Founder & CEO Canna Mommy | New Business Development The Growers Circle | Powerful Connector | Money Magnet
How to Sell Cannabis in a Saturated, Volatile Market: Understanding Your Buyer’s Fears and Needs In a saturated and volatile cannabis market, standing out can feel like a struggle. As someone who's been in sales for 20+ years, here’s what I know to be true: buyers only make decisions based on fear or need. If you want to close more deals, you have to uncover what drives your buyer—what they’re afraid of, or what they desperately need—and position your product as the solution. Here’s how you can do that: Dig Deep into Buyer Fears Every cannabis buyer has fears, whether it's about compliance, product quality, or reputation. It could be a fear of losing customers, making the wrong investment, or failing to meet regulatory standards. As a seller, it’s your job to uncover those fears. Once you know them, show how your product directly addresses and resolves those concerns. That’s how you turn hesitation into confidence. Understand Their Core Needs Needs go beyond just wanting a product to sell—they often center around the desire for reliability, profitability, or innovation. Does your product fill a specific market demand? Does it offer consistent quality that dispensaries can rely on? Get clear on how your product meets their needs, then communicate it effectively. The more your product feels like the perfect fit, the more likely they’ll be to buy. Position Your Product as the Solution Once you’ve identified their fears and needs, position your product as the answer. Are they worried about compliance? Highlight your legal standards. Do they need to grow their customer base? Show how your product’s unique selling points can attract more buyers. Aligning your product with their emotions, whether driven by fear or need, is the key to making sales in a crowded market. So, what’s the biggest challenge you’re facing right now in cannabis sales? Let’s talk about it in the comments—I'd love to hear your thoughts!
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2moYou have to throw lbs at them