Kim Chua’s Post

Witnessing Roblox evolve into a complete social platform has been nothing short of amazing. With Clip It hitting a billion views, we’re seeing how a community-first approach to short-form content can thrive within the metaverse. Every day, millions of users dive in to create, watch, and interact in ways that go beyond typical gaming. For brands, this is a game-changer. Clip It is rolling out new ad formats that make branded interactions feel organic and part of the community. It’s no longer just about ad views; it’s about authentic engagement. As Roblox continues to innovate, it’s clear this platform is setting a new standard for what a digital community can be. #roblox #ClipIt #Roblox #DigitalTransformation #CommunityDriven #Innovation Check out Alexander Lee's informative story below. https://lnkd.in/g9MHpqmr

“Roblox opens new tab is rolling out #virtual #billboards with #video #advertisements, the #gaming #platform said on Wednesday [May 1st 2024], in its latest move to draw #revenue from its #games that are mostly free to play [#F2P]. #Users will now see billboards featuring #content from #brands such as E.L.F. BEAUTY, Walmart and Warner Bros. Discovery, just as they would in real life. That would give #advertisers access to Roblox's nearly 72 million daily active users — half of whom are #GenZ #customers, a population group prized by #marketers and #businesses.” Will be interesting to see if the respective reportings are based on the standards created by the Media Rating Council 📊, especially for #campaign #measurement.

🎉 Hold onto your socks, folks, because Roblox just cranked the dial up to eleven in the wacky world of advertising! Imagine stumbling upon video ads in the middle of your virtual adventures, getting louder as you approach. It's like being trapped in a never-ending loop of commercials, but hey, at least it's a wild ride! But wait, there's more! Roblox isn't satisfied with just bombarding you with ads; they're teaming up with Walmart to let you shop for real-life stuff while you're at it. Who needs a mundane shopping trip when you can stock up on snacks while dodging virtual bullets? With Stephanie Latham and her band of merry ad-magicians leading the charge, Roblox is about to flip the advertising world on its head. So, if you're ready to join the chaos, click the link and prepare to have your mind blown! Featuring the one and only Stephanie Latham, Ben Fox, and Christina Wootton https://lnkd.in/gP5_waGx

Any time there’s change within a community, questions are bound to follow. ❓ The key question here - Will the presence of advertisements affect the Roblox user experience? 1️⃣ Especially when you’ve got a game that is geared towards kids instituting ad space within the game. 2️⃣ It’s understandable for companies like Roblox to develop new revenue streams. But when you start toying with user experience to introduce advertising, there for sure will be some element of public pushback. 3️⃣ On the flip side, it’s an opportunity for brands to crack a new market and meet new consumers within the Roblox game. #metaversemarketing #videomarketing #videoads #metaverseads #roblox

Check out the latest interview with Digiday's Alexander Lee and our Co-Founder & CRO Nina Mackie for our take on what Roblox programmatic ad development could mean for the advertising industry, what's next and how are things shaping up for ads in virtual worlds? #MobileGaming #3DGaming #Gamingadvertising #Programmatic #VirtualWorlds #BrandIntegrations

Only one week to go until my first #gamescom, and I couldn’t be more excited! I’m eager to reconnect with old friends and make new connections along the way. Meet up with Yaniv Vachtel and me to discuss how YouAppi- Mobile App Retargeting can 🔥 Re-engage dormant users 🔥 Increase engagement and user lifetime value 🔥 Boost app revenue And, of course, let’s not just network—let’s become friends! #appretargeting #ctvretargeing #ctv #growth

Roblox ads! There is no doubt in my mind that this is going to be a significant media property attracting many advertisers - even if there are many wrinkles to iron out before it is 'brand safe'. YouTube faced the same issues in the beginning, and now commands huge advertising budgets, through greater safeguards and participating in established measurement regimes. #roblox #advertising #wpp #gaming

🎮 As the mobile gaming market enters the second half of 2024, the highest-yielding titles emerge. AppMagic is tracking the highest-earning mobile game titles by releasing the list of industry frontrunners. Our team examined the monetization strategies employed by industry frontrunners and shared them in the latest Xenoss blog post. Here's what we noticed about the studios behind top-5 highest-grossing titles approach monetization. 🔶 Honor of Kings, the leader on the list published by TiMi Studio Group, relies on in-app purchases, has a heavy stake in esports, and focuses on native brand integrations. 🔶 Monopoly GO! by Scopely has a robust IAP program and a growing focus on data-driven AdTech adoption. The game also offers a paid subscription tier for a no-ads experience. 🔶 PUBG Mobile by LIGHTSPEED STUDIOS leverages a Fortnite-like Battle Pass and explores partnerships with other Tencent subsidiary studios to lower user acquisition costs. 🔶 Royal Match by Dream Games is committed to in-app purchases and has not been running ads to prioritize player engagement. 🔶 Roblox has a robust advertising ecosystem spanning premium inventory offerings, a continuously growing programmatic ecosystem, and the Roblox Partnership Program for brands that can create experiences on the platform. Learn more about the monetization strategies used by these titles and the remaining five titles on the list. 📌 Here's the link to our mobile game monetization deep dive: https://lnkd.in/dBGYZzAp

The gaming world is a vast, interconnected ecosystem where gamers move fluidly based on their generation and social preferences. In 2024, brands must adopt a 360-degree approach to thrive on platforms like Fortnite and Roblox. This means combining in-game experiences with robust social media campaigns. As Gareth Leeding from Livewire pointed out, “YouTube has over 100 billion hours of watch time driven by gaming content, and TikTok has over 3 trillion views of gaming content.” In June, Roblox’s top branded experiences attracted over 13 million visits, highlighting the power of a holistic strategy. Brands that fail to execute a comprehensive plan risk being left behind in this dynamic landscape. Credit to Alexander Lee for the insightful article. #Gaming #360Approach #BrandEngagement #Roblox #Fortnite #Brandpartnerships https://lnkd.in/gxfWGZzF

ROBLOX USERS BATTLE TORNADOES AND RAISE PETS. WILL THEY WATCH ADS, TOO? The Wall Street Journal: Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards Roblox RBLX 1.97%increase; green up pointing triangle  users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic PUBM -3.09%decrease; red down pointing triangle  to help juice sales of video ads on its platform, which averages more than 71 million daily users. Roblox comprises millions of animated, three-dimensional realms that its own users create and hang out in. Most feature games. The company last year began testing a small number of video ads, which appear on virtual billboards only for certain users.  Soon, PubMatic will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older. Realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes. The goal is to “remove friction and make it seamless to buy Roblox ads at scale,” said Stephanie Latham, vice president of global partnerships at Roblox. “We are very intentionally looking for ways to bring our audience thoughtfully to all brands.” Launched in 2006, Roblox went public in 2021 after undergoing a pandemic-fueled growth spurt in users and engagement. The company, which isn’t profitable, monetizes mainly from sales of virtual currency that players use to buy outfits for their avatars, vehicles and other perks.   The push into video ads signals that San Mateo, Calif.-based Roblox wants a bigger slice of spending on U.S. game advertising, which is expected to rise 13.4% to $8.5 billion this year, or 2.8% of overall digital ad sales, according to Emarketer.   “Advertisers, in general, are still far behind in understanding the gaming space and engaging with this audience,” said Dario Raciti, managing director of gaming and esports for ad giant Omnicom Media Group. So far Roblox has taken an atypical approach to advertising by encouraging brands to build their own realms on the platform; make and sell their own virtual goods on it; and host special events, such as scavenger hunts, inside existing realms.  learn more: https://lnkd.in/gRstPnu5 #ai #metaverse #gaming #fashion #investment