Remerge’s Post

The Remerge team is heading to #ChinaJoy2024 this month! Don’t miss the chance to chat with Pan K., Yoyo Ding, Julane Jia and Mirzat Ghayrat about mobile retargeting strategies and the latest ad tech trends! #retargeting #programmatic #adtech #gaming #mobilemarketing

Only one week to go until my first #gamescom, and I couldn’t be more excited! I’m eager to reconnect with old friends and make new connections along the way. Meet up with Yaniv Vachtel and me to discuss how YouAppi- Mobile App Retargeting can 🔥 Re-engage dormant users 🔥 Increase engagement and user lifetime value 🔥 Boost app revenue And, of course, let’s not just network—let’s become friends! #appretargeting #ctvretargeing #ctv #growth

We’ve got our game faces on (and our thumbs warmed up) for MAU Vegas 2024. Mobile gaming growth marketer – do you speak retargeting? Gearing up for MAU 2024 to meet current and new partners of RTB House to further grow together with Deep Learning. Whether you are new to RTB House or already working with us, you can PM to come and meet Paweł Świdziński at the MGM Grand or schedule a meeting at the event platform. Let’s talk about how effective retargeting campaigns are the cheat code for taking your mobile game to the next level. #mau2024 #rtbhouse #gaming #reengagement

The growth of advertising in Roblox is something I'll be watching with keen interest. It feels like it is at the point Facebook was at c.15 years ago - capturing huge amounts of youth attention but at the foothills of monetisation. To my mind, unlocking value will rely on Roblox (and its partner Pubmatic) drive ad format innovation so it integrates well into the game experience. And given the under-18 age profile, it'll have to be much more about context and storytelling than data-based targetting. #roblox #advertising #pubmatic #gaming #metaverse #genalpha

Did you know? 👇 In the past year alone the mobile gaming industry grew with over 15,000+ gaming apps (AppsFlyer). Generating $107.3 billion in revenue (Sensor Tower), highlighting the importance of user acquisition strategies across various platforms. 👉 Despite these impressive numbers it continues to meet one of the main problems - increased cost and privacy restrictions, following the release of ATT and Google’s privacy updates. This is where Monetize SDK steps in. Solving these issues with a three-step integration that connects dApps to the BlockGames Network for audience monetization. Players earn rewards for engagement, referrals, and in-game achievements, creating a viral growth loop that benefits both the game and its users. This approach not only improves UA but also fosters deeper engagement by allowing games to use first-party data for more precise targeting.

🎮 As the mobile gaming market enters the second half of 2024, the highest-yielding titles emerge. AppMagic is tracking the highest-earning mobile game titles by releasing the list of industry frontrunners. Our team examined the monetization strategies employed by industry frontrunners and shared them in the latest Xenoss blog post. Here's what we noticed about the studios behind top-5 highest-grossing titles approach monetization. 🔶 Honor of Kings, the leader on the list published by TiMi Studio Group, relies on in-app purchases, has a heavy stake in esports, and focuses on native brand integrations. 🔶 Monopoly GO! by Scopely has a robust IAP program and a growing focus on data-driven AdTech adoption. The game also offers a paid subscription tier for a no-ads experience. 🔶 PUBG Mobile by LIGHTSPEED STUDIOS leverages a Fortnite-like Battle Pass and explores partnerships with other Tencent subsidiary studios to lower user acquisition costs. 🔶 Royal Match by Dream Games is committed to in-app purchases and has not been running ads to prioritize player engagement. 🔶 Roblox has a robust advertising ecosystem spanning premium inventory offerings, a continuously growing programmatic ecosystem, and the Roblox Partnership Program for brands that can create experiences on the platform. Learn more about the monetization strategies used by these titles and the remaining five titles on the list. 📌 Here's the link to our mobile game monetization deep dive: https://lnkd.in/dBGYZzAp

Hey everyone! We’re packing our bags and can't wait to see you all at the renowned WN Conference! Let’s meet, share expertise, and discuss the latest trends in gaming app promotion. See you on June 11-12 in sunny Istanbul! Save the date! #Rocket10 | #WNConference | #appmarketing | #mobilemarketing | #userasquisition | #retargeting 

Genius Sports, a leading sports data and technology provider, will launch a new suite of interactive free-to-play games to address the customer acquisition and loyalty challenges facing betting operators. Industry practice has shown that such F2P titles can be an effective onboarding tool while bolstering existing user engagement. This development bolsters Genius’ impressive momentum as the company remains at the cutting edge of innovation. The new range of games leverages Genius Sports’ extensive experience building gamification strategies and solutions for high-profile sports leagues, federations, betting operators, and brands globally. Betting operators can now access an impressive collection of games, including light-touch activations for daily retention and weekend predictor tools. These solutions leverage Genius’ history of success and should deliver a lasting impact. The new suite of games offers solutions across various categories, including Tournament Games, Weekly and Matchday Games, Daily Retention Games, and Bespoke F2P Solutions. These games aim to acquire and encourage players to wager and deliver segmented daily player interaction. Josh Linforth, chief revenue officer of Genius Sports, commented on the launch, noting the new games would provide excellent value to partners. Read the full article ➡ https://lnkd.in/d8kfx_Wg #gaming #f2p #gambling #gamblingnews #sports #business

I am excited to share our latest deep dive into the monetization strategies top mobile games use to drive revenue while maintaining high player engagement! Check out my latest blog post for Xenoss!⬇

Data postbacks are crucial for providing ad networks with the insights they need to refine targeting and optimize results. 🤔 But how can developers set them up for maximum impact? What pitfalls should you avoid? Join Khai Le from Mintegral and the MMP expert from SolarEngine as they share actionable tips and strategies for developers: #mobileadvertising #mintegral #useraquisition #gaming