page SEO- means changes done during outside teh webpage Article submission Profile creation Local listings Classified listing Forum submission Question and Answers submission Image submission Powerpoint submission Social book marking Directory submission Tools learnt AHREF ,backlinks Detail SEO Extension Mozbar Google Domain age checker SERP extension GoogleGT metrics Canonical tag generators

⚠️ Google's March 2024 Update⚠️ Don't Get Chopped! What Not To Do After Google's March 2024 Update The March 2024 update sent shockwaves through the SEO world, with Google cracking down on low-quality content and spammy tactics. While you work on reclaiming your SERP position, here are some critical things to avoid: 1. Avoid mass link building through buying links, exchanges, or automated tools. 2. Avoid excessive keyword use and prioritize creating informative, user-focused content with natural keyword integration 3. Prioritize user engagement signals like likes, shares, and time on site by creating content that resonates with your audience. 4. Optimize technical SEO by addressing slow loading times, mobile-unfriendliness, and broken links for a better user experience. 5. Avoid copying content or using black hat tactics; focus on originality and ethical SEO for Google's trust. Remember: The goal is to create a website that offers genuine value to users. By prioritizing quality content, user experience, and ethical SEO practices, you'll not only recover from the update but also build a website that thrives in the long run.