Sluys International NV’s Post

The beverage alcohol market is shifting towards convenience, premiumization, and flavour experimentation. From ready-to-drink cocktails to low- and no-alcohol options, consumers are increasingly looking for bold, complex flavours with a health-conscious twist. Whether it’s through exotic botanicals or artisanal flavour profiles, we’re dedicated to creating innovative solutions that align with these emerging trends. Let us help you capture the future of beverage alcohol with flavours that excite and engage. #AlcoholTrends #FlavourInnovation #ReadyToDrink #PremiumFlavors #LowAlcohol #Alcoholicbeverages #DrinkIndustry #BeverageTrends #AlcoholicBeverageTrends

The mindful drinking movement is headed towards long-term product potential, spanning across generations. While #alcohol may be overlooked as just a #beverage, it is one that traditionally brings social interaction in moments of celebration and adventure. In a recent Perfumer & Flavorist+ article,, Innovation & Analytical Manager, Liz Kreger and Master Flavorist, Darrel Terry, speak to the trend of how low/no alcohol consumers are still looking for the experiences associated with drinking. To achieve this, beverage makers will need to master the complex process of achieving #flavor and #mouthfeel: bit.ly/3ApnXvK

Big thanks to IWSR for the incredibly insightful report on the state of the beverage industry. Great to see the below positive data points specifically surrounding the non-alcohol industry and the continued promise for the industry this year and beyond. We couldn’t agree more that we’re hitting a notable inflection point with consumers who realize they should be drinking and living better – being able to provide drinkers worldwide with a delicious alternative to alcohol with the same memorable flavor and quality is something we pride ourselves on. See below for the full write-up on the non-alcohol section of the wider report: “No-alcohol buoyed as moderation goes mainstream All no-alcohol categories recorded impressive gains in 2023: global no-alcohol beer volumes were up +6%, still/sparkling wine grew by +7%, and no-alcohol spirits continued their recent double-digit growth with a +15% volume surge. In value terms, growth was higher still. The latest Bevtrac consumer data from IWSR indicates that no-alcohol is the only market segment with positive momentum, driven by year-on-year increases in the no-alcohol drinker population in several key markets, including India, China, the UK, and the US. As moderation enters the mainstream, it is being embraced by consumers for financial as well as health reasons, leading to long-term lifestyle changes. Regulatory pressures in a number of global markets reinforce these trends, as does the influence of guidance on alcohol consumption from governments and world agencies.”

Exciting news for beverage enthusiasts! 🥤 Our latest report on UK Beverages Consumption Trends and Forecasts Tracker, Q4 2023, reveals that the market size reached a staggering 11.9 billion liters! 📈 Dive into the essential data showcasing key products and their consumption volumes. https://lnkd.in/gew-AhAt #foodservice #consumer #BeverageTrends #UKMarketInsights 

The alcohol and beverage industry is witnessing a significant realignment as companies adapt to evolving consumer preferences and innovate to stay competitive. That and a lot more will be discovered in this report!   #BeverageIndustry #AlcoholMarket #InnovationInBeverage #ConsumerTrends #CraftBeerRevolution #ReadyToDrink #NonAlcoholicOptions #BeverageTrends #MarketDynamics David Volpicelli https://lnkd.in/dFkpcNRK

Check out Food Dive's article about how Gen Z's #moderation of #alcohol is changing the #beverage industry. Consumers born between 1997 and 2012, are changing the scope of the #alcoholic beverage market. Nearly one-third, 27% of the generation, claim they never #drink — something the industry is quickly adjusting to. Traditional giants in the #alcohol space are branching out to offer more #nonalcoholic drinks. https://lnkd.in/dtCHg8ZK

Just yesterday I posted about how Gen Z is reducing their overall alcohol intake. It's a different story for Millennials who still like a cocktail. To that end, there are some winning strategies in the bar that operators should be paying attention to: + Quality over quantity - consumers are more interested in cocktails made with premium ingredients. + Craft cocktails - by making something unique, you're providing your customer with more than a drink, you're giving them an experience to remember. + Health halo - by offering beverages that can tout any kind of health benefit, even as simple as being made with real fruit, can increase purchase intent. Cocktails are a great way to offer unique and seasonal LTO's. Looking for a great beverage inclusion? Give Dragon Fruit a try. It's seen a 45% increase YoY in cocktails. #cocktailtrends #cocktailmenu #beveragetrends #dragonfruit #barmenu #drinkmenu

MWG Holdings Unveils 5G Tea Drink, Expanding Popular 5G Cannabis Beverage Line 5G Tea is an exquisitely crafted peach-flavored, cannabis-infused sparkling beverage designed to deliver a perfect blend of relaxation and taste. Each resealable can of 5G Tea packs a potent 100mg of high-quality cannabis that can be divided into 10 servings of 10mg each. Joining the celebrated 5G Pop cannabis beverage line, the sleek, portable cans are convenient and discreet just Pop, Sip, and Enjoy. The latest Peach tea flavor joins the beverage line's existing pop flavors of Orange, Berry Lemonade, and Zero Sugar Root Beer. "Our newest 5G Peach Tea flavor offers a refreshing option that perfectly complements our existing 5G Pop lineup which is quickly growing to be the top selling beverage in our stores," said Nicole Hanratty, VP of Marketing at MWG Holdings. "Cannabis beverage brands are having incredible success in California, with Headset data showing sales in this category increasing by 7.9% year-over-year as of June 2024. At Perfect Union, we are seeing an explosive 18% growth in beverages sales year-over-year as of July 2024. Consumer interest in these products is growing, and we're excited to be part of that continued growth." Yahoo Finance Nicole Hanratty #productdev #business https://lnkd.in/eUAwtxPU

🔥 Canned alcoholic beverages are experiencing a surge in popularity, becoming a major force in the beverage landscape. 🔥 The market for these convenient and portable drinks is projected to grow rapidly, reaching an estimated $13.37 billion by 2028, with a compound annual growth rate (CAGR) of 13.9%. This impressive growth can be attributed to several key factors, including the increasing premiumization of products, the expanding demographic appeal of canned drinks, and the rising popularity of hard seltzers. As consumers seek convenience without sacrificing quality, ready-to-drink (RTD) cocktails and other canned beverages have tapped into a cultural shift toward easy-to-enjoy, on-the-go alcoholic options. Additionally, regulatory changes and greater societal acceptance have further normalized canned alcoholic beverages, making them a staple at social gatherings, events, and outdoor activities. Several major trends are set to shape the canned alcohol market in the coming years. Sustainability and eco-friendly packaging are increasingly important, as consumers seek out brands that prioritize environmentally conscious production and materials. Innovation in flavor combinations has also become a driving force, with companies experimenting with bold, unique offerings that appeal to a wide range of palates. The rise of low-calorie and low-sugar options aligns with growing consumer demand for healthier alternatives, especially as fitness-conscious individuals look for ways to enjoy alcohol without excess calories. Collaborations and limited-edition releases continue to generate excitement and exclusivity in the market, while the expansion of online retail and direct-to-consumer (DTC) sales has made it easier than ever for consumers to access their favorite canned alcoholic beverages. These factors, combined with favorable global economic conditions, are propelling the market forward and establishing canned alcoholic beverages as a key player in the future of the alcohol industry. More on our site... Visit us today! ▪️ www.Somm.Site #beverage #alcohol #sales #marketing #liquor #beer #hospitality #hotels #restaurants #digitalmarketing #technology #innovation #fyi

Did you know that Brym Tumblers are versatile enough to work well with non-alcoholic beverages too? The low-alcohol drinks industry is growing fast and there are many new innovative products available. People are drinking less alcohol, but still want to enjoy a special drink. Brands are creating new low-alcohol beers and spirits that provide the same complexity and satisfaction as traditional drinks. Brym is a company that promotes these new drinks by offering reusable cups/tumblers with the brand's name etched on them. In 2014, Seedlip, a non-alcoholic gin-like drink, was introduced and it was only available in Selfridges for £35. However, today, many more affordable non-alcoholic spirits are available. Producers are creating non-alcoholic versions of vermouth, amaro, amaretto, and coffee liqueur, and the selection continues to grow. Brym offers a better visibility for these brands on shelves. Non-alcoholic beer has also improved in quality and visibility in recent years. When served in Brym cups, these drinks taste better as they maintain the perfect temperature. In the UK, anything under 0.5% alcohol is not restricted under licensing laws. Some products are labelled "low-alcohol" at 0.5%, rather than "alcohol-free." These products are unlikely to make you drunk, and some foods contain as much or more alcohol. We have tested a wide range of no and low-alcohol drinks including aperitifs, pre-mixed mocktails, and alternatives to beer, gin, and rum. All of the drinks tasted great when served in Brym cups. We followed the serving suggestions from the brands and sampled the drinks in various ways. Our testing criteria focused on sweetness, acidity, aroma, taste, mouthfeel, and lasting finish. In conclusion, there are many great-tasting low-alcohol drink options available. People are embracing non-alcoholic alternatives and drinking less. Brym is a perfect way to enjoy a satisfying drink while also promoting low-alcohol brands. Additionally, by using Brym's reusable cups, we can contribute to reducing landfill. 01726 256 890 | [email protected] | www.brym-uk.com