Joel Canada’s Post

Beverage alcohol consumption has undergone significant changes in recent years, influenced heavily by the pandemic and evolving preferences of younger consumers aged 21 and older. I joined Joan Holleran Driggs for an episode of Circana’s Growth Insights podcast to explore these shifts and offer insights into what we can expect for 2024 and beyond. Here are the key takeaways: 🍺 Traditionally, adults aged 21+ started with beer or wine. Now, many young adults are beginning with ready-to-drink (RTD) beverages, particularly spirits-based options. 📉 Despite a plethora of choices, overall beverage alcohol consumption is softening across generations. However, premium beverages are still experiencing growth. 🥤 The appeal of RTD beverage alcohol among younger consumers is largely due to innovative packaging, including on-the-go options like ball form, slim cans, and aseptic packaging. 🥃 Whiskey, tequila, spirits-based RTDs, and imported beer from Mexico continue to drive the beverage alcohol market. Listen to the full episode here: https://lnkd.in/gqRdf9Xd #Circana #BeverageAlcohol #RTD #GenerationalTrends #PremiumBeverages #CircanaGrowthInsights

Are you trying to get a grasp on the current hemp-derived THC beverage market? If you are an investor, operator, member of the media, or anyone else eyeing this space, I highly recommend you read this. I have put together a comprehensive report on the current state of the hemp-derived THC beverage market by sub-category. I cover seltzers, sodas, mocktails, shots, dissolvables/stick packs, spirits/multi-serve, beer, wine, functional/full-spectrum, energy drinks, cold brew, and teas. I identify leading brands, dosing trends, target demographics, flavor profiles, and innovation opportunities across all of these sub-categories. There are many amazing products on the market already, but there is also more blue ocean than one might think, and plenty of room for innovation! Thank you to Theo Terris for your input on the topic of shots. Vol. 4 of Spill The T (HC): Hemp Bev Lay of the Land: Flavors, Form Factors, and Innovation Opportunities #hempbeverage #cannabisbeverage #thcbeverage #hempD9 #delta9thc #drinkhemp #drinkcannabis #spillthethc Cann Cycling Frog Happi WYNK™ Keef Brands Squared Cantrip Jones Soda Co. Flyers Cocktail Co Minny Grown Better Than Booze PAMOS BEVERAGE CO. Trail Magic Fizzy THC brelixi Pot Shot My Crew Doses 3Chi Delta 8 THC CBN CBD THCv & More NOWADAYS Artet MXXN Inde Local Five Flowers BRĒZ Shift Naturals Inc OFFFIELD FIND WUNDER Monster Energy Athletic Brewing Co. Hemp House MN Uncle Arnie's Total Wine & More Spec's Liquor Forbes Bloomberg Business Insider The Wall Street Journal The New York Times Boston Globe Media https://lnkd.in/eiQAYkMM

🌟 A New Trend is Brewing: Non-Alcoholic Beverages!🌟 Just a few years ago, finding 0% alcohol beer in supermarkets was a rare sight. Fast forward to today, and the shelves are filled with options! Why the shift? It's simple: consumers are leaning towards healthier choices. We recently conducted a survey, and here’s what stood out: - 🧠 60% believe non-alcoholic beverages benefit their mental health. - 🤝 79% feel these drinks ease social pressure to drink. - 🍹 52% don’t miss the taste of alcohol in non-alcoholic versions. People want the experience of drinking without the side effects. Have you tried a non-alcoholic drink? Would love to hear your thoughts! Thanks for the awesome insights Caio Couto! #NonAlcoholic #HealthyChoices #ConsumerTrends #SurveyInsights #DrinkSmart

Interesting Read 💭

A new trend is being created right now A few years ago, if you went to the supermarket looking for 0% alcohol beer, you would probably find one or two brands offering this product line. Moreover, it was rare to find advertising campaigns promoting these products This scenario has completely changed nowadays, and the reason is simple: consumers believe that non-alcoholic beverages are a healthier option We recently conducted a survey, and some data caught my attention: - 60% believe that non-alcoholic beverages help with their mental health. - 79% of consumers believe that non-alcoholic drinks ease the social pressure to drink. - 52% of consumers don’t miss the taste of alcohol while drinking a non-alcoholic beverage. Consumers want to have the sensation of drinking an alcoholic beverage without the effects that alcohol carries Have you ever tried a non-alcoholic version of a drink?

🌿 Exciting News from The Drinkable Company! 🌿 At THE DRINKABLE COMPANY we celebrate beverage in all its forms. Led by our founder, Mark Mahoney, a seasoned serial beverage entrepreneur with nearly four decades of industry experience, we're committed to crafting the highest quality, best tasting, and most enjoyable cannabis drinks on the market. Mark's journey into the cannabis space began in 2022, spurred by the loss of his lifelong friend and business partner to terminal cancer. Inspired by the plant's potential health benefits, Mark significantly reduced his alcohol consumption and embarked on a mission to create a healthier alternative. With inquiries from customers not finding our products in dispensaries anymore, we thought it was about high time to share the big news with y'all!! Today, we're thrilled to announce the launch of our hemp-derived Delta-9 THC beverages, available for direct delivery to your doorstep on our website – https://lnkd.in/eNtEbqTA. Or for retailers, you can order wholesale on our Airgoods page — https://lnkd.in/eCRPeuFZ. Our carefully curated lineup includes: 🥤 Swivel Sodas (Root Beer, Cola, and Orange Soda) 🆕 Swivel Seltzers (Black Cherry, Lemon, and Grapefruit) 🍵 Tiger Teas (Chill Strawberry Acai and Energy Wildberry Hibiscus) 🎉 Our latest addition—Swivel Beverage Enhancer Drops in Lime and Tropical Punch! Due to legalities, our hemp-derived Delta-9 beverages won't ship to every state— but if you are in CA, FL, IN, IA, KY, MA, ME, NJ, NM, OH, OK, RI, TX, WV, WI, WY, LA, MN, TN, UT, AZ, AK, DE, IL, MO, NE, SD then you are in luck! As the demand for non-alcoholic beverages and the acceptance of hemp-derived products grow, infused drinks offer a perfect solution for those seeking a buzz without the negative effects of alcohol.  Our hemp-infused THC beverages put the power of flexibility in your hands, and are perfectly formulated to make you feel good — from first sip to tomorrow’s sunrise! #hempderived #beverages #thedrinkablecompany #delta9 #cannabis #newproducts #paradigmshift

Beverage #alcohol consumers are looking for variety and Gen Z consumers aged 21+ are driving #innovation in flavor, format, and packaging. 🍸 Ready-to-drink (#RTDs) cocktail and hard seltzer sales are softening, but these convenient products hold broad appeal among age and household income cohorts. 🍺 Beer sales remain strong in the convenience channel. 🥤 Soft drink brands crossing into beverage alcohol are trending, especially with younger adult consumers. 🍒 Gen Z preferences in non-alcoholic beverages, such as energy, fruit flavors, and added benefits, can inspire innovation in beverage alcohol. Download our new report for a deep dive into the robust beverage alcohol market: https://lnkd.in/dMQwZZJw #foodandbeverage #cpg #cpginsights

- Liquid ✅ - Founding team ✅ - Advisory Board ✅ - Experience and resources to manage through uncertainty ✅ - Pipeline of innovation on deck✅ Check out the drinkable company. Reach out to learn more. #drinkthefuture #hemp #thcbeverages

One state really stands out when it comes to market share of beverages. Can you guess which one it is? 🍻 Check out our latest category report for all the answers: https://lnkd.in/ghyiXGHf #cannabisindustry #cannabisdata