Welcome to The 4am Report, with me your host, Susan Diaz! In this episode, I talk to Matt Paige, Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses. 📝 In This Episode we cover: 🥊 The concept of AI agents, also referred to as custom GPTs, which can work autonomously and asynchronously, potentially revolutionizing tasks within organizations and life in general. 💵 How to monetize custom GPTs using platforms like Gumroad. And why ‘the GPT store’, which is not yet monetized may be worth your time. 💻 The evolving role of jobs in the face of AI, with tasks shifting towards more strategic activities rather than repetitive ones. 🏆 The democratization effect of AI on small businesses, allowing them to compete with larger corporations by levelling the playing field. 🤸♂️ The emergence of open-source AI models (Mistral, Llama and more) and their significance in the future of technology for small businesses. 🛒 A look at practical examples of how AI can improve daily life, such as generating meal plans catering to specific dietary requirements. 📕 A use case from Matt on how he used a data science approach to create a custom GPT that performed clustering analysis on an Airbnb dataset, resulting in a marketing strategy that was developed in minutes rather than weeks. All this, and much more, in this value-packed episode of The 4am Report, focussed on creating AI literacy in the marketing domain, for small businesses. Hit that play button!
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⚽3 Game-Changing Lessons from the Cursor Team’s Interview with Lex Fridman After listening to the Cursor team on Lex Fridman’s podcast, one thing became clear: Building AI that sticks isn’t about more features - it’s about designing tools people can’t work without. Too often, AI products focus on impressing in a demo but fade into obscurity when it comes to daily use. Cursor’s approach flips this script by building AI that feels less like a tool and more like a workflow partner. Here’s how: 1) Context, Not Just Features: Cursor’s code suggestions aren’t just about completing lines of code - they analyze the entire project context, reference dependencies, and tailor suggestions to the specific tech stack. 2) A Partner, Not a Tool: Their AI helps refine ideas, build counterarguments, and enhance clarity, making it feel like you’re brainstorming with a colleague rather than using a static tool. 3) Micro-Feature Deployment: Instead of shipping large features, they pilot micro-features with small groups. This rapid feedback loop ensures that each update is tightly aligned with real user needs. 💡 Key Takeaway: Build AI that users see as a collaborator—something they rely on because it understands them, works with them, and improves with them.
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The irony of using AI to help me write about prompt engineering isn't lost on me! Seriously though, this episode is packed with real examples from our own trial-and-error journey. No fancy tech talk, just practical tips that actually work. Let's make AI work smarter for all of us!
Master the Secret to AI Success: Prompt Engineering for Marketers AI tools are only as good as the instructions they receive. That’s why prompt engineering is the game-changing skill every marketer needs. In this week's episode of The AI Marketing Revolution podcast, we reveal how mastering prompts can transform your marketing outcomes. What you'll learn: . Craft prompts that deliver high-quality, brand-aligned AI outputs . Leverage AI for creative content, SEO, personalization, and campaign ideation . Avoid common pitfalls while refining your prompt skills . Explore the future of prompt engineering in marketing 💡 Did you know? Optimized prompts can reduce content creation time by 60%! 🎧 Listen now ... . Spotify https://lnkd.in/gBjFip7Y . Apple Podcast https://lnkd.in/g6GrTmBC #AIMarketing #PromptEngineering #MarTech #MarketingTechnology #marktgAI
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I’m sharing the lessons I’ve learned from building an AI course before the phrase “AI course” was invented (1 year)!!! And the powerful impact of AI on small businesses who are open to exploring exponential possibilities. In this week's episode of The 4am Report podcast, I cover why 👇 🛥️ Early Adoption of Tech Transforms Small Business: Hear how jumping into AI early (even if it feels like you’ve already missed the boat) can dramatically enhance your business operations and marketing strategies. 🤝 Community and Collaboration are Cheat Codes to Success: Discover the strength of curating the right learning community and how collaboration has spurred growth and innovation for me and the members of my programs. 🔄 Continuous Learning is Non-negotiable in the Age of AI: I discuss why staying agile and continuously learning is crucial in the ever-evolving field of AI. Listen to the episode on Spotify 🎧 https://lnkd.in/gzHAQum8 🎉 Get the AI Advantage DIY AI Literacy Course Ready to revolutionize your business with AI? Join The AI Advantage Program https://lnkd.in/e-YmJ5wD #aiforsmallbusiness
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🚀 Discover LermoAI, an open-source project that's revolutionizing personalized learning through agents! 🎓 By generating tailored content—whether from articles, podcasts, or videos—LermoAI makes learning more engaging and effective. Choose your own AI agent and dive into a learning journey that's uniquely designed for you. At Allometrik, we specialize in applying cutting-edge AI solutions like this to transform businesses and sectors. If you're looking to enhance your operations with AI-driven innovation, let's connect! #AI #OpenSource #PersonalizedLearning #EdTech #Innovation #AIConsulting #BusinessTransformation #LifelongLearning #learning #agents #LLM 👉 Ready to integrate AI into your business? Reach out today!
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Master the Secret to AI Success: Prompt Engineering for Marketers AI tools are only as good as the instructions they receive. That’s why prompt engineering is the game-changing skill every marketer needs. In this week's episode of The AI Marketing Revolution podcast, we reveal how mastering prompts can transform your marketing outcomes. What you'll learn: . Craft prompts that deliver high-quality, brand-aligned AI outputs . Leverage AI for creative content, SEO, personalization, and campaign ideation . Avoid common pitfalls while refining your prompt skills . Explore the future of prompt engineering in marketing 💡 Did you know? Optimized prompts can reduce content creation time by 60%! 🎧 Listen now ... . Spotify https://lnkd.in/gBjFip7Y . Apple Podcast https://lnkd.in/g6GrTmBC #AIMarketing #PromptEngineering #MarTech #MarketingTechnology #marktgAI
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It's day 2 of #Inbound, and I feel like my brain is leaking out of my ears! 😂 Here are a few big takeaways so far. 1. Be practical. Always choose the shoes for the occasion! 👠 (note to future self 😒 ) 2. Give Otter.ai a try. I used it to record all of my sessions and provide summaries/key takeaways and action items for when I returned to real life. 3. Anyone heard of AI? 🙋♀️ Well, get ready for "agents"! I'll share more on this later, but it's software that uses AI and tools to accomplish a goal that requires multiple steps. 4. Deploying AI with a five-step framework starts with providing AI with what good looks like. Start creating a library of your favorites from press releases, podcasts, etc. 5. What's the biggest reason people fail to deploy AI? They aren't clear on the work they have to do to start with. 👉 Start by writing out your tasks and then identifying what human-led vs. AI is. Get ready for lots more practical tips and tricks! I'll be tracking and documenting my process of rolling out these best practices for you guys. #b2bmarketing #hubspot #marketing
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Playing with AI Tools – Because Why Not? 😎🤖 I’ve been playing (yes, playing!) with Google’s NotebookLM, and wow, it’s like having a personal productivity wizard 🪄. It turns PDFs, Google Docs, and even YouTube videos into bite-sized summaries, sparks creative ideas, and even transforms text into audio. 🎧 I turned one of my blogs into a podcast and it was fun to listen to the insightful talks! Just listen to the short clip of the podcast for fun 🎙️ AI tools like these help you: ✅ Save hours of research ✅ Get insights on the fly ✅ Brainstorm like a pro What AI tools are making your life easier? Let’s swap ideas! 💬 #AI #ProductivityTools #NotebookLM #Innovation #Leadership
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I have a list of 142 AI tutorials and use cases. They cover detailed workflows on using AI for writing, marketing, personal development and much more. Comment below and connect with me if you want FREE access. How I made this: I wrote a program to transcribe 100+ hours of AI podcasts. The transcriptions were then fed through an automated prompt pipeline to extract practical and specific AI use cases that had been mentioned. These use cases were then formatted, tagged and fed into notion.
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Change Management Introduction Using Google's Notebook LM. https://lnkd.in/gEMKN5uN I've been experimenting with several new AI toolsets. Here is a quick introduction to a change management podcast I authored leveraging Notebook LM. I gave the toolset one of the training PowerPoints I frequently use, and while I can't say it captured 100% of the content, it did fully capture the "spirit" and delivered the content in an engaging manner. Please listen to it and let me know your thoughts. #ai #artificialintelligence #changemanagement
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