Europanel’s Post

Premium brands have had a tough time gaining share in recent years, however some have thrived. Want to know the secrets to their success? Read on below.. #premiumbrands #shopperbehaviour #brandstrategy

Did you know that the average #1 brand across 22 countries sells 29% of all volume sold in the category? That’s more than the next 5 brands put together! However, this varies significantly depending on the region… Read more below: https://lnkd.in/dbFpWJX4 #topbrands #brandstategy #europanel

This is a great post from Arshad Bahl and some really interesting commentary. Check it out Food for thought: Since Private Label has done more and more to mimic what consumers love about emerging brands… What if emerging brands gave PL a taste of its own medicine and mimicked PL’s supply chain advantages (longer centralized production runs, efficient packaging/supply purchases inbound frieght efficiencies, reliable shelf placements, etc, etc.) Total Quality Logistics Flowspace Pod Foods

Everyone seems scared of the rise of Private Label. I think customers truly want to support BFY Mission driven brands - but not at a premium price. We have figured out how to be cost conscious by being vertically integrated and now we are using some of those saved $$ for sampling + story telling to gain “good brand karma” PL is here to stay and grow- as a CPG brand you have to figure out how to have a strong brand that is priced in line with PL. #cpg #brandbuilding

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Visualizing the Most Valuable Brands in 12 Countries 👇 At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of $517 billion—a 73.6% increase over the previous year. It wasn’t the only strong American brand. In fact, U.S. brands made up six of the top 10, and 51 of the top 100 most valuable brands. But other countries have their own claims within the top 100 brand rankings. Here are the most valuable brands by country in 2024, looking at a dozen different countries from Brand Finance‘s annual rankings. Read more here: https://lnkd.in/dk5B_VqZ #brands #marketing #fmcg #business #brandmanagement #branding

A turning point for private brands: How retailers can seize the opportunity https://lnkd.in/ezgaZiuD Products from private brands are appealing to consumers in new ways. Retailers can follow this well-tested recipe to improve their private-brand offerings and gain market share.

I think the label "private brands" has been a misnomer for a while - they have as strong brand-building power as traditional "brands." Now consumers are choosing retailers because of the strength of PL brands, meaning retailers have even more power in trade. How can traditional CPG brands justify the price? Huge need for differentiated positioning, distinctive packaging, and outside-in innovation.

A turning point for private brands: How retailers can seize the opportunity

Consumer preferences are evolving amidst inflationary pressures, leading to a surge in private label brand sales. According to Circana's CPG Private Brands Update report, published in March, private label sales in the U.S. grew to more than $217 billion in 2023, indicating a substantial increase in consumer adoption of these value-driven options. The report highlighted a 6% increase in dollar sales and a 0.9% increase in unit sales compared to the previous year, showcasing private label brands' resilience and growth potential. Read on: https://utm.io/ugMMq #privatelabel #naturalproducts #cpg #brands Bill Gwynn Jr Jason Bidart SIMPLi Thrive Market Gianna R.