2025 predictions: Is your brand ready for what’s next in digital marketing? The digital marketing landscape is evolving rapidly. But what does this mean for brands, their data strategies, and the technologies upon which they rely? In New Digital Age's latest article, industry leaders—including Jaysen Gillespie, our Head of Analytics—share their predictions for 2025. From the role of AI and contextual targeting to the future of first-party data, this is a must-read for anyone preparing to navigate the changing landscape. Read the full article in NewDigitalAge and get perspectives from experts across the industry: https://lnkd.in/dSBCxh2K
RTB House
Technologia, informacja i Internet
Warsaw, Poland 39 840 obserwujących
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
Informacje
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1,500+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Witryna
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http://www.rtbhouse.com
Link zewnętrzny organizacji RTB House
- Branża
- Technologia, informacja i Internet
- Wielkość firmy
- 1 001-5 000 pracowników
- Siedziba główna
- Warsaw, Poland
- Rodzaj
- Spółka prywatna
- Data założenia
- 2012
- Specjalizacje
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance i technology
Lokalizacje
Pracownicy RTB House
Aktualizacje
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Black Friday might be over, but the holiday shopping season is just heating up! Did you know that retargeting campaigns can boost the likelihood of a sale by at least 50%? Returning customers spend 67% more, making smart retention strategies a holiday game-changer. This isn’t just about increasing sales—it’s about engaging customers with personalized, data-driven experiences that keep them coming back for more. With the right tools, like Deep Learning-powered retargeting, turning Black Friday buyers into lifelong customers is easier than ever. Ready to unlock your brand’s potential? Let’s talk: https://lnkd.in/enPuADUt
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How do you maintain performance and scale campaigns as privacy restrictions tighten? With no one-size-fits-all solution for addressability, how do you choose the right approach? Our own Michael Lamb, CCO of RTB House, and Angelina Eng, VP of Measurement and Addressability at IAB, explore these challenges and more in the latest IAB Pulse episode. Don’t miss their candid insights on navigating this shift. Watch here: https://bit.ly/3ZNlQMx
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Retargeting can be a very flexible marketing strategy. You can use it to: - boost promo period sales - drive first-time buyers to your brand - boost inquiries for big-ticket items - bring lapsed users back to mobile gaming apps. We take a look at these use cases (and more) in our article, where we showcase examples of our favorite retargeting ads. Check out the article and get inspired: https://lnkd.in/dhrBMbe5
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We're excited to share that our colleague Adam's article has been published in Performance Marketing World. In a piece titled “Queue for… the Black Friday rush and beyond” Adam Jabłoński explores key takeaways from the busiest shopping season of the year. It contains insights that go beyond Black Friday to help brands prepare for future campaigns. It's a must-read for anyone looking to leverage performance marketing insights and drive results throughout the year. Check it out here: https://lnkd.in/dGg3SpMG Congratulations, Adam, on this fantastic publication! 👏
Queue for… the Black Friday rush and beyond
performancemarketingworld.com
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Data is revolutionizing sports—from professional athletes analyzing performance metrics to fitness enthusiasts tracking personal goals. For sports brands, this opens incredible opportunities to create highly personalized experiences, driving engagement and loyalty. However, how do brands maintain this personalization while respecting consumer privacy? In her article for MarTech Series, Aleksandra Drozda, our Head of Sales Development and Efficiency, dives into this critical challenge. Read the full article and discover how sports brands can strike the perfect balance: https://lnkd.in/dZemyuSz
Balancing Privacy and Personalization in Sports Marketing
https://martechseries.com
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In volume 3 of our home and garden white paper series: - The importance of sustainability to consumers. - Gen Z—today’s sustainability-forward, fledgling home improvers. - The upswing in DIY during economic downturns. - How sustainability correlates with thriftiness. - Key strategies for promoting sustainability and enhancing customer loyalty. Download and subscribe: https://lnkd.in/dBdrs4dq
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It’s time for another Cookieless Newsroom—our monthly review of the most important news in the privacy-friendly advertising field. Stories covered in this edition include: - Microsoft’s deployment of the Ad Selection API in its Edge browser (a tool similar to Privacy Sandbox's Protected Audience API) - a recent academic study demonstrating the suitability of the Protected Audience API for retargeting - a landmark European regulatory fine imposed on Google’s MarTech division. Read more: https://lnkd.in/dtAuuggN
Microsoft, Meta, and Key Updates in Privacy Sandbox | RTB House
rtbhouse.com
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Boost your holiday strategy—and plan for the future with our latest insights. As we enter the busiest shopping season, it’s crucial to fine-tune your strategy for Black Friday, Q4, and beyond. Our "Queue For... Black Friday & Holiday Season Report" is packed with insights to maximize your impact now and inform your long-term approach. Highlights include: - Proven personalization tactics to drive up to 23% higher conversions. - Key trends and behaviors shaping today’s—and tomorrow’s—holiday shoppers. - Actionable tips for launching campaigns that meet evolving consumer expectations. Get ahead this season and set a solid foundation for the future. Download the report here: https://lnkd.in/eBmnXRes
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Need inspiration for Black Friday? Look no further than Lautsprecher Teufel. They turned it into a month of supersonic promotions for audio lovers. See how scaling up campaigns with RTB House delivered 735% more conversions while hitting ROAS targets. Sound good? Read the full case study: https://lnkd.in/dkW2FuP5 #teufel #blackfriday #casestudy