MediaJel

Day 11 of Cannabis Christmas! Sadie Reyes, our Chief of Staff, shares how social media plays a vital role in holiday marketing With Sprout Social reporting that 78% of consumers discover products on social platforms, and engagement spikes during the holidays. Partnering with influencers is an effective way to expand reach and credibility, as their established trust with followers can amplify holiday promotions. When selecting influencers, ensure they align with your brand values and have an engaged audience. Campaign ideas can include holiday gift guides, unboxing videos, or exclusive offers promoted by influencers. By leveraging these partnerships, dispensaries can reach new audiences, build trust, and drive sales during the festive season. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/4gscUBV #MediaJel #12DaysOfChristmas #CannabisMarketing #HolidayPromotions #InfluencerMarketing #SocialMediaMarketing #CannabisAdvertising #HolidaySales #InfluencerCampaigns

Half of all cannabis buyers are millennials. Are you speaking their language, or losing their business? Start understanding millennial buying habits and preferences, including where they spend their time with targeted audience data. Book a 15-minute strategy call here > https://bit.ly/3VJVKY1 #MediaJel #CannabisB2B #MillennialMarketing #CannabisStrategy #DispensaryGrowth #B2BMarketing #CannabisInsights #TargetAudience #CannabisIndustry #DigitalMarketing #MarketingStrategy #CannabisBrands #MillennialBuyers #CannabisBusiness

Day 10 of Cannabis Christmas is here, and Tyler Blue has a powerful strategy for you! Retargeting is a powerful tool for dispensaries and brands looking to capitalize on high-intent shoppers during the holiday season. By running programmatic campaigns, dispensaries can target customers based on their online behavior, increasing visibility for products that shoppers have already shown interest in. Retargeting ads, such as those reminding visitors of abandoned carts, can be particularly effective—Klaviyo reports that sending reminders can recover 15% of lost sales. Don't let potential customers slip away; these reminders help to keep your brand top-of-mind and encourage conversions, turning browsing into purchasing. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/4gCvW8p #MediaJel #12DaysOfChristmas #CannabisMarketing #CannabisAdvertising #ProgrammaticAds #Retargeting #HolidaySales #CustomerEngagement #SalesRecovery #CartAbandonment #ConversionOptimization

Day 9 of Cannabis Christmas is here, and Edward Montanus, our SVP, Global Account Strategy, has something special for you! Geo-targeted ads can increase foot traffic by 47% during peak shopping times (BIA/Kelsey), making location-based marketing crucial for reaching customers where they are. With 50% of holiday shoppers starting their purchases before Thanksgiving (NRF), dispensaries can incentivize early shoppers with exclusive deals. To effectively use geo-targeting, dispensaries should implement geofencing to send targeted promotions when customers are nearby, offer early bird specials and enable click-to-message extensions for easier customer communication. Examples of successful campaigns include "12 Days of Deals," "Gift of Wellness" bundles, and "Seasonal Sips" tasting events, all designed to engage local customers and drive sales. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/3OZgW8A #MediaJel #12DaysOfChristmas #cannabisadcampaigns #cannabisadvertising #GeoTargeting #CannabisMarketing #LocationBasedMarketing #HolidaySales #FootTraffic

Spending smart on digital ads doesn't have to be complicated—when you use these 3 optimization techniques. In our webinar, Jenny Shi breaks down proven methods to make smarter, data-driven decisions with your digital advertising budgets. Average Minimum Impressions: Determine how many impressions you need to evaluate performance. For example, if 2,000 impressions drive conversions, hit that threshold before making changes. Reliable Statistical Significance: To avoid unreliable "fast-moving" programmatic results, aim for datasets with 200,000+ impressions to get a clearer picture and avoid optimizing based on data that fluctuates too quickly. With-or-Without Testing: Test what happens when you remove specific elements. Is it helping or hurting your performance? Learn more insights, watch the full video in our webinar replay: https://bit.ly/3ZQYMwc #MediaJel #webinar #cannabis #Customerlifetimevalue #thinklongterm #Cannabisgrowth #cannabismarketing #cannabisindustry

Day 8 of Cannabis Christmas brings another festive surprise from Hannah Pruett, our VP of Customer Success! Boost customer engagement and reduce bounce rates by creating gift guides with holiday cannabis ideas. According to Shopify, 33% of shoppers turn to gift guides for inspiration, and by curating holiday collections, dispensaries can make the shopping experience easier for customers. As influencer Lisa Buffo advises, when items are out of stock, offering product recommendations or alternative suggestions, like cannabis gift guides, helps keep customers engaged and deter competitor shopping. Curating product collections—whether highlighting popular products, limited-edition items, or bundles—can not only simplify holiday gifting but also maintain customer interest, ultimately driving more sales and enhancing the overall customer experience. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/3Db3Suq #MediaJel #12DaysOfChristmas #cannabisadcampaigns #cannabisadvertising #CannabisMarketing #HolidayGiftGuides #CustomerEngagement #HolidayShopping

On the 7th Day of Cannabis Christmas, Kimlher Umali, our Business Process Analyst, shares a holiday surprise just for you! Email marketing offers a powerful tool for cannabis holiday marketing, with an average ROI of $36 for every $1 spent. Additionally, with over 4 billion email users worldwide, email campaigns provide vast reach, and over half of marketers report doubled ROI in recent years. For dispensaries and brands looking to integrate email into their holiday campaigns, focus on building and segmenting an email list to send personalized offers, crafting exclusive holiday promotions like limited-time discounts, and ensuring emails are mobile-optimized, given that nearly half of all emails are opened on mobile devices (Drip). By implementing these strategies, dispensaries can maximize engagement and boost sales during the festive season. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/3ZxvOQI #MediaJel #12DaysOfChristmas #cannabisadcampaigns #cannabisadvertising #CannabisMarketing #EmailMarketing #HolidaySales #DigitalMarketing #CannabisDispensaries #CustomerEngagement

Weedmaps is a great starting point for cannabis businesses—it's perfect for getting noticed early on. However, that next phase of growth only happens after you invest in your entire marketing funnel. Why? Weedmaps is ideal for reaching customers looking for something specific. To grow, you need to reach new audiences and capture their data. Predictable growth starts with owning your customer data. Understanding your target market allows you to diversify marketing channels that align with their preferences: > Programmatic Ads: Target your ideal customers on mainstream websites and apps. > Google Ads: Drive traffic to your site with paid search. > Social Media: Use platforms like Instagram and Facebook to build relationships. > SEO: Invest in an SEO strategy that brings consistent organic traffic to your website. 93% of searches happen on Google, so make sure your brand is visible there. Weedmaps is a solid launchpad, but don't stop there. Let us help you move beyond Weedmaps—schedule a 15-minute strategy call with us! > https://bit.ly/3ONEqgW #MediaJel #locationbasedmarketing #cannabismarketing #ProgrammaticAdvertising #CannabisBusiness #Marketingstrategy #DigitalMarketing

Day 6 of Cannabis Christmas is here, and Dana Szova, our Chief Technology Officer, has a festive treat for you! For cannabis dispensaries looking to create successful holiday campaigns, incorporating festive themes, offering limited-time promotions, and engaging customers through storytelling are key strategies to increase sales and brand visibility. But don’t stop there - take it a step further. If you're aiming to craft a truly engaging and interactive festive marketing campaign, consider thinking beyond traditional formats and explore options like DOOH (Digital Out-of-Home) or CTV (Connected TV). Take inspiration from Swarovski’s innovative 2017 campaign. They placed interactive billboards in shopping malls, where shoppers could create personalized Christmas wish lists entirely filled with Swarovski products. But Swarovski didn’t stop there. Shoppers could send their curated lists directly to themselves or share them with family and friends via email or SMS. This clever approach tapped into the joy of gift-giving, letting people choose their dream gifts while engaging directly with the brand. By making the experience interactive and shareable, Swarovski ensured that their products were top-of-mind for holiday shopping—and on many wish lists that year! Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/4foXAVz #MediaJel #12DaysOfChristmas #cannabisadcampaigns #cannabisadvertising #CannabisMarketing #DOOHAdvertising #CTVMarketing #HolidayCampaigns

On the 5th Day of Cannabis Christmas, Naomi Sellers, our Customer Success Manager, is here to share some holiday tips! With mobile cannabis purchases accounting for 58% of total sales during the cannabis holiday season according to Headset, it's crucial to ensure your website offers a seamless, mobile-optimized shopping experience. To create an effective performance marketing funnel, start by raising awareness through cannabis holiday ads and social media campaigns. Engage potential customers with valuable content and retargeting ads. Offer clear product information and limited-time discounts to drive consideration and conversion, simplifying the checkout process. Finally, focus on customer retention with thank-you emails and loyalty programs to encourage repeat business and maximize holiday sales. Click here for more 12 Days of Cannabis Holiday Marketing Ideas > https://bit.ly/4g3zZdQ #MediaJel #12DaysOfChristmas #cannabisadcampaigns #cannabisadvertising #CannabisMarketing #MobileOptimization #HolidaySales #CannabisEcommerce