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20,873 followers

2w Edited

Data postbacks are crucial for providing ad networks with the insights they need to refine targeting and optimize results. 🤔 But how can developers set them up for maximum impact? What pitfalls should you avoid? Join Khai Le from Mintegral and the MMP expert from SolarEngine as they share actionable tips and strategies for developers: #mobileadvertising #mintegral #useraquisition #gaming

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Hello everyone, this is Kai from Integro team and welcome everyone to one maintenance optimization today with Ming Tekro. So every time when we are going to do about optimization, we have the tutorial below with you in the command link. So you can look into that and then doing better with us. But at the same time, I invite here an expert for you then you can have a better understanding about our campaign. So to run mine tickle data prospect is really. Important and crucial thing, it's really a key effect on your target or as our CPE campaign or even CPI campaign. So let's welcome our expert today. Hello everyone, my name is Raul from Solingen MMP team by More Vista. So Ruth, let's start with the data passed by, uh, why do you think that like data prospect is really important for the users or maybe the developer to run the campaigns on any network, including integral Yes. So for the publishers, they cannot only depend on the media channels. So postbox is one way for them to optimize their own campaigns by themselves so they can take more control in UA. So how they can start with the? Real time or really good data prospect at the beginning when starter campaign with us, Yes. So I think at the very beginning it is very important to select A reliable tracking system. So using a trusted MMP platform like solar engine, you will be able to have a better understanding of how your campaigns are performing and where adjustments should be made. Nice. So after we have a reliable tracking link, what kinds of things that we need to do for each kind? Hybrid model in the different way to optimize for target drawers or maybe CPE campaign later on. Yes, here we have two tips. Tip 1 is that you can enable full data postbacks, not only installs from integral. And in this way minstrel can have more data to train their own algorithm modeling. So they will learn more about your ideal high value users and in the future they will drive more similar traffic for you. And the second one is that you should do postbacks based on your. Don't monetization models. So for hybrid you can use both ad revenue postbag and purchase event postbag. And for IAA users you can enable other revenue cost bag. And for IAP of course you can enable purchase event postbac. Great. So on the setting is done. So what should the client or the user or the developer they can do after the data is already getting done on this platform? So after optimizing with data post banks. They can focus on a few metrics, for example engagement, they can view the click through rate and the session durations such as installed to registration rates, and they can focus something like CPI rows and user retention from day one to day 7. So all these insights will help them to improve their campaigns and boost our why. That's one minute for optimization today with Mint Grow.

Manager AdOps at APPIC MEDIA | Global Partnerships live:.cid.73f45844eddba309

2w

Very informative

Octavia (Yueting) Li

Octavia (Yueting) Li

Corporate PR & Content Marketing, Mobvista

1w

Great advice

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Mintegral

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