Johnny Green’s Post

I thought this was an interesting chart about state-level cannabis sales implementation in the U.S.:

Here’s the most recent cannabis sales data from Illinois. From 1/1/2020 to 4/30/2024 the Illinois cannabis sales total is $7.2 billion.

New Mexico Cannabis OCT '24 Sales Highlights: 1️⃣ REC: - Sales up 3.9% to $37.11mm. - Transactions up 3.3% to 973k - AOV up $.25 to $38.15 2️⃣ MMJ: - Sales up 2.9% to $11.44mm. - Transactions up 2.6% to 244k - AOV up $.16 to $46.81 - MMJ as a % of TOTAL Sales down .8% M/M to 23.6% 3️⃣ TOTAL Sales up 3.7% to $48.55mm 4️⃣ # of issued retail licenses unchanged at 1,006 #newmexicocannabis #cannabisdata The Data Heard

How to Sell Cannabis in a Saturated, Volatile Market: Understanding Your Buyer’s Fears and Needs In a saturated and volatile cannabis market, standing out can feel like a struggle. As someone who's been in sales for 20+ years, here’s what I know to be true: buyers only make decisions based on fear or need. If you want to close more deals, you have to uncover what drives your buyer—what they’re afraid of, or what they desperately need—and position your product as the solution. Here’s how you can do that: Dig Deep into Buyer Fears Every cannabis buyer has fears, whether it's about compliance, product quality, or reputation. It could be a fear of losing customers, making the wrong investment, or failing to meet regulatory standards. As a seller, it’s your job to uncover those fears. Once you know them, show how your product directly addresses and resolves those concerns. That’s how you turn hesitation into confidence. Understand Their Core Needs Needs go beyond just wanting a product to sell—they often center around the desire for reliability, profitability, or innovation. Does your product fill a specific market demand? Does it offer consistent quality that dispensaries can rely on? Get clear on how your product meets their needs, then communicate it effectively. The more your product feels like the perfect fit, the more likely they’ll be to buy. Position Your Product as the Solution Once you’ve identified their fears and needs, position your product as the answer. Are they worried about compliance? Highlight your legal standards. Do they need to grow their customer base? Show how your product’s unique selling points can attract more buyers. Aligning your product with their emotions, whether driven by fear or need, is the key to making sales in a crowded market. So, what’s the biggest challenge you’re facing right now in cannabis sales? Let’s talk about it in the comments—I'd love to hear your thoughts!

Have you closed any deals with cannabis brands or dispensaries this month? Don’t fall into the trap of believing that cannabis companies aren’t interested in marketing. There are dollars to be made - you just have to understand how to walk them through a sales process. Read this blog to understand what you need to do at each stage of the buyer’s journey to close a sale with cannabis companies >https://bit.ly/43ZIO3c #MediaJel #marketingagency #salesprocess #salesstrategy #buyersjourney #salesmastery #cannabismarketingagency

Michigan cannabis sales hold steady in May

New Mexico Cannabis - February Sales ☛ REC$ Sales and REC AOV: Slightly higher than where we predicted. Nice bounce off of the January pullback Total Retail Licenses --> Unchanged Total Sales --> UP 3.6% REC$ Sales --> UP 3.5% (forecast: UP 2.5%) REC Transactions --> UP.9% REC AOV --> UP 2.6% (forecast: UP 1.5%) MMJ$ Sales --> UP 3.8% MMJ Transactions --> DOWN 1.1% MMJ AOV --> UP 4.9% MMJ/Total Cannabis Sales % --> UP .2% #newmexicocannabis #cannabisdata The Data Heard

According to Jane Technologies, sales on Green Wednesday 2023 were 90.5% higher than the previous three Wednesdays. This surge in sales also marked an 18.1% increase over Green Wednesday 2022. Even when adjusting for growth in the marijuana market, Jane estimates sales were still up by 11.4% year-over-year, highlighting how consumer demand for cannabis products on this day continues to rise. Read full article @ https://lnkd.in/ghhAGz2m #cannabissales #cannabisholidaysales #dispensarysales #greenwednesday

 Low prices in Michigan have created a marijuana retail market that rivals the one in California, the largest regulated cannabis market in the world. The average retail price for an ounce of flower in Michigan has plunged more than 80% since adult-use sales started. The average price for an ounce of flower was $80.14 in August 2024, according to data from Michigan’s Cannabis Regulatory Agency (CRA), down 84.5% from $516.21 per ounce in December 2019. Read entire article @  https://lnkd.in/gNi8axkX #cannabisprices #adultusesales #michigancannabismarket  #marijuanaretailmarket #cannabismarket 

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