Beverage alcohol consumption has undergone significant changes in recent years, influenced heavily by the pandemic and evolving preferences of younger consumers aged 21 and older. I joined Joan Holleran Driggs for an episode of Circana’s Growth Insights podcast to explore these shifts and offer insights into what we can expect for 2024 and beyond. Here are the key takeaways: 🍺 Traditionally, adults aged 21+ started with beer or wine. Now, many young adults are beginning with ready-to-drink (RTD) beverages, particularly spirits-based options. 📉 Despite a plethora of choices, overall beverage alcohol consumption is softening across generations. However, premium beverages are still experiencing growth. 🥤 The appeal of RTD beverage alcohol among younger consumers is largely due to innovative packaging, including on-the-go options like ball form, slim cans, and aseptic packaging. 🥃 Whiskey, tequila, spirits-based RTDs, and imported beer from Mexico continue to drive the beverage alcohol market. Listen to the full episode here: https://lnkd.in/gqRdf9Xd #Circana #BeverageAlcohol #RTD #GenerationalTrends #PremiumBeverages #CircanaGrowthInsights
Scott Scanlon’s Post
More Relevant Posts
-
Gen Z (1997 and 2012), are changing the alcoholic beverage market. 27% of the generation, claim they never drink. The industry is responding. Traditional giants in the alcohol space are branching out and delving into creative products and nonalcoholic offerings.Gen Z’s ‘promiscuous’ relationship to beverages is changing the industry. As alcohol moderation rises, a desire for drinks to fit a multitude of occasions drive the generation’s purchases, according to experts. https://lnkd.in/dkqhJCeX
Food Dive Trendline on How the beverage category is shifting
fooddive.com
To view or add a comment, sign in
-
Another data point on beverage alcohol consumption declines. The key segment of LDA-24 are binge drinking less each year. It’s simply less cool to get drunk now. This is good for health care, but bad for beverage alcohol companies long term as a large percentage of volume comes from high consumption individuals and occasions. Low alcohol beverages will reign supreme in the coming years, in my view. Companies that ignore these trends will do so at their peril. Likely to see acquisitions of non alcoholic companies by large beverage alcohol companie. They will target smaller companies leading in non alcoholic or low alcohol segments so they can continue to grow.
To view or add a comment, sign in
-
𝐍𝐞𝐰 𝐀𝐥𝐜𝐨𝐡𝐨𝐥 𝐋𝐚𝐛𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐟𝐨𝐫 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 & 𝐍𝐞𝐰 𝐙𝐞𝐚𝐥𝐚𝐧𝐝 𝐚𝐫𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐰𝐚𝐲! 𝐂𝐡𝐞𝐜𝐤 𝐢𝐭 𝐨𝐮𝐭 👇 Australia and New Zealand are taking steps towards changes in alcoholic beverage labels, driven by health-conscious consumers looking for clear ingredient information. The Food Standards Australia New Zealand (FSANZ) is gaining support to introduce new labelling standards that display carbohydrate, sugar, and energy values on alcohol labels in late 2024 or early 2025. At QLM, we’re here to help alcoholic beverage manufacturers stay ahead of these shifts with compliant, high-quality labels. ➡ Swipe through to see what’s changing and how QLM can support your brand. ▶ Click the link to the full article: https://lnkd.in/gqyPe4mh #QLMGroup #QLMLabels #AlcoholLabels #LabellingStandards
To view or add a comment, sign in
-
The non-alcoholic beverage sector is witnessing a significant surge in popularity, fueled by health-conscious consumers and individuals looking for alcohol alternatives. SPINS recent report delves into the changing dynamics of non-alcoholic drinks, analyzing the drivers behind this expansion and spotlighting pivotal trends. Explore the newest developments in the industry, such as the emergence of mocktails, euphorics, and functional beverages. We share a perspective on mindful drinking, too. Snag the report here: https://lnkd.in/eDRpKsYF
To view or add a comment, sign in
-
The latest NIAAA Surveillance report examines trends in apparent alcohol consumption in the United States. Findings are based on alcoholic beverage sales data, collected from the States or the National Alcohol Beverage Control Association by the Alcohol Epidemiologic Data System (AEDS), and various reports produced by beverage industry sources. Read the report here: https://go.nih.gov/ZkVgO20
To view or add a comment, sign in
-
Discover the cascading impacts of GLP-1 weight-management medications on food and beverage equities. Are apprehensions in the market exaggerated? Get the latest: https://amcen.co/43dlPl4. #weightlossdrugs #foodindustry #GLP1
Will Weight-Loss Drugs Sack the Snack Food Industry?
connect.americancentury.com
To view or add a comment, sign in
-
🇹🇭 Through WTO notification G/TBT/N/THA/747/Add.1 issued on November 22, 2024, #Thailand officially communicated a new regulation governing the packaging and labeling of alcoholic beverages, Notification of the Alcoholic Beverages Control Re: Rules, Procedure and Condition, on Packaging Including Warning Statement of Alcoholic Beverages Produced or Imported. The regulation mandates specific warning statements on all alcoholic beverage packaging. Please click the link below for more details. #packaging #labeling #alcoholic #beverages #alcohol #drinks #regulation #regulatorycompliance #foodandbeverage
Thailand Announces New Regulation for Alcoholic Beverage Packaging to the WTO | ChemLinked
food.chemlinked.com
To view or add a comment, sign in
-
Check out Food Dive's article about how Gen Z's #moderation of #alcohol is changing the #beverage industry. Consumers born between 1997 and 2012, are changing the scope of the #alcoholic beverage market. Nearly one-third, 27% of the generation, claim they never #drink — something the industry is quickly adjusting to. Traditional giants in the #alcohol space are branching out to offer more #nonalcoholic drinks. https://lnkd.in/dtCHg8ZK
How Gen Z’s ‘promiscuous’ relationship to beverages is changing the industry
fooddive.com
To view or add a comment, sign in
-
🔎 Key trends in the Ready-to-Drink (RTD) beverage market in Europe show a clear preference for healthier options and popular flavors like vanilla. Additionally, RTD beverages are becoming a preferred choice for on-the-go protein intake. These insights provide valuable understanding of current market dynamics and consumer preferences.
To view or add a comment, sign in
-
#alcohol #valiantglass #trends Global Low/No Alcohol Market Trends in 2024! The world's leading alcohol beverage data research organization, shows that the sales volume of the no/low alcohol category is expected to grow at a compound annual growth rate of 6% between 2023 and 2027. This actually represents more modest growth than in past years, but is typical of an increasingly mature market. However, the survey data also shows that there are large differences between different market segments. Growth slowed, but strong growth is expected in the next few years. No alcohol, low alcohol Non-alcoholic beverages have proven to be a much larger market, both in terms of size and growth potential: they now account for two-thirds of all no/low alcohol beverage sales. Of these, beer and cider account for the largest share: 72%. The non-alcoholic beverages will continue to take share from traditional alcoholic beverages: by 2027, non-alcoholic beverages are expected to account for nearly 4% of total alcoholic beverage volume in the top ten markets. However, it would be a mistake to interpret this as a direct consumer preference to abstain from alcohol. Rather than abstaining from alcohol altogether, people may increasingly seek to switch between no/low alcohol products and full alcohol beverages. If you want to know more,plz follow me or send my massage. WhatsApp:+86 13774982638
To view or add a comment, sign in
Fascinating insights into the evolving beverage alcohol market trends. 🍹 Excited to see what the future holds. 🚀