Issue #43: Growth tips from the app giants and a guide to driving revenue with retargeting
Abstract:
In this month’s edition of our Mobile Methods newsletter, we’re joined by the folks behind DoorDash and NewsBreak to learn about their growth mindsets and their go-to marketing strategies. We also share two new retargeting guides, focusing on revenue and iOS respectively. Sit back, relax, and read on for more:
Selected articles and topics:
Returning guest, Toby Espinosa from DoorDash, joins our Apptivate podcast to discuss his role as VP of DoorDash Ads. In this episode, Toby explains how DoorDash scaled their app into a global brand and how they provide customers with value. Tune in now for essential growth tips.
We teamed up with Performance Marketing World to create this guide on driving revenue through in-app retargeting campaigns. Download the full guide now and find out how you can get more purchases from your existing user base.
Kevin Kawai, a growth marketer from the NewsBreak app, shares a decade’s worth of marketing knowledge to help new app businesses scale. Dive into this episode of our Apptivate podcast to maximize the ROI for your campaigns.
We partnered up with renowned MMP AppsFlyer to shed some light on the current state of iOS retargeting – and why focusing entirely on Android may be a missed opportunity for mobile marketers trying to fuel app growth and revenue. Don’t miss out on this comprehensive guide!
In this article on The Drum magazine, we assess a variety of different marketing channels that mobile gaming apps can use to reach new users, while deriving more value from their active ones. Read on for essential strategic insights.
Expert opinion:
“I think one of the bigger misconceptions with early-stage organizations is that they try to achieve results in an immediate fashion, but a lot of these growth tactics tend to be more long-term projects.”
Growth tactics to maximize ROI
Kevin Kawai
Growth Marketer at NewsBreak
Events:
Join our team this year at App Promotion Summit Berlin, on Remerge’s very own doorstep! We’ll be spending the day at Hotel Adlon to help apps like yours take their mobile marketing efforts to the next level. Keep an eye out for Remerge CEO Pan Katsukis, who will be hosting a talk in the Growth Zone at 11:30am alongside special guest Oğuz Ayar, Lead User Acquisition Manager at Voodoo. If you want to meet the Remerge team in person, please reach out to [email protected]