Peter Gialantzis’ Post

Everyone seems scared of the rise of Private Label. I think customers truly want to support BFY Mission driven brands - but not at a premium price. We have figured out how to be cost conscious by being vertically integrated and now we are using some of those saved $$ for sampling + story telling to gain “good brand karma” PL is here to stay and grow- as a CPG brand you have to figure out how to have a strong brand that is priced in line with PL. #cpg #brandbuilding

If you work in these categories, BRAND signposting and AVAILAIBILTY are paramount. Shoppers are more than willing to go somewhere else to get what they want or need. In these categories, rather than switch to another brand if the shopper’s first choice wasn’t available, they would go to a different store to buy their original choice. Brand loyalty is likely higher here, as well as specific needs driven by particular circumstances. To read the full article from Andrew Arnold on "The Impact of Out-of-Stocks on Grocery Suppliers", follow the link in the comments 👇

Premium brands have had a tough time gaining share in recent years, however some have thrived. Want to know the secrets to their success? Read on below.. #premiumbrands #shopperbehaviour #brandstrategy

Private Labels Growth: What CPG Brand Owners Need to Know - a few aspects behind Private Label growth that are often overlooked and that major CPG players should watch carefully https://lnkd.in/dbKhdht6

Since such a large percentage of buying decisions in the spirits industry comes from in-store instant decisions, having a label that makes an impact on consumers is integral to brands looking to make space for themselves in the craft spirits industry. Click here to learn more: https://lnkd.in/gDfM-QVN #ontheblog #inovarinspirations #inovarpackaginggroup #labels #packaging #craftspirits #brands #blogpost #brand #branding #brandidentity #growth #blog

Want your CPG product to shine on every shelf? BrandVault360’s expert strategies ensure your Beverage brand dominates retail spaces. #BrandVault360 #Branding #Retailsuccess #MarketStrategy

Can knowledge of consumer behavior with private label brands in CPG be useful for the toy industry? I think so. Let me know what you think. Private brands are on the rise, with the U.S. industry now worth $217 billion. Despite challenging economic conditions like high inflation, dollar sales of private brand CPG products increased by 6% last year, and units increased by 0.9%. Don’t miss these key insights and valuable strategies for retailers looking to stand out. #toys #toyindustry #toynews #retail #privatelabel

🍫 Sweet Success: Our new study discerns insights from popular chocolate brands – what is distinctive about the top 10 wrappers, Kit Kat’s unbreakable tagline, the adventures of M & M, and Cadbury’s purple reign. Chocolate bars are a frequent purchase for many consumers. Consequently, Asset Recognition and Brand Attribution tend to be naturally higher compared to products seen and bought less often. It is these heightened scores, however, that help us to discern what makes the category so distinctive, offering a recipe for success to those hoping to follow suit. Read more here: https://lnkd.in/eaDFa8Q8

Across many #fmcg categories the contribution of a one percentage PL share difference affects different national brands as follows: 1️⃣ The average no1 brand loses 0.4% share (in line with its average share of the branded market of 42%). 2️⃣ The no2 – 10 brands lose 0.52%, slightly more than expected given their 47% share of the branded market. #️⃣ The non top ten brands lose 0.08%, less than expected given their 11% of the branded market – maybe a sign that retailers prune middle brands but add niche brands to signal variety. https://lnkd.in/eYW3cPgf Europanel Worldpanel by Kantar #brand #privatelabel

This week we turn our attention to the recent performance of premium brands. Over the past four years, the number of premium brands among the Top 10 in a category declined by about 5% in six European markets. This is mainly due to price-driven shopper choices, but also because some brands ceased to be considered premium due to their price increases being lower than for the category in total. For those premium brands that not only managed to keep their place in the market but actually win share, what is their secret? Read on to find out: https://lnkd.in/d9JfpHwd #premiumbrands #shopperinsight #brandplanning