So true. Thinking of all the LMS/LXP platforms (Lemonade stands) that has been launched over time. Designing the path is a vital driver the change. Which also is a great reference to the Chip&Dan Heat book “Switch” about navigating behaviors, habbits, systems etc. when implementing change
‘It’s great. But no-one will use it.’ Here’s a story familiar to anyone managing L&D: “We piloted this system. The feedback was really good. People liked the book summaries/short videos/podcasts/AI coach/portal/app - so we rolled it out but usage has been disappointing.” Every so often I get bought an ‘experience day’ as a present. My heart sinks. I know it would be an amazing experience - a fancy restaurant, a race track, a sky-dive - and also that the card will remain stuck to my fridge until the window to book it has expired. People follow the path. People in business work through their diary. If it’s not in their path they won’t be doing it. When you say to a pilot group ‘give me feedback on X thing by Y date’ you have put it in their path. The pilot goes well, the rollout badly. So: design the path, not the lemonade stand. Solutions that aren’t part of the path will go unused. #learning #development #AI #technology #training