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From Dry January to Sober October, non-alcoholic beverages are proving they’re here to stay! As more consumers, especially Gen Z and health-conscious individuals, prioritize wellness and moderation, the non-alc market is booming year-round. 📊 Non-alcoholic beverage sales surged by 31% in the past year, with products like booze-free beer, wine, and spirits leading the way. But it’s not just about a temporary pause—people are embracing moderation in their daily lives. At Libra, we're seeing the positive impact of this trend, particularly during Sober October, but also throughout the entire year. How can we, as industry leaders, continue to support and offer value to this growing consumer base? By providing non-alcoholic options that are not just alternatives but desirable, delicious, and inclusive all year long. #SoberOctober #NonAlcoholic #DrinkTrends #FindYourBalance #Libra #MindfulDrinking #DrinkLibra #SoberCurious

Check out Food Dive's article about how Gen Z's #moderation of #alcohol is changing the #beverage industry. Consumers born between 1997 and 2012, are changing the scope of the #alcoholic beverage market. Nearly one-third, 27% of the generation, claim they never #drink — something the industry is quickly adjusting to. Traditional giants in the #alcohol space are branching out to offer more #nonalcoholic drinks. https://lnkd.in/dtCHg8ZK

Gen Z (1997 and 2012), are changing the alcoholic beverage market. 27% of the generation, claim they never drink. The industry is responding. Traditional giants in the alcohol space are branching out and delving into creative products and nonalcoholic offerings.Gen Z’s ‘promiscuous’ relationship to beverages is changing the industry. As alcohol moderation rises, a desire for drinks to fit a multitude of occasions drive the generation’s purchases, according to experts. https://lnkd.in/dkqhJCeX

🔥 Canned alcoholic beverages are experiencing a surge in popularity, becoming a major force in the beverage landscape. 🔥 The market for these convenient and portable drinks is projected to grow rapidly, reaching an estimated $13.37 billion by 2028, with a compound annual growth rate (CAGR) of 13.9%. This impressive growth can be attributed to several key factors, including the increasing premiumization of products, the expanding demographic appeal of canned drinks, and the rising popularity of hard seltzers. As consumers seek convenience without sacrificing quality, ready-to-drink (RTD) cocktails and other canned beverages have tapped into a cultural shift toward easy-to-enjoy, on-the-go alcoholic options. Additionally, regulatory changes and greater societal acceptance have further normalized canned alcoholic beverages, making them a staple at social gatherings, events, and outdoor activities. Several major trends are set to shape the canned alcohol market in the coming years. Sustainability and eco-friendly packaging are increasingly important, as consumers seek out brands that prioritize environmentally conscious production and materials. Innovation in flavor combinations has also become a driving force, with companies experimenting with bold, unique offerings that appeal to a wide range of palates. The rise of low-calorie and low-sugar options aligns with growing consumer demand for healthier alternatives, especially as fitness-conscious individuals look for ways to enjoy alcohol without excess calories. Collaborations and limited-edition releases continue to generate excitement and exclusivity in the market, while the expansion of online retail and direct-to-consumer (DTC) sales has made it easier than ever for consumers to access their favorite canned alcoholic beverages. These factors, combined with favorable global economic conditions, are propelling the market forward and establishing canned alcoholic beverages as a key player in the future of the alcohol industry. More on our site... Visit us today! ▪️ www.Somm.Site #beverage #alcohol #sales #marketing #liquor #beer #hospitality #hotels #restaurants #digitalmarketing #technology #innovation #fyi

🌱 Non-Alcoholic Beverages Are Booming! 🌱 As consumer preferences shift, non-alcoholic drinks are rising to meet demand for mindful and healthier choices. SPINS latest report, Food For Thought: The Rise of Non-Alcoholic Drinks, dives into this trend, exploring the innovation and market growth happening in this category. Check out the full report to see how brands are catering to wellness-focused consumers with exciting new options. 🍹🌿 https://lnkd.in/gKetBPmn #NonAlcoholic #ConsumerTrends #MindfulDrinking #SPINS #FoodAndBeverage

Beverages as Usual? No thanks The ready-to-drink alcohol category here in Aotearoa, like it is all around the globe, is evolving rapidly. For new players seeking to ride the waves of this rising tide, there are essentially two options - although disappointingly for Kiwi consumers, few will let the first wave pass and take the second of these. This first option is to simply fish where the fish are. Scan the market. See what’s working well. Respectfully “borrow” ideas and try your hardest to snag market share from the other guys. It’s a well-trodden path – and a visit to the chiller in your local liquor store will show you an array of beautiful, quirky, surprising packaging holding the latest versions of the same hard soda. There are fantastic ones and some not-so-great ones, which makes the category vibrant but a tad confusing. RTD blah blah. The second option is to create something new; something that’s not cider, beer, wine or what we currently think of as an RTD, to challenge and shake up the status quo. This is the fantastically chaotic and alchemic world of alternative alcohol, featuring low-carb, low or no-sugar and low-alcohol choices made through traditional or ancient brewing methods without any modern shortcut nasties. The sort of drinks that elicit the terrifying “I love it but where does it sit?” question from the liquor store manager. With no established category to fall into, who in their right mind would pick option 2? We did. Why? Because we believe that better-for-you and better flavour are not mutually exclusive; that real ingredients are worth celebrating, and that we don’t need to dumb down our drinks with artificial flavours, preservatives, or sweeteners. Has it been stressful? For sure. Is it fun? The best. Would we do it again? In a heartbeat. Our goal is to be Aotearoa’s leader in alternative alcohol, shaking things up, challenging the norm, and offering something better, tastier, and real. Our focus this year is on our two current product ranges – our original hard kombucha Beach Booch and a soon-to-be-launched range of Slight Twist craft-brewed cocktails. But these are just the start. We see the shifting tide of consumers who are increasingly mindful about what they eat, who they spend their time with, how they find balance, and increasingly, what they drink. Our aim is to grow our product offering to meet evolving consumer choices. We don’t necessarily want to do this alone though. If you’d like to be part of the journey, I’d love to chat with you about our plans and how you can get involved through investment, partnership or simply being part of our community. #BeachBooch #SlightTwist #AlternativeAlcohol #InvestInLocal #AotearoaInnovation #SupportSmallBusiness

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA  #canned #alcoholic #beverages #wine #scotch #whisey #beverages

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA #canned #alcoholic #beverages #wine #scotch #whisey #beverages

#CannedAlcoholicBeveragesMarket size is expected to observe high growth through 2032 Canned Alcoholic Beverages Market size was valued at USD 55.89 billion in 2022 and is estimated to expand at a CAGR of 13.5% between 2023 and 2032. Factors, such as consumer convenience and portability preferences, environmental concerns encouraging recyclable packaging, and the rising appeal of outdoor and on-the-go social activities like outdoor gatherings, picnics, and festivals, all contribute to the rising demand for canned alcoholic beverages. Top Vendors Diageo, Anheuser-Busch InBev Ukraine (SUN InBev), Treasury Wine Estates, Bacardi, Brown-Forman Read More https://lnkd.in/d9h99JHA #canned #alcoholic #beverages #wine #scotch #whisey #beverages

Notable via read CNN Leah Asmelash around the wide array of better for you beverage options now on the market.   Coming out of the pandemic, many consumers have chosen to proactively live a more mindful, conscious lifestyle which trickles down the way in which they live their day-to-day lives as well as the products they choose to purchase.   We have witnessed first-hand when sampling Sly™ across the country across all age groups, buyers, brokers, distributors and beyond – the interest in better-for-you products (and ingredients) as well as explicit requests for beverage brands to continue to ‘raise the benefit bar’ so to speak. People expect their drinks to do more and to do good for society and we couldn’t be more bullish on this… Nootropics, Adaptogenic drinks, beverages featuring Rhodiola, Ashwagandha, L-Theanine, with less sugar, caffeine and calories to improve focus and energy while reducing stress speaks to the healthier balance a new generation of consumers craves....which is important to us as people, and as a company.   To read the full article, click the link below: https://lnkd.in/gyBT7dx8