Maria Novikova’s Post

🎮 As the mobile gaming market enters the second half of 2024, the highest-yielding titles emerge. AppMagic is tracking the highest-earning mobile game titles by releasing the list of industry frontrunners. Our team examined the monetization strategies employed by industry frontrunners and shared them in the latest Xenoss blog post. Here's what we noticed about the studios behind top-5 highest-grossing titles approach monetization. 🔶 Honor of Kings, the leader on the list published by TiMi Studio Group, relies on in-app purchases, has a heavy stake in esports, and focuses on native brand integrations. 🔶 Monopoly GO! by Scopely has a robust IAP program and a growing focus on data-driven AdTech adoption. The game also offers a paid subscription tier for a no-ads experience. 🔶 PUBG Mobile by LIGHTSPEED STUDIOS leverages a Fortnite-like Battle Pass and explores partnerships with other Tencent subsidiary studios to lower user acquisition costs. 🔶 Royal Match by Dream Games is committed to in-app purchases and has not been running ads to prioritize player engagement. 🔶 Roblox has a robust advertising ecosystem spanning premium inventory offerings, a continuously growing programmatic ecosystem, and the Roblox Partnership Program for brands that can create experiences on the platform. Learn more about the monetization strategies used by these titles and the remaining five titles on the list. 📌 Here's the link to our mobile game monetization deep dive: https://lnkd.in/dBGYZzAp

“Developers of hypercasual games profiting from advertising are now looking for ways to partially shift to in-app monetization. This requires them to add new functionality, such as soft paywalls and subscriptions”. Hybrid monetization is on the rise! In a recent article by GamesIndustry.Biz on 2024 trends, Zimad’s Chief Product Officer Kirill Zhukovsky and Lead Marketing Manager Anastasia Shilo discussed the biggest opportunities in mobile gaming. With declining ad revenues and rising user acquisition costs, developers are searching for new ways to grow by targeting different player segments and keeping them engaged. Subscriptions, in particular, have become a powerful tool for building stronger relationships with players. Discover how our subscription, Unleashd, can effectively engage players and unlock new revenue streams for your game! 🚀 Link to full article: https://lnkd.in/dwBpiFHN #monetization #subscription #gamingindustry #trends

Witnessing Roblox evolve into a complete social platform has been nothing short of amazing. With Clip It hitting a billion views, we’re seeing how a community-first approach to short-form content can thrive within the metaverse. Every day, millions of users dive in to create, watch, and interact in ways that go beyond typical gaming. For brands, this is a game-changer. Clip It is rolling out new ad formats that make branded interactions feel organic and part of the community. It’s no longer just about ad views; it’s about authentic engagement. As Roblox continues to innovate, it’s clear this platform is setting a new standard for what a digital community can be. #roblox #ClipIt #Roblox #DigitalTransformation #CommunityDriven #Innovation Check out Alexander Lee's informative story below. https://lnkd.in/g9MHpqmr

Here is a quick idea for diversifying from Google, Meta, ASA, and TikTok to attract new users with positive ROAS (for a non-gaming app) According to Sensor Tower, in 2023, the average mobile screen time was 5 hours per day. Besides social media and streaming, a significant portion of this time is spent playing mobile games. According to Newzoo, there are 3.3 billion people playing mobile games worldwide. Many of these mobile games are monetized through ads. There are several great ad platforms offering gaming inventory including Mintegral. 100k+ games and apps are directly connected to Mintegral, offering a daily reach of 1 billion users, including 70 million+ DAU in the US, 12 million+ in the UK, and 45 million+ in Brazil, among others. So you can: 1) Take video creatives from Meta and TikTok 2) Put them on the ad platform 3) Set your target cost per subscription or 1st time buyer. 4) Achieve your KPIs within 3-5 weeks This strategy works particularly well if your target cost per purchase or subscription is between $10 and $50 We will discuss in detail how to diversify your marketing strategy with ads in mobile games during the webinar on October 10th. The link is in the first comment.

Revolutionizing Mobile Game Monetization: The Strategic Role of Offerwalls In today’s competitive mobile gaming industry, sustainable monetization strategies are key to balancing user experience with revenue growth. Offerwalls have become a cornerstone of the In-App Advertising (IAA) model, offering innovative ways to drive engagement and optimize earnings. 🎮 The Strategic Value of Offerwalls User-Centric Engagement: Offerwalls empower players to unlock in-game rewards by completing tailored offers, enhancing their gaming experience without disrupting gameplay. Revenue Diversification: By complementing traditional ad formats like rewarded videos and interstitials, Offerwalls create an additional, performance-driven revenue stream. Performance-Based Monetization: With CPA (Cost Per Action) campaigns, developers benefit from measurable, results-driven income tied to user actions. By integrating Offerwalls effectively, mobile gaming companies can boost user satisfaction, extend player retention, and ensure sustainable revenue growth. As the gaming ecosystem evolves, tools like these will continue to define the future of monetization. 💡 How do you see Offerwalls shaping the future of game monetization? Let’s connect and discuss. #GameMonetization #Offerwalls #MobileGames #AdTechInnovation

The battle royale game genre involves virtual combat, exploration and scavenging elements, all in the name of survival. In some ways, user acquisition managers can relate. App marketing is its own strategic challenge! 🤔 KRAFTON Inc. is a leading South Korean gaming company with a number of innovative games including Battlegrounds Mobile India. They were looking to drive sustained growth with the acquisition of new, high-value users who could be retained. Machine learning, activate! 🤖 We helped Krafton expand its reach to the open internet beyond walled gardens, deploying geo-targeting and auto-generated creative. This led to some impressive results. We love when a plan works out. 😃 ➡️ Learn more: https://lnkd.in/g_VAEY64

❗Do not underestimate the importance of choosing 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐦𝐨𝐝𝐞𝐥 for your game ❗ Choosing the right model—whether it’s 𝑓𝑟𝑒𝑒𝑚𝑖𝑢𝑚, 𝑝𝑟𝑒𝑚𝑖𝑢𝑚, or 𝑠𝑢𝑏𝑠𝑐𝑟𝑖𝑝𝑡𝑖𝑜𝑛-𝑏𝑎𝑠𝑒𝑑—can be a game-changer. 💡 Our team shared their expertise to give you the keys you need to understand and choose which model aligns best with your game’s audience and market. If you want to find out: ➡️ Why getting your monetization right from the start is essential ➡️ The key factors for selecting a model that works for your game’s genre and audience ➡️ Insights from top-performing games like Fortnite, Baldur’s Gate 3, and World of Warcraft ➡️ The advantages and challenges of different monetization approaches Then definitely check our article ‘𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐆𝐚𝐦𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐌𝐨𝐬𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬’ here: https://lnkd.in/eS5QZyQ7, and let us know what you think! #GameMonetization #GameMarketing #Freemium #FreetoPlay #Premium #SubscriptionModel #GameDevelopment #GameDev

**Introducing Busly: Revolutionizing Crash Games for Aggregators, Operators, and Service Providers** In the dynamic world of mobile gaming, innovation is the key to capturing and retaining the attention of players. One such innovative game that has been making waves in the industry is Busly – a crash game that promises to redefine the genre and offer a unique gaming experience to players worldwide. But what sets Busly apart is not just its gameplay, but also its potential to revolutionize the way aggregators, operators, and service providers engage with their audience. **What is Busly?** Busly is a thrilling crash game where players control a bus speeding down a chaotic highway. The objective is simple – navigate the bus through traffic, avoiding collisions for as long as possible. As the game progresses, the speed increases, and the challenge becomes more intense. With its intuitive controls and addictive gameplay, Busly keeps players on the edge of their seats, providing endless hours of entertainment. **The Opportunity for Aggregators** For gaming aggregators, Busly presents an exciting opportunity to diversify their portfolio and attract a broader audience. By featuring Busly on their platforms, aggregators can tap into the growing demand for fast-paced, adrenaline-fueled games. With its eye-catching graphics and addictive gameplay, Busly is sure to capture the attention of casual and hardcore gamers alike, driving engagement and retention on aggregator platforms. **Empowering Operators** Operators play a crucial role in the mobile gaming ecosystem, curating content and delivering it to their subscribers. With Busly, operators have the chance to offer their users a truly immersive gaming experience that stands out from the crowd. By promoting Busly through their channels and partnerships, operators can increase user engagement and drive additional revenue streams through in-game purchases and advertising opportunities. **Unlocking Value for Service Providers** Service providers, such as payment gateways and ad networks, can also benefit from Busly's innovative approach to gaming. By integrating with Busly, service providers gain access to a vast network of players who are actively engaged with the game. This presents opportunities for targeted advertising, in-app purchases, and other monetization strategies, allowing service providers to maximize their return on investment and reach new audiences in the gaming space. **The Future of Gaming with Busly** As Busly continues to gain momentum in the gaming industry, its impact on aggregators, operators, and service providers will only grow stronger. By embracing this innovative crash game, stakeholders across the ecosystem can unlock new revenue streams, drive user engagement, and stay ahead of the competition in an ever-evolving market. With its seamless integration capabilities and endless entertainment value, Busly is poised to shape the future of mobile gaming and redefine it.

The growth of advertising in Roblox is something I'll be watching with keen interest. It feels like it is at the point Facebook was at c.15 years ago - capturing huge amounts of youth attention but at the foothills of monetisation. To my mind, unlocking value will rely on Roblox (and its partner Pubmatic) drive ad format innovation so it integrates well into the game experience. And given the under-18 age profile, it'll have to be much more about context and storytelling than data-based targetting. #roblox #advertising #pubmatic #gaming #metaverse #genalpha

New industry insights show that 72% of mobile game makers are moving toward hybrid monetization strategies, combining in-app purchases (IAP) and in-app advertising (IAA) to optimize revenue and improve player experiences. 🎮 Key findings from the survey: 45% of developers reported growth in IAP revenue over the past year, despite challenges across the industry 📈 63% are focusing on strategies to boost IAP conversions 49% are planning to integrate immersive in-game ads for a more engaging experience 🎯 As the hybrid model evolves, it’s clear that the balance between unobtrusive ads and targeted in-app purchases is crucial. At Tropics Games, we’re excited to see this shift toward more player-friendly monetization, redefining how we think about revenue strategies in gaming. #GamingIndustry #MobileGames #Monetization #HybridMonetization #InAppPurchases #InGameAdvertising #TropicsGames