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Gen Z (1997 and 2012), are changing the alcoholic beverage market. 27% of the generation, claim they never drink. The industry is responding. Traditional giants in the alcohol space are branching out and delving into creative products and nonalcoholic offerings.Gen Z’s ‘promiscuous’ relationship to beverages is changing the industry. As alcohol moderation rises, a desire for drinks to fit a multitude of occasions drive the generation’s purchases, according to experts. https://lnkd.in/dkqhJCeX

Check out Food Dive's article about how Gen Z's #moderation of #alcohol is changing the #beverage industry. Consumers born between 1997 and 2012, are changing the scope of the #alcoholic beverage market. Nearly one-third, 27% of the generation, claim they never #drink — something the industry is quickly adjusting to. Traditional giants in the #alcohol space are branching out to offer more #nonalcoholic drinks. https://lnkd.in/dtCHg8ZK

Watch for new trends in the #NonAlcoholic drinks industry, as research from NielsenIQ shows a rapid growth in consumption from sober-curious adults. Included in those key #trends is the evolution of #GenZ’s drinking habits, with initial research suggesting younger generations are drinking less. In the US, alcoholic beverages #ECommerce platform Drizly says that 23% of Gen Z and 24% of millennial respondents reported drinking non-alcoholic beer, wine or spirits often, while only 6% of Gen X and 1% of boomers said the same. Explore other key trends to watch in the non-alcoholic drinks industry, here: https://on.bcg.com/43YJyWy

Big thanks to IWSR for the incredibly insightful report on the state of the beverage industry. Great to see the below positive data points specifically surrounding the non-alcohol industry and the continued promise for the industry this year and beyond. We couldn’t agree more that we’re hitting a notable inflection point with consumers who realize they should be drinking and living better – being able to provide drinkers worldwide with a delicious alternative to alcohol with the same memorable flavor and quality is something we pride ourselves on. See below for the full write-up on the non-alcohol section of the wider report: “No-alcohol buoyed as moderation goes mainstream All no-alcohol categories recorded impressive gains in 2023: global no-alcohol beer volumes were up +6%, still/sparkling wine grew by +7%, and no-alcohol spirits continued their recent double-digit growth with a +15% volume surge. In value terms, growth was higher still. The latest Bevtrac consumer data from IWSR indicates that no-alcohol is the only market segment with positive momentum, driven by year-on-year increases in the no-alcohol drinker population in several key markets, including India, China, the UK, and the US. As moderation enters the mainstream, it is being embraced by consumers for financial as well as health reasons, leading to long-term lifestyle changes. Regulatory pressures in a number of global markets reinforce these trends, as does the influence of guidance on alcohol consumption from governments and world agencies.”

Exciting news for beverage enthusiasts! 🥤 Our latest report on UK Beverages Consumption Trends and Forecasts Tracker, Q4 2023, reveals that the market size reached a staggering 11.9 billion liters! 📈 Dive into the essential data showcasing key products and their consumption volumes. https://lnkd.in/gew-AhAt #foodservice #consumer #BeverageTrends #UKMarketInsights 

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA #canned #alcoholic #beverages #wine #scotch #whisey #beverages

The UK is more strict than Canada and the US when it comes to claiming your beverage is "non-alcoholic" or "alcohol-free". Currently, for a beverage to be considered non-alcoholic in Canada, it must contain an ABV of 0.5% or less. In the UK, it's an (impossibly) low 0.05%. I agree with Laura Willoughby MBE of Club Soda in this article - the UK should align it's threshold with that of Canada and the US. Why is 0.05% "impossibly" low? Because water is essentially one of the only beverages guaranteed to have an abv of 0.05% or less. Many everyday food and beverage items contain some trace amounts of alcohol. Bread. Over-ripe bananas. Even your grocery store orange juice could contain an abv somewhere around the 0.5% mark depending on the oranges, their ripeness, etc. Extracts, flavours, essences, distillates - all derived using ethyl alcohol (i.e. "drinking" alcohol). We learned early on we had to specifically request samples not be derived using ethyl alcohol as our early benchtops were over the the 1.1% abv threshold in Canada requiring you to label your product as alcoholic! Even with the 0.5% non-alcoholic threshold in Canada, we have to be conscious about what ingredients we're using, how they are derived, and what we can genuinely claim to be "alcohol-free". Raising the non-alcoholic threshold to 0.5% in the UK recognizes the proliferation of non-alcoholic options in the market, allows more non-alcoholic brands to grow, and ultimately provides consumers with more meaningful options.

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA  #canned #alcoholic #beverages #wine #scotch #whisey #beverages

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA #canned #alcoholic #beverages #wine #scotch #whisey #beverages

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA #canned #alcoholic #beverages #wine #scotch #whisey #beverages