Tim Barnes’ Post

Beverage alcohol consumption has undergone significant changes in recent years, influenced heavily by the pandemic and evolving preferences of younger consumers aged 21 and older. I joined Joan Holleran Driggs for an episode of Circana’s Growth Insights podcast to explore these shifts and offer insights into what we can expect for 2024 and beyond. Here are the key takeaways: 🍺 Traditionally, adults aged 21+ started with beer or wine. Now, many young adults are beginning with ready-to-drink (RTD) beverages, particularly spirits-based options. 📉 Despite a plethora of choices, overall beverage alcohol consumption is softening across generations. However, premium beverages are still experiencing growth. 🥤 The appeal of RTD beverage alcohol among younger consumers is largely due to innovative packaging, including on-the-go options like ball form, slim cans, and aseptic packaging. 🥃 Whiskey, tequila, spirits-based RTDs, and imported beer from Mexico continue to drive the beverage alcohol market. Listen to the full episode here: https://lnkd.in/gqRdf9Xd #Circana #BeverageAlcohol #RTD #GenerationalTrends #PremiumBeverages #CircanaGrowthInsights

NOLO Drinks Outpace Alcohol in the UK The UK beverage alcohol market is undergoing significant changes, with recent data from IWSR highlighting a shift in consumer preferences and market dynamics. Total beverage alcohol volumes in the UK witnessed a 2% decline between 2022 and 2023, continuing a downward trend seen from 2018 to 2023 with a compound annual growth rate

Check out our recent article on the current state of beverage alcohol; what trends are moving the market and where we see growth and opportunity ahead in 2024!

#alcohol #valiantglass #trends Global Low/No Alcohol Market Trends in 2024! The world's leading alcohol beverage data research organization, shows that the sales volume of the no/low alcohol category is expected to grow at a compound annual growth rate of 6% between 2023 and 2027. This actually represents more modest growth than in past years, but is typical of an increasingly mature market. However, the survey data also shows that there are large differences between different market segments. Growth slowed, but strong growth is expected in the next few years. No alcohol, low alcohol Non-alcoholic beverages have proven to be a much larger market, both in terms of size and growth potential: they now account for two-thirds of all no/low alcohol beverage sales. Of these, beer and cider account for the largest share: 72%. The non-alcoholic beverages will continue to take share from traditional alcoholic beverages: by 2027, non-alcoholic beverages are expected to account for nearly 4% of total alcoholic beverage volume in the top ten markets. However, it would be a mistake to interpret this as a direct consumer preference to abstain from alcohol. Rather than abstaining from alcohol altogether, people may increasingly seek to switch between no/low alcohol products and full alcohol beverages. If you want to know more，plz follow me or send my massage. WhatsApp:+86 13774982638

RTDs continue to shine   In 2023, RTDs were the star of the global beverage alcohol market – the only major category to record volume growth (+2%), alongside a strong +6% uptick in value. This growth is expected to continue, with both volume and value forecast to grow at a CAGR of +3% between 2023 and 2028.   As they expand, RTDs are becoming more sophisticated (like us: Thomas Ashbourne Craft Spirits): cocktails (😉🎩) and long drinks are continuing to take share as consumers explore more premium options (👋) , as well as seeking more affordable (👋) and convenient alternatives (👋) to traditional beverage alcohol categories. SEE YOU ON THE SHELVES AND ON THE FLOOR! https://lnkd.in/eT3HbzbC

Market Overview for Canned Alcoholic Beverages The market size for canned alcoholic beverages was estimated at USD 14.5 billion in 2022. The market for canned alcoholic beverages is expected to expand at a compound annual growth rate (CAGR) of 19.60% between 2023 and 2032, from an estimated USD 17.3 billion in 2023 to USD 72.6 billion by 2032. The primary factors propelling the market expansion are consumers' growing inclination for simple packaging and their increased emphasis on eco-friendly and sustainable products. For more information: https://lnkd.in/e69uNpWE

Like it or not, more and more people are embracing the "sober curious" lifestyle, with a growing trend towards "mindful drinking" and moderation. Recent statistics have shown that a significant portion of Generation Z is choosing to abstain from alcohol altogether. Consumers clearly want a "better for you" option for social adult beverages. Alcoholic beverages are not going anywhere anytime soon, but the data shows a rapid change in consumer behavior around alcohol consumption. In response to a demand for healthier alternatives in the adult beverage industry, the emerging THC beverage category is filling that white space. Good products solve problems. I see THC beverages as an extension of the larger adult beverage space, and as an opportunity for distributors and retail operators to capture what would otherwise be lost revenue. Excited about the future of the category. We are just at the beginning. Giddy up! Bayou City Hemp Company 8th Wonder Brewery + Cannabis BEACH BREAK HOWDY #Hemp #Beverage #SoberCurious #MindfulDrinking #THCBeverages #CPG #Distribution #foodandbeverage

Interesting to see that Asahi Beverages plans to increase the proportion of products with an ABV of 3.5% or less from 10% last year to 20% by 2030. The company has now said this share will be brought up to 50% by 2040. The mindful drinking trend is growing and shows no signs of slowing down, with 82% of non-alcoholic drinkers also consuming alcohol, highlighting that this trend is more about moderate consumption rather than complete abstinence. What do people think about the non-alc options available in retail and bars at the moment? Have you tried them? Asahi UK Rosa Halford Zuzana Heleyova Paul Thomas Tristan Findlay Jonathan Farrell Paulina Zakrzewska Simon Parnell Łukasz Głowacki George French

The latest NIAAA Surveillance report examines trends in apparent alcohol consumption in the United States. Findings are based on alcoholic beverage sales data, collected from the States or the National Alcohol Beverage Control Association by the Alcohol Epidemiologic Data System (AEDS), and various reports produced by beverage industry sources. Read the report here: https://go.nih.gov/ZkVgO20

Can you feel the effects of alcohol without the alcohol? It sounds like a crazy question, but it may be at the heart of why the NA market has seen such a rapid ascension. I posted last week about “inclusion” when it comes to alcohol free products. Non drinkers want to be part of the social aspect of drinking - the fun, the laughs, the camaraderie of it. But, what about the associated effects of drinking - the euphoria and relaxation of safely consuming an alcoholic beverage? Interesting enough, the University of Pittsburgh did a study on the placebo effect of NA beverages where they gave people what they said was a “cocktail” but in reality was just water and cranberry juice. Of the 237 people studied, all but one of them said they thought they drank vodka and said they felt “warm” and “fuzzy” like they consumed alcohol. While most people knowingly drink NA beverages and aren’t being “tricked,” the placebo effect still applies. The associations people have to beer, such as the can, the cold feeling, all the writing on the beer can, could be powerful enough to override that knowledge and make it feel like their drinking. This a powerful and telling aspect to the rise in popularity of the non alcoholic market. If people can feel included, not just in the social aspect, but in the actual mental and physical sense, it creates an even deeper connection to these products. What do you think of the “placebo effect” of non alcoholic beverages and how it inspects consumers? Source: https://lnkd.in/eABzEr3A #noalcohol #nonalcoholic #nonalcoholicbeer #alcoholfree #beverageindustry #beveragetrends #beverageinnovation #beverages