We Are Up’s Post

Check out Food Dive's article about how Gen Z's #moderation of #alcohol is changing the #beverage industry. Consumers born between 1997 and 2012, are changing the scope of the #alcoholic beverage market. Nearly one-third, 27% of the generation, claim they never #drink — something the industry is quickly adjusting to. Traditional giants in the #alcohol space are branching out to offer more #nonalcoholic drinks. https://lnkd.in/dtCHg8ZK

🔥 Canned alcoholic beverages are experiencing a surge in popularity, becoming a major force in the beverage landscape. 🔥 The market for these convenient and portable drinks is projected to grow rapidly, reaching an estimated $13.37 billion by 2028, with a compound annual growth rate (CAGR) of 13.9%. This impressive growth can be attributed to several key factors, including the increasing premiumization of products, the expanding demographic appeal of canned drinks, and the rising popularity of hard seltzers. As consumers seek convenience without sacrificing quality, ready-to-drink (RTD) cocktails and other canned beverages have tapped into a cultural shift toward easy-to-enjoy, on-the-go alcoholic options. Additionally, regulatory changes and greater societal acceptance have further normalized canned alcoholic beverages, making them a staple at social gatherings, events, and outdoor activities. Several major trends are set to shape the canned alcohol market in the coming years. Sustainability and eco-friendly packaging are increasingly important, as consumers seek out brands that prioritize environmentally conscious production and materials. Innovation in flavor combinations has also become a driving force, with companies experimenting with bold, unique offerings that appeal to a wide range of palates. The rise of low-calorie and low-sugar options aligns with growing consumer demand for healthier alternatives, especially as fitness-conscious individuals look for ways to enjoy alcohol without excess calories. Collaborations and limited-edition releases continue to generate excitement and exclusivity in the market, while the expansion of online retail and direct-to-consumer (DTC) sales has made it easier than ever for consumers to access their favorite canned alcoholic beverages. These factors, combined with favorable global economic conditions, are propelling the market forward and establishing canned alcoholic beverages as a key player in the future of the alcohol industry. More on our site... Visit us today! ▪️ www.Somm.Site #beverage #alcohol #sales #marketing #liquor #beer #hospitality #hotels #restaurants #digitalmarketing #technology #innovation #fyi

The alcohol and beverage industry is witnessing a significant realignment as companies adapt to evolving consumer preferences and innovate to stay competitive. That and a lot more will be discovered in this report!   #BeverageIndustry #AlcoholMarket #InnovationInBeverage #ConsumerTrends #CraftBeerRevolution #ReadyToDrink #NonAlcoholicOptions #BeverageTrends #MarketDynamics David Volpicelli https://lnkd.in/dFkpcNRK

Notable via read CNN Leah Asmelash around the wide array of better for you beverage options now on the market.   Coming out of the pandemic, many consumers have chosen to proactively live a more mindful, conscious lifestyle which trickles down the way in which they live their day-to-day lives as well as the products they choose to purchase.   We have witnessed first-hand when sampling Sly™ across the country across all age groups, buyers, brokers, distributors and beyond – the interest in better-for-you products (and ingredients) as well as explicit requests for beverage brands to continue to ‘raise the benefit bar’ so to speak. People expect their drinks to do more and to do good for society and we couldn’t be more bullish on this… Nootropics, Adaptogenic drinks, beverages featuring Rhodiola, Ashwagandha, L-Theanine, with less sugar, caffeine and calories to improve focus and energy while reducing stress speaks to the healthier balance a new generation of consumers craves....which is important to us as people, and as a company.   To read the full article, click the link below: https://lnkd.in/gyBT7dx8

Watch for new trends in the #NonAlcoholic drinks industry, as research from NielsenIQ shows a rapid growth in consumption from sober-curious adults. Included in those key #trends is the evolution of #GenZ’s drinking habits, with initial research suggesting younger generations are drinking less. In the US, alcoholic beverages #ECommerce platform Drizly says that 23% of Gen Z and 24% of millennial respondents reported drinking non-alcoholic beer, wine or spirits often, while only 6% of Gen X and 1% of boomers said the same. Explore other key trends to watch in the non-alcoholic drinks industry, here: https://on.bcg.com/43YJyWy

Exciting news for beverage enthusiasts! 🥤 Our latest report on UK Beverages Consumption Trends and Forecasts Tracker, Q4 2023, reveals that the market size reached a staggering 11.9 billion liters! 📈 Dive into the essential data showcasing key products and their consumption volumes. https://lnkd.in/gew-AhAt #foodservice #consumer #BeverageTrends #UKMarketInsights 

The UK is more strict than Canada and the US when it comes to claiming your beverage is "non-alcoholic" or "alcohol-free". Currently, for a beverage to be considered non-alcoholic in Canada, it must contain an ABV of 0.5% or less. In the UK, it's an (impossibly) low 0.05%. I agree with Laura Willoughby MBE of Club Soda in this article - the UK should align it's threshold with that of Canada and the US. Why is 0.05% "impossibly" low? Because water is essentially one of the only beverages guaranteed to have an abv of 0.05% or less. Many everyday food and beverage items contain some trace amounts of alcohol. Bread. Over-ripe bananas. Even your grocery store orange juice could contain an abv somewhere around the 0.5% mark depending on the oranges, their ripeness, etc. Extracts, flavours, essences, distillates - all derived using ethyl alcohol (i.e. "drinking" alcohol). We learned early on we had to specifically request samples not be derived using ethyl alcohol as our early benchtops were over the the 1.1% abv threshold in Canada requiring you to label your product as alcoholic! Even with the 0.5% non-alcoholic threshold in Canada, we have to be conscious about what ingredients we're using, how they are derived, and what we can genuinely claim to be "alcohol-free". Raising the non-alcoholic threshold to 0.5% in the UK recognizes the proliferation of non-alcoholic options in the market, allows more non-alcoholic brands to grow, and ultimately provides consumers with more meaningful options.

🌱 Non-Alcoholic Beverages Are Booming! 🌱 As consumer preferences shift, non-alcoholic drinks are rising to meet demand for mindful and healthier choices. SPINS latest report, Food For Thought: The Rise of Non-Alcoholic Drinks, dives into this trend, exploring the innovation and market growth happening in this category. Check out the full report to see how brands are catering to wellness-focused consumers with exciting new options. 🍹🌿 https://lnkd.in/gKetBPmn #NonAlcoholic #ConsumerTrends #MindfulDrinking #SPINS #FoodAndBeverage

As more consumers prioritize health and mindful drinking, the demand for non-alcoholic beverages is rapidly increasing. From alcohol-free spirits to low-alcohol wines and premium mocktails, these innovative offerings are redefining social drinking. But with premium ingredients and specialized production methods, the cost of these beverages is starting to rival traditional alcoholic options. The question now is: will the price point deter consumers or will the value of wellness and moderation keep this market thriving? It’s an evolving trend that businesses in the food and beverage industry must watch closely. What are your thoughts on the rise of non-alcoholic drinks and their impact on the market?

The beverage alcohol market is shifting towards convenience, premiumization, and flavour experimentation. From ready-to-drink cocktails to low- and no-alcohol options, consumers are increasingly looking for bold, complex flavours with a health-conscious twist. Whether it’s through exotic botanicals or artisanal flavour profiles, we’re dedicated to creating innovative solutions that align with these emerging trends. Let us help you capture the future of beverage alcohol with flavours that excite and engage. #AlcoholTrends #FlavourInnovation #ReadyToDrink #PremiumFlavors #LowAlcohol #Alcoholicbeverages #DrinkIndustry #BeverageTrends #AlcoholicBeverageTrends